Cindy Jeu Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

• Managing analytics of Engagement programs developing quantitative analysis for CRM, email, App/push, SMS text messaging and direct mail marketing campaigns• Forecast, design, test and implement additional loyalty subscription benefits• Lead and guide a team of analysts utilizing their strengths and developing their technical and presentation skills

New York City Metropolitan Area

• Performed and developed quantitative analysis for email marketing and loyalty campaigns to (re)activate members.• Utilized Tableau visualizations for trend analysis to assist with forecasting campaign valuation models.• Collaborated across teams for company-wide initiatives providing insights and business knowledge to Marketing, Creative, Tech, BI, Data Science, and Merchants.

New York City Metropolitan Area

• Perform and develop quantitative analysis for CRM and email marketing campaigns for Gilt City.• Maintained monthly Lifetime Value scoring process report using SAS and Excel VBA.• Collaborated across teams for Gilt and Gilt City marketing initiatives providing insights and business knowledge to Marketing, Tech, and Merchants.

New York City Metropolitan Area

• Perform and develop quantitative analysis for CRM, email, and direct mail marketing campaigns.• Assisted in developing cross-store personas segmentations while maintaining monthly store personas.• Assisted in web analytics analysis using Omniture.

New York City Metropolitan Area

• Created RFM value segmentations using transactional data to provide in-depth analysis of customer behavior using SAS.• Performed and developed quantitative analysis for email marketing campaigns.• Produced profile analysis using demographic and Experian custom segments using SAS and Excel VBA.

New York City Metropolitan Area

• Developed and created monthly senior management reports for each product using Excel and PowerPoint.• Created monthly client specific reports for each product using SAS and Excel VBA.• Forecasted financial and pricing models for marketing for current and prospective clients.• Collaborated with tech in developing new data warehouse by defining fact and dim field.

New York City Metropolitan Area

• Performed and developed quantitative analysis for telemarketing and direct mail campaigns.• Worked with external data vendors to acquire campaign response/in-force data and to monitor data file submission, campaign selection and privacy compliance processes.• Developed and maintained monthly reports, i.e., waterfall report detailing standard, privacy, and campaign suppressions and monthly attrition reports using Excel VBA.• Assisted in converting and validating data files to new… Show more • Performed and developed quantitative analysis for telemarketing and direct mail campaigns.• Worked with external data vendors to acquire campaign response/in-force data and to monitor data file submission, campaign selection and privacy compliance processes.• Developed and maintained monthly reports, i.e., waterfall report detailing standard, privacy, and campaign suppressions and monthly attrition reports using Excel VBA.• Assisted in converting and validating data files to new system using SAS and Business Objects. Show less

New York City Metropolitan Area

• Priced innovative products and product features that are responsive to marketing needs, regulatory developments and company profit objectives using APL.• Projected and analyzed Four-Year Business Plan, Regulation 126 cash flow and sensitivity testing, NPV of PV Future Profits and Economic Capital models for annuity products using TAS and Excel VBA.• Performed profitability, sensitivity and self-support testing on annuity products while maintaining and updating pricing and valuation… Show more • Priced innovative products and product features that are responsive to marketing needs, regulatory developments and company profit objectives using APL.• Projected and analyzed Four-Year Business Plan, Regulation 126 cash flow and sensitivity testing, NPV of PV Future Profits and Economic Capital models for annuity products using TAS and Excel VBA.• Performed profitability, sensitivity and self-support testing on annuity products while maintaining and updating pricing and valuation models.• Analyzed and prepared exhibits to assist in reducing the number of lawsuits and to minimize potential damages in response to complaints from policyholders. Show less