An exciting new chapter: drawing on my years of graphic design, photography, and art to launch LarkCreative.art. Also available to provide the creativity that AI can't deliver (yet), including customer case studies, creative themes, trade show support, and more.

Libra Software Group, formerly under FOG Software, is part of Vela Software, a division of Constellation Software Inc. of Toronto (TSX: CSU). We've grown organically and through acquisitions, requiring another reorganization in order to efficiently manage the companies that are part of our group.

Fog Software Group is part of Vela Software, a division of Constellation Software (TSX:CSU). We acquire, manage and build market-leading software businesses with specialized, mission-critical solutions that address the specific needs of a particular industry.As Director of Marketing: Establish, build and run an in-house corporate marketing department to support a diverse portfolio of vertical market-focused B2B software companies. - Focus a team of 4-6 marcom generalists on business KPIs, aligning demand generation and other marketing activity to achieve sales and corporate objectives across 8-10 different software businesses. - Tripled sales-qualified, net-new opportunities for four WMS/3PL businesses over prior year.- Identified and implemented marketing automation technology, slashing admin costs, improving efficiency, and leveraging tools to support more businesses with fewer headcount.- Organize biennial user conferences for 350+ customers and partners, achieving record attendance with neutral cashflow.- Overhauled acquired company marketing with refresh of brand, site, email, blog and social within 6 months, producing 4x qualified leads (and building) in subsequent quarters.

Branding, marketing, content and communications consulting for established and start-up clients and their agencies serving B2B and B2C technology, venture capital (fintech), manufacturing, logistics, legal services, insurance, consumer products, healthcare, and biotech industries. - Develop strategic plans, create personas and messaging, create and execute campaigns or research and create SEO-rich content for clients to add subscribers, amplify share of voice, generate leads and revenue, and/or improve customer satisfaction. - Branded and managed naming, patent search and market positioning for new product launch.- Created branding, website, pitch deck, marketing, lead nurturing, and social media plan for initial launch of startup VCapital; implemented marketing automation and CRM.- Organized events, newsletters and email campaigns to drive successful investor onboarding. Projects include: content strategy, byline articles, SEO content development, newsletters, company profiles, event planning, customer communications, demand generation, market research, product development, naming / branding, market development, online marketing audit, recruiting materials and sales support tools.Brand; content; strategy; consulting; marketing automation; CRM; writing; marketing communications; digital; online marketing; SEO, website; drip campaigns; lead nurturing; email marketing; personas; audience segmentation; landing pages; social media; video; sales tools; collateral; newsletters; online web chat; direct response; market research; surveys; recruiting materials; trade shows; events; channels; partner marketing; employee communications; public relations; news releases; speechwriting; B2B; B2C; start-ups; mid-cap; global; international; public companies; Nasdaq; SaaS: HubSpot; Marketo; SalesForce; Drift; MailChimp; SurveyMonkey; Moz; SEM; PPC; AdWords; Google; WordPress; Joomla!; LeadCaster; HTML5.

Created value for the company and its investors through marketing and thought leadership programs, strengthening and supporting the company's life science technology business. Celsis customers -- leading global consumer products and pharmaceutical manufacturers -- used Celsis' enabling technology, research products and analytical laboratory services to reduce their production cycle times and deliver products to market faster.An LSE-listed company since 1993, Celsis achieved VC-backed privatization in 2010, followed by profitably building and then divesting two of its three divisions in 2011 and 2013.- Shifted investment from 75% traditional tactical spend to integrated, multi-channel, 60% online / web / digital marketing for superior results at a fraction of the cost. - Drove audience engagement and faster pipeline velocity by delivering relevant content based on the use of audience segmentation (personas), lead ranking, activity analysis, nurture and drip campaigns, CRM and marketing automation. Reduced time to close opportunities by an average of 17 days.- Attained number one market position for Celsis IVT research products with innovative launch positioning and promotions that delivered segmented product benefits to counteract an increasingly commodity-driven product. - Identified, scoped and managed delivery of new, content-driven website and online tools integrated with marketing automation, analytics and CRM software for closed-loop reporting, testing and continuous improvement of outbound and inbound demand generation. Results included: increasing new customer acquisition by 35%; reducing average order entry time by 4 hours (50%); supporting 25% larger customer base without adding headcount. - Integrated acquired companies and raised overall brand awareness, creating value for investors through double-digit, year-over-year growth, and leading to the profitable divesting of two divisions.

Market-leading manufacturer of high-tech, networked digital printing and RFID solutions serving Fortune 500 customers. $750M sales in 2006. (Nasdaq:ZBRA). During tenure, company doubled revenues, acquired/integrated 4 companies, expanded international footprint and tripled market cap. Director, Corporate Marketing, Brand Strategy & Communications:- Developed naming, packaging and messaging strategies, and coordinated worldwide product launches to ensure seamless global branding, channel alignment and 25% faster time to revenue. - Managed global brand team; new identity launch to 37 locations in 5 months; ≈90% compliance.- Wrote annual strategic marketing & communications plans for brand plus >20 product families, seven market segments, and six sales channels.- Conceived, themed, and planned award-winning program that identified 99% of and penetrated 89% of top 300 RFID-mandated Wal-Mart suppliers, securing market leadership positionDirector, Marketing Communications:- Strengthened role of SEO/SEM in marcom mix, reducing avg. cost per lead from $86 to $23.- Award-winning and creative thought leadership programs increased brand preference for RFID (43%) and mobile (40%) printing solutions with key audiences.- Identified, designed and delivered centralized marketing tools for a consistent brand experience. One technology solution returned $1.8 million in value in year one from an investment of $120k.- Award-winning, targeted IT campaign resulted in greater market insights, stronger brand awareness, thousands of downloads, and reduced time to close significant pipeline deals.Manager, Marketing Communications:- Integrated online and offline tactics to expand database and generate higher-level, quality sales leads. Site traffic increased 42%; international leads and conversion rates doubled.- Streamlined sales lead delivery to channel partners. Reporting increased from 25% to 75%