Specializing in integrated marketing communications, encompassing content creation, event planning & management, cross-brand collaboration, consumer engagement, and traditional & social media strategies for clients across corporate, finance, property, technology, FMCG, lifestyle, travel, semi- and non-governmental sectors+ Orchestrated over 100 medium- to large-scale local and overseas media and consumer events+ Co-trained over 300 senior civil servants on public communication in the digital era through the Innovative Leadership Programme + Garnered local & international award recognition for PR & branding campaigns, including Stevie® Awards, Mercury Excellence Awards and PR Awards by the Marketing Magazine+ Spearheaded in-house Student Academy Programme to inspire and nurture the next generation of PR & communications talents