Cindy Griffin Email & Phone Number

Toronto, Canada Area

Toronto, Canada Area

Toronto, Ontario

Calgary, Alberta

Business consultative role managing the sales operations (new and pre-owned vehicles, accessories, extended warranty), marketing and distribution activities of Toyota dealerships in an effort to improve sales performance and overall business processes. - Worked closely with dealerships to identify areas of opportunities within their business and in turn.

Independently developed and executed short and long term company marketing action plans by identifying opportunities and implementing dynamic sales, communications and advertising campaigns and strategies to further company growth and enhance existing processes.- Creatively designed and executed various lead generation tactics through traditional and.

- Provided a consultative role from a sales, marketing and distribution perspective for large groups (22) of GM dealerships to improve their sales performance, profitability, customer satisfaction and inventory management. This portfolio produced 5800 units and represented $10 million dollars in gross profit to dealerships annually.- Effectively.

- Delivered strong leadership skills during the national launch of new on-line Marketing tool, GM Dealer Direct (GMDD) program by working proficiently with Marketing and Technical teams to train and prepare 750 dealerships across Canada for GMDD. - Recognized the need for users of GMDD to gain additional Marketing training. This lead to independently.

- Lead and organized the development and implementation of retail program executions and marketing initiatives by playing an active role in brainstorming sessions. - Demonstrated excellent team work and creativity by working with advertising agencies to provide feedback on layout and appearance, and to ensure accuracy for print advertising in Ontario..

- Successfully conducted market research by analyzing Internet research, statistical software, and raw data to create knowledgeable trade reports published on Government websites.- Managed multiple projects simultaneously, including composing reports to meet deadlines and preparing and delivering presentations at international trade conferences..

- Consistently recorded, tracked, and maintained a high level of sales by using creative placement and marketability techniques in retailing locations for Mike’s Hard Lemonade brand products.- Enthusiastically marketed two new products to consumers through both retailers and licensees by means of prepared presentations and conducting promotional events..