Cindy Guevara Email and Phone Number

I established an independent consultancy with a focus on crafting and implementing marketing strategies for clients. Currently, I am engaged with a small digital photography company, working closely with the CEO in defining the business and marketing strategy in addition to re-engineering and developing new processes, workflows and systems. On a day-to-day basis, I oversee a team of 3, including a Lead Graphic Designer, Event Photographer & Coordinator and Administrative Assistant.✔ Conducted a marketing assessment and crafted a comprehensive strategic marketing plan to fuel growth.✔ Led a brand revitalization initiative inclusive of a comprehensive marketing campaign to refresh the photography company’s image.✔ Improved operational effectiveness by adding structure, enhancing leadership and acquiring new resources to leverage and bolster internal capabilities in order to deliver on promises to customers, improve profitability and drive the execution of the marketing plan.✔ Enhanced the photography client’s customer fulfillment process, thus improving customer service, by mapping out and providing training on a new process.

Telecommunications Services of Trinidad and Tobago is a large telephone and Internet service provider in Trinidad and Tobago with US$14m+ in net income (2012). During this period, I was appointed to conceptualize and create a strategic product road-map for as well as test, develop and launch mobile postpaid product categories supported by financial analysis and a project plan. As part of this role, I envisioned and executed a comprehensive marketing plan. Additionally, I evaluated customer trends and the performance of promotions using Tableau Analytical Tool for planning and forecasting. In terms of leadership duties, I directed project teams with up to 6 cross-functional staff.✔ Managed customer base growth in a highly saturated and competitive mobile market, maintaining a steady growth path within a period of 12 months.✔ Stimulated growth in postpaid product revenues, achieving a positive growth path over the fiscal period.✔ Re-engineered workflow processes and documentation for the short messaging reconciliation process as well as the bill generation and payment process to reduce revenue leakages. ✔ Developed and formalized the rollover minutes process, resulting in the reduction of revenue leakages.

After demonstrated success as a Senior Secretary / Administrative Assistant, I advanced to lead an automated dunning project to transition a legacy system to an automated IT system in order to expedite customer payment and improve service. My scope of duties included analyzing and discovering areas for process improvement. ✔ Managed the integration and launch of an international top-up distributor, which leveraged prepaid top-up revenues from international sources.✔ Directed cross-functional teams on the integration of third-party top-up distributors, automated dunning and a query management system. ✔ Developed the tender, contract, SLA and scopes of work for the award of a fourth-party logistics supply chain mobile handset provider in 2009.

I was initially brought on board to provide support for the Government of Trinidad and Tobago fiber and copper backbone project, coordinating administration, planning, project scheduling and reporting for this US$100M initiative. During the project, I served on a cross-functional team, liaising between TSTT, the Government and Fujitsu Technology Company. Later, I was called on to provide similar administrative support for a call centre consolidation initiative.✔ Analysed and maintained both capital and recurrent expenditure budgets of up to US$24m and reported on variances.✔ Facilitated event management planning for cross-functional team as well as internal and external clients.