Cindy Parra Email & Phone Number

Miami, Florida, US

Miami, Florida, US

• Lead the firm’s migration to Litify (Salesforce).
• Conducted in-depth analysis of different departments to identify opportunities for improvement.
• Developed growth Marketing strategies that aligned with the company's objectives and goals.
• Collaborated with cross-functional teams to implement solutions and monitor progress.
• Implement and train employees in the use of various Office, Google, and Cloud tools to improve efficiency and reduce redundancies.
• Contribute to capital growth by gathering, analyzing raw data, and building reports, visualizations, and dashboards for multiple attorneys and department leaders to make data-driven decisions.

• Lead the planning site selection and acquisition of 10 projects (1.5 million) resulting in an 36% return on investment.
• Oversee the completion of 10 multifamily projects in 12 months.
• Effectively negotiated with subcontractors to maximize budget and margin efficiency.
• Build strong relations with the public sector entities, workforce, and other investors to facilitate new investment opportunities.

Monfalcone, Friuli-Venezia Giulia, IT

• 360 Marketing strategy management.
• Brand awareness and online traffic increased by110% and 225% respectively in 2019, restructuring the marketing budget strategies.
• Plan, coordinate and manage 7 boat shows in Florida.
• Lead market research to understand the American market which generated 35% sales growth in 2019 with its discoveries.
• Work hand in hand with the factory in product development, in order to adjust their portfolio to align with the American market.
• Represent the company in high end events, charities, and other private luxury events to promote the brand, find new alliances, and generatecross marketing campaigns.

• Conduct market research and analyze consumer reports to targetprospective location projects, which effectively maximized capital investments and the value of marketing campaigns.
• Organize promotional events, traditional or digital campaigns and oversee their success.
• Support executives in organizing various projects (IT, VR, CRM)
• Employ marketing analytics techniques to gather and interpret important data and generate new leads. Conversion rate increased 35%.

Detroit, Michigan, US

• Lead the Aftersales Marketing Department to achieve sales goals and KPI's.
• Lead the forecasting and budget for the department - P&L's
• Manage the Aftersales advertisement and communications strategies (Digital, ATL, BTL, PR, CRM, BI); integrating agencies, dealers, and other stakeholders.
• Lead the transition of all dealerships nationwide to the new Personalized Service Experience, including a new contact center, Salesforce, and academy for employees, which led to the increase in customer satisfaction.
• Lead the transparency campaign bringing the CSI up 11 points in 1 year, and dealers traffic increased 45% after the regular warranty period.
• Retention index went up 5%, which translated in 1 million extra sales (3% gross sales).

Detroit, Michigan, US

• Entered the Global Career Development Program.
• Balance Scorecard management of Andean Aftersales Department.
• Prepare and manage dealer's statements and communication.
• Coordinate Andean meetings and internal events.
• Coordinate accounts payable.
• Provide administrative and business support to the vice-president and other executive members, maintain their calendar, plan, schedule meetings, teleconferences, and travels.

Detroit, Michigan, US

Balance Scorecard management, customer satisfaction index (CSI) management, Service parts inventory management. Launching, tracking and closing service campaigns. Dealer assistance and executive presentations for meetings.

Bogotá D.C., Bogotá, CO

Find new companies to participate in the program, review consulting reports of all areas, and make executive presentations. Support market research for the underwear enterprise network.

Master Of Business Administration - Mba

Digital Marketing Certificate, Marketing

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services