Led and performed rigorous cryptocurrency wallet and payment system brand and competitive analysis, research and develop product and brand strategy roadmaps and vision while navigating market dynamics.Developed product use cases, customer segmentation, go-to-market strategies in developing markets to bring financial inclusivity to the unbanked and underbanked, specifically in Latin America and African countries.Identified and conducted extensive research in emerging markets and marketing channels and strategic partnerships for rapid experimentation and pilot programs.

Developed and executed digital marketing, SEO and content strategy to capitalize on organic search. Built proprietary SEO system and performance tracking analytics system resulting in traffic increase of 1186% first month after launching SEO system. Four months after launching, we fielded our first acquisition offer.Formulated insights from analytics and market trends to inform product roadmaps, business strategy, and user behavior trends.

Following the acquisition of PerfectMatch.com by FriendFinder, I became the Vice President, Product Marketing for the online dating division– where I lead the product development and management, revenue goals, and the evolution for all multi-channel marketing programs (SEO, SEM, email, affiliate, social, PR, display campaigns) for properties such as PerfectMatch.com, FriendFinder.com, SeniorFriendFinder.com, BigChurch.com including several other international properties including, Amigos.com, GermanFriendFinder.com.Planned, executed and managed all digital marketing and advertising campaigns to drive revenue growth. Marketing to a broad array of psychographics, demographics and geo-targets, targeting personas with dynamic strategic and tactical personalization strategies for increased engagement and conversions.Developed SEO strategy and proprietary SEO system to support the goals of the business in a highly competitive vertical – online dating.Worked collaboratively with business, technology and support teams to drive and execute overall business strategy and goals. Responsible for defining KPI’s, business metrics, and campaign performance analytics.Owned positioning, messaging, branding across all channels and properties.Designed A/B testing, data analysis including behavior flow, usage, and demographic to inform new site features, functionality, user engagement, and marketing campaign performance optimizations.

I played a key role in all company-wide strategic and tactical initiatives critical to the ongoing growth of PerfectMatch.com, leading to a $14m investment by Ignition Partners and the acquisition by FriendFinder Networks in 2011. I led and managed the marketing, customer service, technology and PR teams inspiring enthusiasm, creativity and intense work ethic required in a start-up environment in a highly, competitive vertical – online dating, driving 30 million registrations.Led PerfectMatch’s affiliate program to #1 in category with highest conversion rate, highest 3 month EPC and 7 day EPC. #3 overall network performer in Commission Junction’s Affiliate Network.Manage, negotiate business development partnerships, execute product integrations with partners such as SheKnows, MSNBC, Dancing with the Stars, iVillage, Dr. Phil, The Today Show, Warner Bros., Sony Pictures, NBC Universal, Lifetime TV and many more.Led development and management of digital marketing strategies and product features and functionality in a highly competitive landscape to attract and suit the needs of an array of customer demographics and interests.Developed and executed multi-channel marketing growth strategy with highly targeted campaigns – SEO, SEM, affiliate programs, social media, display, email marketing, offline event marketing.Developed SEO strategy and proprietary SEO system to support the goals of the business in a highly competitive vertical.Developed proprietary campaign tracking and performance measurement system. Value proposition development, brand positioning and messaging development and ownership in highly crowded, rapidly changing landscape.Developed and managed innovative analytical systems for predictive modelling, preventative measures, campaign performance tracking and retention tactics to increase conversions, revenue and engagement.

Developed new system architecture to service high volume, high transaction online dating business.Led all exploratory qualitative data research, KPI and trend identification critical to informing business decisions. Developed customer segmentation and innovative dynamic targeting tools for customer acquisition, modeling and conversion strategies.Established data analytics and data warehousing strategies, extensive performance tuning and optimization of SQL server databases.

Architect data structures and data mining processes to derive useful analytics to inform business decisions.Worked with the business units to build joint KPIs for customer and business success.Maintain relationships with vendors, inventory, and shipment teams ensuring data requirements flawlessly executed.