Database Marketing, Account Segmentation, Lead Management, Marketing Automation, CRMHyperion Materials & Technologies is a global solutions provider for high-performance applications of hard and super-hard materials. With more than 2,000 dedicated individuals, Hyperion is committed to developing solutions for hard and super-hard material needs through partnership, innovation, and invention.

Sales Infrastructure of the Leads Flow, Data Pipeline between Marketing, Sales, and Tech.• Own the marketing automation platform and other Mar Tech stack. • Design, build up, and document the processes to ensure the capture and track of leads from different channels by the marketing automation and CRM systems in a dynamic business process; lead the synchronization between marketing automation and CRM systems to track the attribution of different touches during the customers journey. • Integrate the third-party softwares with the designed business processes to capture leads and its flow. • Design and build up the reports and dashboards to track leads flow to pipeline.• Monitor the overall database health through reporting and hygiene programs to safeguard the high performance of marketing activities. • Being a pioneer and transformer to actively communicate with other teams in educating and influencing towards a healthy digital marketing ecosystem.• Train the commercial team to correctly utilize the marketing automation and CRM systems.

• Designed a complete business and technical solution across the Asia Pacific region covering 6 countries to achieve marketing automation from marketing strategies to business opportunities, enabling the ROI reports of online and offline marketing activities. Create this framework to immigrate globally. • Expertise with data-driven marketing strategies utilizing CRM systems.• A leader with extensive knowledge and experience to drive online and offline marketing activities.• Advocate the importance of content marketing and initiate the story-telling format marketing content.

Lead, build up an innovative digital strategy for KaVo across eight business units into one dental platform (CMS), to integrate and optimize all digital marketing activities into a dynamic digital ecosystem, having increased marketing leads dramatically.

• Build and drive leads generation through the websites SEO, eDMs, social media campaigns across the Asia Pacific region with skill-set of Adobe CQ5 and Act-On (marketing automation tool). • Develop creative messages incorporated into digital marketing campaigns to drive online presence through storytelling; with a 100% increase of social media account followers per year.