Cindy Purpura-Hofstetter Email & Phone Number

Sarasota/Bradenton, Florida

Responsible for business development and sales growth for Sarasota/Bradenton area (Marriott and Hilton) hotels, with a focus on the Medical/Healthcare and Legal industries, in addition to the SMERF markets. Recipient of company’s 2021 Sales Hunting Trip Award, which consisted of prospecting new business, securing new contracts and generating incremental revenue Recipient of Sales Warrior Award in Q2 & Q3, 2019 for Outstanding Sales PerformanceAppointed to the Medical Market Advisory Committee for Buffalo Lodging AssociatesMember of the Manatee County Healthcare Committee

Tampa/St. Petersburg, Florida Area

As an Independent Contractor, I assisted HSI with project initiatives for multiple hotel chains (such as Hilton, Marriott, IHG) in the following areas:• Ensure an ongoing prospecting effort, producing qualified leads for sales team• Update past account files and generate new business• Kick off a new promotion• Maintain a strong sales effort during times of turnover to minimize costly down time• Ensure that important lead sources are not overlooked due to lack of available manpower• Help kick-start the sales effort during pre-opening• Announce new reservation or brand changes

Led team of 21 people, comprised of: Inside Sales & Service Representatives, Sales Development Specialists, Quote Specialists, and facility Receptionist. Promoted 13 individuals during my tenure. Grew New Instrument Calibrations 35% in last two years, yielding $4.9 million in incremental revenueDeveloped and implemented Calibration Lead Program which yielded the company approximately $1 million in incremental revenue, from over 1250 qualified leads.Launched sales incentive for the new Rental Program, which delivered 135% of forecasted sales in the first six monthsArmed Marketing Department and senior leadership with customer key learnings and insights for enhanced targeting and strategizing

Manager, Sale Force Effectiveness -North America Vision CareFacilitated and led development of quarterly sales POA meetings/goals; developed materials to communicate these initiativesServed as primary interface between Commercial Team, Sales and Sales Operations, Training, and MarketingIdentified critical training needsDeveloped training materials and training events to instill new proficiencies (Professional Selling Skills (PSS))

Led the recruiting, training, and development of recent college graduates brought in a part of the Sales Associate Program Developed/wrote Sales Training Manual as well as account presentation materials for Sales Associate programDeveloped and implemented Internal Sales New Hire training calendarCoached and developed 30 Sales Associates in the program to date while maintaining a personal client base

Led team of six Sales & Catering Managers and one Sales Assistant.Responsible for all sales and marketing efforts of this 362 room, upscale, downtown property. Additionally responsible for catering efforts of 14 function rooms, 3 of which made up the Grand Ballroom accommodating up to 1000 people.** Executive Committee Member

Held progressive management positions, including Operations Manager, Assistant General Manager, Bench Manager, and General Manager. Certified Trainer in Guest Service and Sales & Marketing.Opened 3 hotels, in 3 different cities/states: ~Courtyard by Marriott, Rochester, NY - Front Office Manager ~Courtyard by Marriott, Fishkill, NY - Dual Operations Manager (also responsible for Syracuse CY) ~Fairfield Inn & Suites, Dulles, VA - General Manager