I provide brands with content strategy that BUILDS community through fun, AUTHENTIC, low-maintenance storytelling. I also create and manage social media and marketing content.📍(Alongside a client list including Red Bull) I'm currently Content Lead at London's most exciting restaurant brand: Chuku's, where I provide storytelling strategy, create content and manage the brand's social platforms. HIGHLIGHTS:- Storyboarding, creating and managing a digital crowdfunding campaign to raise £30k in 30 days for Chuku's to open their first restaurant. Closed on £36k- Seizing the opportunity in Beyonce's recent Tottenham tour stop, creating a mini campaign to make Chuku's the go-to for pre-concert dining. A month later Bey handed the restaurant a cheque for £10k -- meaning at very least, she's seen/likes my work!- Pivoting Chuku's content at the start of COVID-19, keeping engagement up, strengthening brand pillars, and growing their online community. The restaurant opened a month before lockdown, and not only survived, but later managed to call on their followers to help them thrive during their campaign the '6 Week Charge'. Chuku's has just made Timeout’s 2024 Top 50 restaurants.MORE HIGHS:- Creating and managing a digital campaign to win votes for Abraham Adeyemi's film 'No More Wings', for the People's Choice award at the #ShortList2020 Film Festival. See the writer-director's acceptance speech here: https://www.instagram.com/p/CEJtIzUptOC/ - Spotlighting Black talent across Europe, America and Africa, and capturing content at mainstream fashion events like LFW, NYFW & PFW, for a Black and African TV station. *pre-inclusion and diversity* conversation/initiatives/buzzwords- Having a direct impact in diversity and representation in ALL ROLES I've held -- from being a founding member and editor of a Black magazine, to casting and styling catwalks at London Fashion Week, to working as a TV producer, and creating content for brands. WORK WITH ME. My output combines:- My past experience working across digital, print and broadcast media (multimedia, creative, visual and strategic work)- A track record in strategising, producing and managing brand content- A first class degree in Journalism, Media and Communications- An inexhaustible enthusiasm for generating and executing ideas.
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Editor In Chief/Head StylistFashions Finest Sep 2016 - Jul 2018London, United KingdomAs Editor, I compiled and oversaw the content of Fashions Finest's bi-annual print and digital magazine. The role included researching stories, interviewing, writing, editing and proofreading copy; styling shoots, curating content; as well as overseeing the design of magazine and managing production. [ Find the latest edition here: http://www.fashionsfinest.com/ff-magazine.html ]As Head Stylist, I directed the styling for the Fashions Finest catwalk events held during London Fashion Week. My role included close working with up to 25 designers, 20+ creative team members, 25 models, and up to 12 dressers; managing backstage and show schedule, and getting models ready for the catwalk across two days of showcases. -
Editor In ChiefGlam Africa Magazine Sep 2016 - Dec 2016Contributing to and overseeing the magazine content and direction; managing the team; developing brand strategy and ideas for content (broadcast and digital).
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Deputy EditorGlam Africa Magazine Aug 2015 - Sep 2016As deputy editor, I am responsible for the management of writers and edit of all copy across the print magazine. I also work on creative direction and content.
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Oap & Associate ProducerSpicetvafrica Aug 2013 - Sep 2016London, United KingdomAs an on air personality at SPICE TV (DSTV ch 192), I cover fashion events, interviewing key industry insiders, celebrities and event attendees.An example of my presenting for the channel can be found here: http://vimeo.com/101613704As associate producer, I work on programmes for the channel - researching, organising and overseeing production, from conception to completion. Current productions I am working on include Digital Diaries - a series covering key bloggers from Europe and Africa. -
Managing EditorSpicetvafrica Oct 2013 - Jun 2016As managing web editor for SPICE TV (40+ million viewers across the African continent via DSTV), I manage the content and work flow of the channel's website. My role includes writing, editing and commissioning content, draft and management of the weekly newsletter, as well as creative ideas to be used on social media. http://myspice.tv -
Digital Content CreatorIntu Sep 2012 - Apr 2014Milton Keynes, United KingdomOriginally a role at Midsummer Place (which became Intu), I created digital content for the centre. Highlights included a regular video fashion/shopping series titled Style Seeker @Midsummer Place, which I researched, produced and presented, and styled for. As well as working with a small team to produce the show, I also shot and edited footage — see an example here: http://m.youtube.com/user/MidsummerPlaceMK?client=mv-google&gl=GB&hl=enAdditionally, I produced regular content for the centre’s blogsite, and took pictures for the brand’s social media platforms. Articles were trend-focused and geared around the brands located within the shopping centre, and the role included styling outfits as well as designing artwork and creating collages to compliment my articles.http://www.midsummerplace.co.uk/index.php/style-blog -
Digital Content, Social Media & Community ManagerPerception Pr Oct 2013 - 2014As a digital content creator, I wrote blogs, shot videos and street style pictures for brands' social media platforms, as well as developing content schedules, online competitions, and campaign ideas to build brand following.As community manager, I engaged with brand’s social media followers — replying queries and cultivating conversations about product and topical issues relevant to each brand’s market. -
Online Merchandiser & WriterRetrospective Aug 2011 - Aug 2013Milton Keynes, United KingdomFor Retrospective Vintage, I wrote press releases, newsletters and product descriptions, as well as designed e-newsletters and researched products. I also worked on competitions that ran across social media and online marketing campaigns. http://retrospectiveonline.com
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Writer/ContributorHaute Fashion Africa Nov 2012 - Jan 2013At HFA, my role included trend-reporting, fashion writing and interviewing as well as creating digital art to compliment my articles for the Haute Fashion Africa website. Follow the link below for an example:http://www.hautefashionafrica.com/2012/12/03/trend-report-mtn-lagos-fashion-design-week-springsummer-2013/ -
Online EditorHouse Of Sunny Mar 2012 - Dec 2012London, United KingdomAt House of Sunny, my role included writing site content, press releases and newsletters for the House of Sunny clientele and mailing lists.http://houseofsunny.tumblr.comhttp://www.facebook.com/HouseOfSunny -
Assistant EditorFab Magazines & Media Limited Feb 2010 - Mar 2012Milton Keynes, United KingdomAt FAB Magazine, my role included over-seeing the workflow of the editorial team, pitching ideas for the magazine, proofreading, writing and editing content, as well as managing the website and interns. While at FAB, I also wrote press releases for the magazine and its affiliated events, presented segments for its online channel and styled beauty shoots.http://fabmagazineonline.com
Cindy Lgh Skills
Cindy Lgh Education Details
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First Class Ba With Honours
Frequently Asked Questions about Cindy Lgh
What is Cindy Lgh's role at the current company?
Cindy Lgh's current role is Content Strategist. Digital Storyteller/Creator. Embracer of Frizz..
What schools did Cindy Lgh attend?
Cindy Lgh attended University Of Buckingham.
What are some of Cindy Lgh's interests?
Cindy Lgh has interest in Art, Choreography And Pushing Boundaries, Photography And Styling, Events, Collaging, Interviewing, Food, Networking, Style, Beauty.
What skills is Cindy Lgh known for?
Cindy Lgh has skills like Copy Writing, Editing, Art Direction, Styling, Presenting, Blogging, Choreography, Managing Workflow, Telephone Manner, Team Oriented, Newsletters, Video Editing.
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