Cindy Dixon Email & Phone Number

• Establish APCO as the premier source for architectural signing and displays in territory
• Pursue new sources of business, building relationships with clients & customers
• Oversee development and presentation of sales proposals, budgets, samples

• Develop new accounts, manage strategic relationships, and retain highly satisfied clients
• Evaluate prospects and opportunities to determine the best potential
• Listen, understand, diagnose and propose consultative signage solutions

• Implement marketing initiatives designed to attract, increase, & retain members
• Build relationships with media, community influencers & elected officials
• Manage social media paid advertising budget planning toward Chamber events

• Monitor the performance of assigned brands using sales reports & research data
• Assist with the development of annual marketing plan for assigned brands
• Maintain ongoing communication with Field Sales personnel to learn about changing market conditions & modify promotion programs
• Alignment of brand strategy with corporate marketing plan

Houston, Texas Area

• Develop annual & quarterly marketing plans
• Worked closely with sales team, providing appropriate tools & presentations
• Plan, prepare, coordinate all trade shows including vendors, display design
• Manage all digital sales efforts (website redesign, social media & email marketing)

Houston, Texas Area

• Manage marketing efforts for new product development & product release
• Develop launch plans & sales training for new product introductions
• Define, develop the brand strategy for specific products, product lines, lines of business, or company-wide campaigns

Dallas/Fort Worth Area

• Creation of digital strategies across all products & own the marketing stream
• Measure & report performance of all digital marketing campaigns
• Evaluate emerging technologies; providing thought leadership for adoption

Dallas, Texas

• Track, analyze & report metrics for content efficacy
• Develop & maintain editorial calendar, manage all content production

Met company sales goals by utilizing sales techniques & communicating product knowledge to the customer; recommended merchandise selections or help to locate or obtain merchandise based on customer needs & desires

Assist on-air talent & marketing to promote events for 4 radio stations

Create content & distribute marketing materials

Ensure new members develop relationships, experience personalized service, join clubs within the Club & participate in a variety of programs & events

Bachelor Of Arts Journalism, Public Relations, Corporate Communication

Activities and Societies: Kappa Delta

Associates, Speech Communication