Plan and market ECU events such as ground breakings, grand openings, and annual meetingsEvaluate and manage community sponsorships and media buysTracks and maintains budgets for media buys, sponsorships, events, and branch marketingIdentify, develop, execute, and evaluate marketing strategies to increase penetration of various products and services to current and potential membersDevelop, produce, and distribute all marketing materials, including: advertising mediums, brochures, and surveys and ensure items are aligned with ECU strategic plans and guidelines to effectively communicate credit union offeringsDraft scripts for radio and television commercialsWrites procedures manuals for the Marketing DepartmentMarket deposits products and servicesPlan and coordinate annual meeting and the annual report

Budgets, plans, and implements print and digital marketing campaigns for clients.Designs print and digital marketing collateralCreated, co-writes episodes, and produces the Myth Factory podcastCreates educational videos and tutorialsWorks with printers to ensure that collateral is within budget and qualitySocial media marketing and content creationVideography and motion designWrites bimonthly blog posts, updates social media accounts, engages with followers

Provides leadership for internal and external marketing, advertising, and promotion of synchronous and asynchronous online programs and courses.Budgets, manages, and plans the development, and deployment of marketing initiatives.Works with ETSU academic units to design, develop, and implement annual marketing campaigns related to distance and online education.Implements new strategies to maximize the efficacy of marketing campaigns.Gathers and analyzes campaign analytics to use in future campaigns.

Created traditional and digital marketing campaignsDesigned print and digital marketing collateralUpdated the agency's social media platformsWrote content for the blogMaintained website

Works with various organizations to develop marketing, graphics, and websites. Projects include manuals, posters, flyers, training materials, social media, landing pages, and mobile games.Recent clients include Red Stone Church

Created and implemented marketing campaigns including writing content, creating commercials, designing billboards and social media graphics, and writing radio spotsCreated and produced the official college podcast, The Sound BearierResearched, interviewed, and wrote articles for Northeast NationAdministrator on all social media accounts and routinely updates contentTracked and analyzed social media analyticsPromoted on/off-campus and virtual events and programs such as the Spring Career Fair, Entertainment Technology Department, and apprenticeship programsDesigned and prepared covers, reports, posters, brochures, special maps, banners, and displaysCreated and maintained the Media Downloads page as well as other Northeast State web pagesDesigned logos for the college including the new Northeast State bear logosMaintained brand consistencyWorked with in-house and local printers and vendors to budget printing costs for projectsWorked with departments to create marketing collateral for on-campus and off-campus services and eventsCreated and maintained Facebook pages for departments and clubsEdited images using various graphics software, digital cameras, and tablets

Assisted in planning and executing all events including career fairsMaintained a calendar of meetings and made appointmentsOrganized and maintained paper and electronic filesTyped correspondence, forms, minutes of meetings, and reportsAssisted with participant appointments by preparing required forms and reviewing resumes as neededServed as receptionist, greeted and assisted Career Services visitors

Prepared and instructed courses such as ENGL 1010 & 1020, ENGL 2330, and EDUC 1030Created and delivered PowerPoint lectures, assignments, and exams in a timely mannerMaintained grade books and assessed student progressUsed online systems such as Banner, D2L, and webmail for instruction and communication