Cindy Matthews Email & Phone Number

- Create and perform live national TV sales presentations for Easy Spirit footwear on HSN (Home Shopping Network)- Develop on-air sales strategies and demonstrations for Easy Spirit styles- Innovate and adapt on-air presentations based on sales performance, competition, and latest fashion trends- Analyze sales data including dollars per minute rates, units sold, and total dollars sold with contributing factors such as show placement, presentation length, weather, and breaking news- Promote TV appearances and products on social media- Interact with shoppers during live presentations and on social media - answer product questions, sizing concerns, fashion trends, etc.- Showcase and explain product construction, materials, features, and benefits for consumers- Generate excitement and urgency to boost sales- Foster relationships with HSN buying team, show hosts, and production staff- Collaborate with HSN show hosts, producers, and directors to devise sales strategies, ensuring engaging, fun, and entertaining TV presentations to accurately promote the products

Saint Petersburg, Fl

On-air spokesperson for Sporto footwear, outerwear, and accessories - Designed, created, and performed live national TV sales presentations on HSN (Home Shopping Network) - Increased account size by approximately 400% in four years - Sold well over $1,000,000 of goods in 24 hours more than 20 times - Fostered interest and excitement in product line - Promoted TV appearances and products on social media platforms - Created compelling demonstrations to showcase product features and benefits and to differentiate products from the competition - Continuously innovated with new demonstrations and phrasing as the competition mimicked my techniques - Interacted with live TV audience, generating excitement. answering product questions, sizing concerns, etc. - Analyzed sales numbers including dollars per minute rates and total units sold along with contributing factors - Collaborated with HSN hosts, producers, and directors to design effective sales pitches and presentations

Youngstown, Ohio Area

Anchored #1 rated 6pm and 11pm weekday broadcasts. - Created, produced, wrote, and presented “Common Cents” consumer segments - Helped viewers save money, avoid scams, and stay abreast of new technology - Hosted and contributed stories to special broadcasts to address community concerns and events- Built strong relationships with community leaders- Promoted positive station image with daily interaction with viewers and community-at-large - Hosted and emceed wide variety of large-scale fundraisers - Increased volunteer activity in the region as spokesperson for HandsOn Volunteer Association of the Valley

Cincinnati, Ohio, United States

Fill-in Co-host/Anchor of Fox19 morning show during a maternity leave- Selected over any current station on-air talent to fill-in on 4-hour live morning show- Anchored news blocks and breaking news- Researched, wrote, and conducted in-studio interviews and demonstration segments with celebrities, authors, chefs, etc. - Maintained strong show ratings- Wrote and recorded news segments for area radio stations- Promoted the show and the station at community events

Cincinnati, Ohio, United States

- Created, produced, and presented “Morning Money” consumer news blocks for “Good Morning Tri-State”- Covered national and local economic and business news, as well as new technology- Created, wrote, and presented “Try It Out Tuesday” product tests - Selected topics to generate viewer interest. - Researched, mediated, and presented solutions to viewers’ consumer problems for “9 Call for Action” investigative segment (2005)- Anchored 2-hour morning show, news updates, and hour-long noon shows as needed - Increased show's ratings as anchor during a 3-month maternity leave (summer 2006) - Continued to create, write, and present "Morning Money" while anchoring Traffic Anchor/Fill-in Anchor/Reporter August 2003 – April 2005. - Anchored and produced all traffic segments for local morning show and severe weather coverage. - Conceptualized, produced, and presented features and live shots for “Good Morning Tri-State.” - First traffic anchor to fill-in as news anchor for morning newscasts as needed

Cincinnati, Ohio, United States

- Hosted weekly half-hour public affairs interview show- Researched local issues to prepare for live-to-tape interviews with area officials and politicians ranging from Hamilton County Commissioners and U.S. Senator Rob Portman to local non-profit leaders- Developed strong relationships with local leaders and influential community representatives- Collaborated with production crew to create visually interesting and entertaining show

Bs, Economics And Psychology

Activities and Societies: Kappa Alpha Theta, Order of Omega, Mortar Board

Master Of Arts - Ma, Broadcast Journalism