Yingying Huang Email and Phone Number

• Initiated B2B market when B2C market stagnated; restructured product lines, redesigned brand identity manuals and implemented standardized CRM system. Yearly revenue surged from $3M to $12M in one year.• Built strategic partnership with Marriott China and negotiated to introduce over 500 new hotel venues onto platform to enrich product supply.• Forged extensive cooperation with Business Incubators, Co-working Spaces and Venture Capitals; established close-knit online community with… Show more • Initiated B2B market when B2C market stagnated; restructured product lines, redesigned brand identity manuals and implemented standardized CRM system. Yearly revenue surged from $3M to $12M in one year.• Built strategic partnership with Marriott China and negotiated to introduce over 500 new hotel venues onto platform to enrich product supply.• Forged extensive cooperation with Business Incubators, Co-working Spaces and Venture Capitals; established close-knit online community with over 300 senior marketing managers from top Internet companies. Show less

• Led largest corporate annual press conference in coordination with 10 cross-functional members, with over 300 guests, including 60 top media representatives.• Launched various content marketing campaigns, redesigned blog and EDM content delivery plan, and developed first online data analysis course in collaboration with seven data analysts and product managers.• Optimized advertising strategies and expanded 9 new promotion channels based on subdivided data analysis, cutting individual… Show more • Led largest corporate annual press conference in coordination with 10 cross-functional members, with over 300 guests, including 60 top media representatives.• Launched various content marketing campaigns, redesigned blog and EDM content delivery plan, and developed first online data analysis course in collaboration with seven data analysts and product managers.• Optimized advertising strategies and expanded 9 new promotion channels based on subdivided data analysis, cutting individual customer acquisition costs by half. Show less

• Devised and organized two large off-line events (over 100 attendees) every month, with minimal to zero financial costs based on resource exchange. Acquired over 2000 qualified sales leads in total.• Proposed monthly plans for sales team based on competitive analysis and customer research; led sales team on proposal writing and bidding presentation to win $150,000 order from People’s Daily.• Conducted extensive interviews with VIP customers and compiled 10 typical customer cases.

Developed supportive teaching materials for the company's K12 (Kindergarten through 12 grade) Chinese courses

Conducted desk research and provided brand update suggestions for Nike and China Merchants Bank.