Cindy Morrow Email & Phone Number

Ann Arbor, Mi

Hylant is one of the largest privately held brokerage firms in the United States and serves a wide variety of clients locally, nationally, and internationally.I support the communication needs of our offices and the corporate leadership team through the management of the company's blog and the writing, development, and production of website copy, emails, advertising, white papers and press releases.

Ann Arbor, Mi

ForeSee, a customer experience analytics company, helps clients gain insights into the impact and value of the multichannel customer experience.I managed marketing communications for the company’s largest and most visible client event, helping the team meet stretch goals for attendance. I developed case studies, infographics, sales sheets, blogs, web content, email campaigns and event-related materials to support new and existing products. I established a process for reducing research report creation time by 40 hours.

Ann Arbor, Mi

ProQuest delivers authoritative content, critical metadata, and vital management tools needed by today’s innovating academic, medical, corporate, public, and K-12 school libraries.I initiated online programs and created new print and digital materials that gained visibility for the company’s advocacy initiatives and supported its customer retention goals. I developed benefit-driven copy for a wide range of marketing, sales, and trade show support materials for the effective rollout and sales of offerings across the full product line. I managed the North American print, digital and pay-per-click advertising plan (researching vendors, negotiating pricing, placing ads, monitoring scheduling, and measuring and reporting results) to maximize the company's presence and budget reach.

Ann Arbor, Mi

Comshare (now part of Infor) was a software company that helped enterprises implement and execute strategy. Its application for corporate performance management encompassed planning, budgeting, forecasting, financial consolidation, management reporting, and analysis. As part of Comshare, I managed the creation and distribution of lead-generating white papers, market surveys and reports, magazine articles, web content, literature, and electronic newsletters. I developed and managed successful tactical marketing campaigns. I worked with senior executives in writing and promoting their book, "The Strategy Gap: Leveraging Technology to Execute Winning Strategies," which helped position the company as a thought leader.As part of Infor, I created and managed the global corporate case study process, wrote text for the corporate website (SEO), developed product literature, and supported corporate branding standards and efforts.

Ann Arbor, Mi

Startup company BlueGill Technologies was a pioneer in the Internet bill presentment and payment industry.As a Marketing Project Manager, I helped define industry-specific messaging, crafted website content, and supported senior management, product managers, and sales representatives with collateral, product demonstrations, sales brochures, prospect letters, and white papers.

Toledo, Ohio Area

Dana Corporation is an American-based worldwide supplier of powertrain components such as axles, driveshafts, off-highway transmissions, sealing and thermal-management products, and service parts. I worked for and with various divisions of this multi-billion-dollar corporation. Positions included:*Brand Development Manager: I developed and implemented product strategies, policies, pricing, and promotions for the brake program. I was instrumental in creating Dana’s aftermarket brake distribution task force to direct aftermarket product strategies. I integrated two multi-million-dollar product lines, orchestrating the associated product launch. And, I implemented a plant and warehouse fill-rate reporting system to increase senior management awareness of distribution challenges and secure support for future programs.*Technical Service Representative: I specified products and solved technical problems for warehouse distributors, original equipment engineers, and end-user customers. I earned Excellence in Service awards (1995, 1998) and ASE truck certifications (drivetrain 1995, brakes 1996). And, I developed technical and sales documentation to help distributors, engineers, marketing personnel, and product planning group members.*Writer/Producer: I helped develop the client base as part of this in-house agency and managed technical and promotional communication projects from proposal through completion. Duties included establishing budgets and deadlines; writing, editing, and producing literature and scripts; directing video productions and photo shoots; hiring vendors; and billing completed projects.