Cindy Martin Email & Phone Number

California, United States

➡️ As the Director of National Accounts at CME Corp. a company dedicated to delivering premier medical equipment, logistics, and services to healthcare, I craft and execute strategic sales plans for major Integrated Delivery Networks (IDNs), consistently surpassing targets and fostering growth. I identify and seize new business opportunities, driving volume growth, expanding market share, and enhancing profitability within target accounts.As a key liaison between CME and National… Show more ➡️ As the Director of National Accounts at CME Corp. a company dedicated to delivering premier medical equipment, logistics, and services to healthcare, I craft and execute strategic sales plans for major Integrated Delivery Networks (IDNs), consistently surpassing targets and fostering growth. I identify and seize new business opportunities, driving volume growth, expanding market share, and enhancing profitability within target accounts.As a key liaison between CME and National Medical Equipment Planners, I provide invaluable counsel and innovative solutions to promote collaboration and drive mutual success. Additionally, I serve as the primary relationship builder with Group Purchasing Organizations (GPOs), including Vizient, Premier, and HealthTrust, employing persuasive communication and a solution-oriented approach to nurture and expand our national footprint.Partnering and coaching a dynamic team of Account Directors, I ensure alignment with organizational objectives and provide strategic direction to maximize performance. Through this process and strategic oversight, I empower my team to consistently exceed their targets and objectives, fostering a culture of excellence and achievement.My strategic acumen extends to market research and data analysis, enabling me to identify emerging trends and competitive threats, inform decision-making processes, and guide account managers toward successful sales outcomes. By optimizing resources and forging strategic partnerships with healthcare executives and equipment planners, I drive sustainable business growth and solidify our position as a trusted industry leader.In pursuit of continuous improvement, I leverage tools and data analytics to develop innovative strategies for penetrating new accounts and expanding our market presence. Through effective stakeholder engagement and a collaborative approach, I drive results and foster a culture of teamwork and excellence within my team and across the organization. Show less

➡️ During my tenure as the Director of Strategic Accounts at Hospital Associates, I collaborated with the sales team to optimize Group Purchasing Organization (GPO) contacts, amplifying area penetration into strategic partnerships. I managed strategic accounts, partnering closely with Regional Directors to enhance market penetration within Integrated Delivery Networks (IDNs), GPOs, and other strategic healthcare entities. I provided comprehensive support to IDN customers, facilitating new… Show more ➡️ During my tenure as the Director of Strategic Accounts at Hospital Associates, I collaborated with the sales team to optimize Group Purchasing Organization (GPO) contacts, amplifying area penetration into strategic partnerships. I managed strategic accounts, partnering closely with Regional Directors to enhance market penetration within Integrated Delivery Networks (IDNs), GPOs, and other strategic healthcare entities. I provided comprehensive support to IDN customers, facilitating new construction projects, remodels, or expansions through turnkey services encompassing direct-to-site delivery, logistics, and equipment procurement.Aligned with the leadership team, I developed a robust sales plan to meet company objectives, executing initiatives to exceed sales projections and market share targets. I managed GPO contracts and collaborated with regional and national IDNs, fostering relationships with Medical Equipment Planners and GPO providers.I spearheaded the development of tailored market access strategies for GPOs and customers, facilitating expansion for IDNs and other strategic healthcare organizations. Additionally, I drove increased product line adoption among hospitals and IDNs, identifying innovative partnership opportunities to fuel business growth.Cross-functional collaboration was integral to my approach, as I worked within the organization to achieve management by objective (MBO) targets and goals. I nurtured high-value relationships with key decision-makers, staying abreast of political climates, market trends, and contracting needs. Regular business reviews with strategic partners ensured alignment and ongoing success.Using cross-references, I strategized with Salesforce to onboard new hospitals and solidify strategies for high-value accounts, ultimately driving them to closure. Throughout my tenure, I prioritized innovation and growth, leaving a lasting impact on the organization's strategic accounts division. Show less