Cindy Willis Email & Phone Number

St. Louis, Mo, Us

I serve as the strategic owner for new and existing financial reward product offerings including prepaid cards, gift cards, and stock rewards. I direct the development and manage product and solution offerings which drives participant behavior, realize client objectives, and produces profitable business for Maritz. I provide guidance and support for custom client programs to increase sales and improve market position. It is a pleasure to participate as a member of the extended product management team, where we contribute to the vision and roadmap, and participate in program level refinement and release planning preparation.

St. Louis, Mo, Us

Led strategic direction and technical expertise as product owner for sales tools such as Salesforce.com, marketing automation tools, market Intel tools (D&B), and eContract system in support of businesses sales strategies. Ensured configuration, management, administration and training to support these initiatives. Utilized the advanced reporting and analytic capabilities of Salesforce.com to deliver actionable insight to the sales and marketing organizations.

St. Louis, Mo, Us

Led strategy and management of CRM, Salesforce.com and marketing automation tools across 4 Maritz companies. Resulted in decreased server and software costs for Oracle databases.

Lehi, Ut, Us

Developed, supported, and managed MaritzCX’s research techniques and product offerings, which included evaluating, developing, and launching new techniques and products. Formalized existing research approaches to enhance support to sales and operations. Managed existing technique and product portfolios.

Provided strategic direction to develop and enhance clients’ customized loyalty solutions. Partnered with clients to analyze their marketplace, identify their best customers and design solutions that drove customer loyalty, and increased purchase frequency and volume.

Lehi, Ut, Us

Managed all phases of marketing research process, including research and survey design, project management, data analysis and report production. Managed large studies in the financial services, insurance, healthcare, entertainment, telecommunications and computer technology industries in the US and in international markets.

Mba, Marketing

Bs In Business Administration, Marketing