Cindy Paradiso Email & Phone Number

Grand Rapids, Mi, Us

Develop and execute strategic HubSpot implementations tailored to client needs, focusing on optimizing business processes. By assessing systems, goals and workflows, I design customized solutions that leverage HubSpot’s tools and clients’ existing tech stack to streamline operations, improve efficiency, and drive business success.

Grand Rapids, Michigan

Managed digital marketing strategies and implemented CRM systems, improving pipeline visibility and campaign success rates. Enhanced clients’ marketing and sales processes through workflow automation, increasing overall operational efficiency, incorporating the HubSpot flywheel model, methodology and tools, or channel marketing PRM tools (MindMatrix or Zinfi). Overall account management between clients and the ManoByte team. Inbound sales and marketing tactics include CRM and pipeline development, website development/redesign and optimization, digital campaign development, email marketing, content marketing, social media marketing, and data analytics. HubSpot Certified and HubSpot Onboarding Specialist.

Provided freelance services in marketing, program development, project management and general administration. Examples of projects/clients listed below:Wellness Program Development & Management – The SOURCEDesigned and launched a pilot employee wellness program for 10 companies (1500 participants) that achieved 251% average ROI; developed program policies/procedures and database management tool; overall program management, including marketing initiatives, employee presentations, wellness challenges, and data management.Employee Referral Program Development – National Heritage AcademiesCreated and implemented an employee referral program, including development of a comprehensive marketing communication plan and integration of a web-based referral system with existing talent management tracking system; resulted in the acquisition of 22 employees in the first three months of implementation; wrote and created email marketing newsletters.Market Analysis & Development of Sales Manual – Steelcase, Inc.Developed Seating Sales Reference Manual as a sales tool for Steelcase retailers; analyzed online retail furniture market to identify potential growth opportunities.

Spearheaded process improvements across business systems and marketing, significantly increasing operational efficiency. Led strategic planning efforts that aligned company operations with growth objectives, streamlining internal operations.

Developed marketing initiatives, increasing brand awareness and implementing distribution strategies for channel marketing.

Caledonia, Michigan

Managed product lifecycle and global growth strategies, enhancing product performance through data analysis and strategic planning.

Directed marketing initiatives for start-up manufacturing and repackaging businesses (owned by previous Aqua Clear executives), overseeing new product development, packaging, and brand positioning. Led the creation and design of the company website, advertising and marketing materials, and coordinated trade show activities. Developed and maintained a comprehensive database for products and materials to support streamlined operations and inventory management.

Drove marketing efforts for the launch of a new retail franchise business (owned by previous Aqua Clear executive), coordinating media advertising schedules, direct mail outreach, and promotional campaigns. Led the development of branded marketing materials to build brand awareness and support the company's growth objectives.

Promoted to a senior management role within 2 1/2 years due to demonstrated leadership and strategic impact. Shaped sales and marketing strategies, collaborating across departments to drive cohesive initiatives. Oversaw the development and execution of marketing programs by managing internal teams and external partners. Retained as a key member of the transition team for 3 months post-acquisition by BioLab.

Advanced from the CEO’s Executive Assistant to Projects Coordinator, taking on increased marketing responsibilities. Led the creation of corporate communication materials, including sales collateral, web content, and product packaging. Administered the co-op advertising program; managed MLB sponsorship with the Arizona Diamondbacks, and coordinated company participation in trade shows.