Cindy Griffin Email & Phone Number

Toronto, Canada Area

Toronto, Canada Area

Toronto, Ontario

Calgary, Alberta

Business consultative role managing the sales operations (new and pre-owned vehicles, accessories, extended warranty), marketing and distribution activities of Toyota dealerships in an effort to improve sales performance and overall business processes. - Worked closely with dealerships to identify areas of opportunities within their business and in turn, design initiatives to realize potential. This is done through the development of action plans, one-on-one brainstorming sessions, and utilizing best practices. - Independently conducted a comprehensive online mystery shop by observing each dealership’s online and social media presence to encourage continuous improvement in dealership’s web activities. This resulted in the implementation of improved internet and social media strategies in nearly all dealerships in the territory.- Successfully lead a joint dealer sales campaign in Edmonton market through the brainstorming session through to the development and execution. This includes gaining dealership commitment, identifying areas of opportunity, sales offer and media content/selection. This resulted in 100% target achievement and a 21% increase in sales MTD. - Designed a unique metric report to measure comprehensive dealership performance metrics by using appropriate benchmarks in an intuitive and accessible format to be used by both Zone and dealership management. - Independently developed a marketing ” launch kit” for refreshed Tacoma product, comprised of prepared e-mail blasts, direct mail templates and POP material in effort to capitalize in potential opportunity in the small truck segment. Strategically utilized solid market research in targeting both conquest and loyal consumer base.

Independently developed and executed short and long term company marketing action plans by identifying opportunities and implementing dynamic sales, communications and advertising campaigns and strategies to further company growth and enhance existing processes.- Creatively designed and executed various lead generation tactics through traditional and on-line marketing (print, tradeshow, events, e-mail, social media). - Produced vibrant marketing and communication materials such as the creative design, branding and placement of advertisements/ banners and providing all content for case studies, product brochures, and press releases.- Dramatically increased company visibility and product awareness through a variety of communication tools. This includes launching a new bi-monthly company newsletter (handled look/feel of newsletter, topic selection, content creation, targeting audience and distribution), the complete organization of company information sessions and related events, as well as initiating public relations through various social media networks and tools.

- Provided a consultative role from a sales, marketing and distribution perspective for large groups (22) of GM dealerships to improve their sales performance, profitability, customer satisfaction and inventory management. This portfolio produced 5800 units and represented $10 million dollars in gross profit to dealerships annually.- Effectively implemented a wide range of General Motors programs and tools at dealerships, including developing marketing strategies to leverage corporate campaigns, and designing and providing training on new products.- Lead Dealer Principals and Sales Managers in developing CRM action plans to ensure proper communication in an effort to retain current customers by way of developing processes, setting goals, and tracking performance. - Demonstrated outstanding performance by successfully identifying opportunities in district and individual markets, and executing the proper campaign in order to reach objectives and improve sales and market share metrics.- Managed a larger and more competitive territory due to the ability to meet challenges after working only 13 months in rural market.

- Delivered strong leadership skills during the national launch of new on-line Marketing tool, GM Dealer Direct (GMDD) program by working proficiently with Marketing and Technical teams to train and prepare 750 dealerships across Canada for GMDD. - Recognized the need for users of GMDD to gain additional Marketing training. This lead to independently creating a Marketing manual on how to effectively use and leverage GMDD. GM dealerships all across Canada are currently leveraging this manual today- Demonstrated excellent problem solving and creative ability during the creation of the Incentive Management Service program by working peers and colleagues and satifisfying the demands of various parties.

- Lead and organized the development and implementation of retail program executions and marketing initiatives by playing an active role in brainstorming sessions. - Demonstrated excellent team work and creativity by working with advertising agencies to provide feedback on layout and appearance, and to ensure accuracy for print advertising in Ontario.- Proactively tracked automotive print advertisements to provide the Marketing Manager with insightful information on competitive trends, pricing strategies, marketing initiatives, and layout options.- Organized and delivered the 2006 Toronto International Auto Show by working with various departments and the Marketing Manager to assist in key decision making, such as vehicle content, appearance, in addition to handling distribution conflicts on a day to day basis.

- Successfully conducted market research by analyzing Internet research, statistical software, and raw data to create knowledgeable trade reports published on Government websites.- Managed multiple projects simultaneously, including composing reports to meet deadlines and preparing and delivering presentations at international trade conferences.- Represented Agricultural Trade Services and Virtual Trade Commissioners at the International Foods Show to educate international commissioners of government services.

- Consistently recorded, tracked, and maintained a high level of sales by using creative placement and marketability techniques in retailing locations for Mike’s Hard Lemonade brand products.- Enthusiastically marketed two new products to consumers through both retailers and licensees by means of prepared presentations and conducting promotional events.- Consistently worked with licensee managers to successfully organize promotional events to effectively increase sales and product knowledge.