Integrated Marketing Communications executive with distinct ability to understand and translate consumer insights into actionable marketing opportunities. Areas of expertise include: - Consumer Insights- Market Research Design & Execution- Brand Management- Product Innovation- Retail Execution- Strategic Planning- Segmenting, Targeting, Positioning- Promotions Marketing- Cross-functional Project Management- Corporate Knowledge Sharing & Idea Collaboration- Corporate Social Media PlatformsSpecialties: •Executive Education: YUM Executive Leadership Training (David Novak, YUM CEO), YUM Operations College, YUM Finance College, Burke Institute Consumer Research Training, Elevating Women Leaders (WFF)•Computer Skills: Microsoft Office, SPSS (Statistical Software Package)•Languages: Spanish (Intermediate Level)