I have a passion for all aspects of product development, marketing, communication and branding.I thrive on collaboration and I believe in doing what needs to get done in order to reach the finish line. I am a builder of relationships, a communicator and collaborator with an eye on deadlines, gaps and goals. I am key contributor to defining and driving branding and product awareness.I do this by developing strong working relationships with colleagues, sales teams, influencers and suppliers – relationships I maintain to this day. Marketing and Product Development: Create new product ideas, analyse and assess viability, map out product design timeline, launch new products to market and evaluate sales cycleCoordinate new product launches and ensure deadlines are met, create factory production guidelines, communicate with factories and distributors regarding production details Provides artistic directionBranding and Marketing Materials: Create/oversee marketing and promotional materials, including coordinating multiple language translations of all materials and working with Quality Assurance and Quality Control teams to ensure that all materials are in compliance with distribution countries (60+ countries)Create and ensure compliance of branding guidelinesWebsite maintenance (editorial copy as well as database input and image management)Collaborate with animation studio to create videos for online and trade shows, coordinate, oversee photo shootsMarketing Communications and Sales: Prepare and budget for yearly marketing plans to ensure strong marketing ROIsCollaborate with public relations firm, monitor their progress and initiatives/provide feedbackWork with publishers and editors to book print/web ads ensuring that final ads are in the correct format and on time Act as the company representative at trade showsContinuously find opportunities to increase brand/product exposure within a reasonable budget
Listed skills include Marketing, Product Development, Management, Advertising, and 42 others.