Cindy Fitzpatrick Email & Phone Number

San Francisco, Ca, Us

Redmond, Washington, Us

The Microsoft Game Development Marketing team is responsible for fostering a collaborative and supportive community of game developers, where they can come together to share knowledge, skills, and passion for game development.➢ Work cross functionally with internal teams and manage external vendors in the support of creating awesome event experiences that meet campaign and product objectives. ➢ Drive and support developer event plans in partnership with CFX teams including DevRel, ATG, ID@Xbox, PR, IT and Security teams.➢ Facilitate attendee communications and guest experience touchpoints including Registration, tools, and info packets (Know Before You Go).➢ Negotiate and review contracts and act as a point of contact for event vendors and internal partners, such as legal and finance.➢ Relationship management of developers through operational touchpoints.➢ Support or oversee budget tracking to drive operational efficiency.➢ Responsible for creating and updating event calendars and workbacks for specific events.➢ Manage event assets and route for approvals as needed.➢ Lead or assist on editorial management and special projects critical to team operations.

Sunnyvale, Ca, Us

➢ Owned the scaling of commute program management specializing in employee experience and engagement, managed service providers, and software solutions.➢ Developed and executed creative employee experience, marketing, and communication campaigns, events and initiatives within LinkedIn’s communication channels and engagement platforms.➢ Delivered superb internal customer relations with daily engagement, new hire orientations, responding to commute transportation inquiries, and recommend corrective actions plans to miscommunication issues.➢ Built strong relationships with both internal teams and external vendors to collaborate/coordinate on transportation campaigns, events, surveys, and communication of program updates.➢ Audited the quality of the commute services from a customer perspective, and coordinate with the team to develop recommended changes to improve employee experience

➢ Key partner to the Facebook Transportation Team in planning, creating, and implementing internal communications to employees to support change management efforts and campaigns.➢ At the start of the Covid-19 pandemic, played Integral role in crisis-communications strategizing for ceasing Bay Area regional transportation services at rapid speed. Managed internal communications efforts through various Facebook channels and groups surrounding operation availability and safety guidelines for high-speed temporary restart of services and cessation again.➢ Provided proactive and reactive messaging that supports key initiatives and program rollouts including services and commute benefits, along with post-pandemic return-to-office planning.➢ Developed, advised, managed, and implemented communications plans for Transportation-related situations, including preparing responses for appropriate spokespeople. ➢ Partnered closely with Facebook cross-functional teams teams including human resources, facilities, security, contingent-worker management and more to align on communication strategies.

Public Relations / Events for clients in Gaming and Mobile App Development (2012 to Present)➢ Plan media relations and content marketing strategies for cross-platform game engine developers (Cocos2d–x, Unigine Corp). Define clients' communications goals; write PR plans, press releases, product fact sheets, infographics, and feature articles. Restructured and rewrote website content for software developers, improving user experience and engagement. ➢ Advised clients on community building, email marketing, and customer retention strategies.

San Francisco, California, Us

➢ Drove coordination of speakers, facilities, relevant content for all Dreamforce customer briefings.➢ Provided on-site event support and be the point of contact for coordination of customer meetings.➢ Executed on a consistent process and differentiated strategy to deliver a uniquely salesforce.com experience.

Redwood City, Ca, Us

➢ Co-managed production of NBA Live 19 event for more than 1000 influencers, partners, staff, and athletes; produced NHL 19 three-city Canadian media tour; assisted in kickoff planning for 2019 EA PLAY Press Conference including RFP process for external event agency and developing livestream broadcast plan for events team.

Sf / La, Us

➢ Developed product messaging and global PR and events plan for prelaunch and postlaunch of on-demand video game subscription platform startup. ➢ Executed PR efforts for beta launch that drew 7,000+ beta users worldwide via PR efforts alone. ➢ Led IndieCade event presence. ➢ Secured news, features, and reviews across 200+ gaming, tech, and mainstream financial outlets across the globe, including Forbes, Engadget, VentureBeat, Le Monde, Boing Boing, IGN, GameSpot and GamesRadarOne of nine full-time staff charged with overseeing all communications and events strategies for innovative on-demand video-game subscription service that launched on September 19, 2017. Responsibilities included creating and refining PR and corporate communication programs, fielding editor and analyst inquiries, building communication strategies, as well as developing content for all consumer newsletters, company blog, and promotional and marketing materials

Guangzhou, Guangdong, Cn

➢ Created North American event strategy for 2015-2016, defining goals and tactics for media relations, business development, and product launches. ➢ Coordinated presence at Australian games conference, including managing Australian agencies for booth build, swag production, and temporary staffing from the US office.➢ Directed event and sponsorship budgets from $25K to $450K+. ➢ Managed production and logistics of company booth presence at trade and consumer shows. ➢ Designed floor plans and crowd flow paths. Issued RFPs for domestic and international design agencies. ➢ Negotiated contracts with tradeshow organizers, hotels, caterers, A/V, IT, and design agencies. Managed input from marketing, business development, PR, and other internal stakeholders. Coordinated with art and video departments for design needs; with engineering teams for software and hardware; and with marketing and PR teams for branding, visuals, and promotional merchandise. Coordinated on-site setup and breakdown, booth staffing, and daily logistics.

Santa Rosa, Ca, Us

➢ Directed magazine’s successful transition from quarterly to bimonthly publication. ➢ Organized editorial calendar and online content plan for Makezine.com and Maker Faire events nationwide. Streamlined and managed internal editorial workflow. Established consistent editorial standards and voice across all channels. Coordinated cross-functionally to support advertising campaigns, sponsored content, and other business development initiatives. Managed editorial content and production budget, contracting, and invoicing.

➢ Spearheaded marketing and PR for French children’s software startup entering North American markets.➢ Established strategic alliances with Apple US marketing / PR and other potential strategic brand partners.➢ Created public relations program and conducted all media outreach for Chocolapps interactive e-books, games, and discovery applications with special emphasis on mainstream, parenting, tech, and mobile apps media, as well as mommy/daddy bloggers➢ Presented and demoed Zorro, one of 10 applications selected to be featured at the SF AppShow in November 2012 (http://www.youtube.com/watch?v=O4T_cnvHtGE&feature=youtu.be)

Redwood City, Ca, Us

➢ Developed worldwide PR programs for The Sims and The Sims Studio franchise. Managed global PR partners and development of localized messages, deliverables, and PR initiatives for markets worldwide. ➢ Managed PR for critically acclaimed and award-winning developer BioWare and its Mass Effect, Dragon Age, and Star Wars: The Old Republic franchises. ➢ Led crisis communications in response to rumors, news stories, and misinformation affecting reputations of titles, franchises, and company. ➢ Secured covers of Official Xbox Magazine, PC Gamer, Play, Game Informer, GamePro, and PC Gamer. ➢ Met or exceeded KPI targets for every title and franchise. Managed PR campaigns with budgets from $10K to $500K+. Directed international events for all game brands: media tours, multi-title preview/review, first-party hardware partner events, trade and consumer shows, celebrity tie-ins, and launch parties. Managed junior PR staff and external agency for The Sims and BioWare. Developed global network of media contacts in consumer and industry press; print, online, and broadcast media; morning and late-night network entertainment programs; national dailies; and both mainstream and niche/enthusiast markets. Authored press releases, media alerts, speaking points, presentations, and internal communications.

Saint-Mandé, Île-De-France, Fr

➢ Coordinated PR and product launches for three new IP multiplatform titles in four years: Blazing Angels, Shaun White Snowboarding, Tom Clancy’s H.A.W.X.➢ Crisis communications: responded to reports of damaging software flaw following release of Dark Messiah of Might and Magic, preserving company’s reputation among customers and industry media. ➢ Personally managed publicity for Shaun White during global media tours, including live media appearances and events (Jimmy Kimmel, The Chelsea Handler Show, ESPN, The Today Show). ➢ Secured covers of Official Xbox Magazine, PlayStation: The Official Magazine, Nintendo Power, PC Gamer, Computer Gaming World, Play Magazine, and Computer Games Magazine. ➢ Produced media, consumer, and celebrity events, including co-branded parties with Maxim and MTV.Managed global PR campaigns, launches, and events for leading game publisher. Issued RFP for consumer PR support; sourced, hired, and managed external agency to augment publicity campaign for Shaun White Snowboarding.

New York, New York, Us

➢ Successfully transitioned bimonthly to monthly publication. ➢ Xtra section editor; providing content for tips and tricks, lifestyle products, and top 50 games.

Us

➢ Developed global marcom plans and content for three Italy-based snowboard product lines, optimizing communications for primary audiences, as well as global retailers and distributors, media, and vertical markets. ➢ Directed worldwide public relations, marketing communications, strategic marketing alliances, media buying, industry and community promotions, and grassroots events.

Us

➢ Co-founded integrated marketing communications agency specializing in PR and content for tech/lifestyle brands. ➢ Clients: Northwave, Drake, Ride Snowboards, Speakeasy Network, Fez.com, Seattle Show, Centura Software, Roq La Rue Gallery, Groovetech.com, Envision Telephony

Burlington, Vermont, Us

➢ Developed JDK youth culture report for award-winning design agency: interviewed influencers and analyzed trends in recreation, entertainment, spending, and shopping. ➢ Executed custom market research reports for Burton Snowboards and Gravis Footwear.

Us

➢ Rose from intern to managing editor, ultimately simultaneously overseeing editorial production of two B-to-B magazines: Action Sports Retailer and Surf Business

Ba, Journalism/Public Relations And History

Human Resources Management And Services

Semester Abroad