Cindy Van Horne (She/Her) Email & Phone Number

Us

Oversee global marketing and communications efforts across McKinsey Growth, Marketing & Sales practice. This includes brand strategy, content program and publishing, media relations, digital and strategy, analyst relations, product marketing, acquisitions, and client impact programs.Notably recognized for leading marketing transformation and elevating the firm’s reputation and eminence through distinctive storytelling, CEO-focused program, and digital-first marketing campaigns, including account-based marketing. Also led the transformation of the operating model to deliver stronger brand discipline and establish new capabilities to position the practice as the leading voice in growth across marketing, sales, pricing, and customer experience as well as B2B and consumer insights, and the metaverse.

Worldwide, Oo

Launched a new tech-enabled managed services and hybrid offerings business. Aligned marketing and communications strategy to business goals, ambitions, sales go-to-market, and execution plan to help drive market growth and performance. Responsible for overseeing all marketing and communications strategy across the entire portfolio of tech products and services. This includes branding, messaging, content, digital and demand generation, interactive website, and lead generation campaigns.

Alpharetta, Georgia, Us

Integral member of the Executive team tasked with helping the dynamic pricing technology company expand its global footprint. Provided strategic oversight of global marketing and communications, CEO/Executive programs, account-based marketing, media/analyst relations, and business development in new markets. Spearheaded key initiatives to increase market share of voice and pipeline growth for the business, including:  Segmentation, targeting, and positioning Influencer marketing Demand modeling Pipeline acceleration from 2.5x to 4.3x Branding and messaging  CRM and email automation implementation and integration

Scottsdale, Az, Us

Lead NA Retail marketing and demand generation initiatives for JDA. Charged with oversight of innovative and integrated marketing programs, account-based marketing campaigns and C-level marketing to drive high touch engagement and pipeline for JDA. Featured in BtoB Magazine: The Social Life http://bit.ly/qDA7ub

Scottsdale, Az, Us

Spearheaded JDA’s social media governance, policy, engagement and education programs globally while overseeing marketing initiatives for a business unit. Expanded JDA’s footprint by executing a strategic social media marketing plan globally. Launched the Company’s first corporate blog in January 2012 called The Supply Chain Nation, garnering more than 30,000 views since its inception. Successfully developed and executed JDA Social Media Policy and Social Media Crisis Plan. Developed and executed Social Media Buddy Program and Blog Buddy Program while expanding digital footprint and engagement..

Corporate Communications leader for cybersecurity software company set on changing the game in endpoint security. Charged with fortifying its market position in the commercial and government space.  Increased media coverage by 600% in 2 years Launched first CEO survey the state of cybersecurity Oversaw the acquisition of 2 companies to help with brand, messaging, and content integration Spearheaded investor relations and analyst relations strategy Oversaw social media plans, strategy, policy and training

Ba, Political Science

Education record