Cindy R. Email & Phone Number

Santa Clara, California, Us

Menlo Park, Ca, Us

Part of the team designing the next gen internal sales platform. Passionate about Enterprise UX and focused on empathetic and functional approach to Product Design.Strong focus on execution of business goals by collaborating with product managers and engineers to deliver final product that track billions in revenue. Support and coordination of design operations such as workshops, crits, roadmap alignment and prioritization.

Madrid, Madrid, Es

- Problem solver and strategic thinker in the payment space with a global design team across the U.S., Spain, U.K., and Brazil- Lead the product design process in my innovation pod to find solutions focused on the Hispanic niche in the U.S by understanding different user-flows and summarized learnings with business and engineering to drive product decisions- Designed and prototyped across multiple iterations delivering design concepts for new products that targeted new revenue streams (potential target of$1.3B in the next 3-5 years)

Boadilla Del Monte, Madrid, Es

- One of the designers in the Innovation & New Ventures area where I quickly validated and iterated customer-centric solutions using a various array of techniques including: Design Thinking, Design Sprints, Lean Startup, Usability Testing.- Effectively cross collaborated with teams in Mexico, Spain, Brazil, and the UK to align best practices of product design whilst providing design feedback and guidance via wireframes, mock-ups, and prototypes.- Supported launch of a V2 POC solution for the Mexico region by leading design on the new release and aligning with business stakeholders on goals for pilot launch, resulting in increased transactions during 90-day pilot.

Southlake, Texas, Us

Focused on new patterns, integrating them with the corporate design system. Worked with stakeholders to define the product strategy, roadmap, and user testing best practices.Provided coaching and support as one of the Sr. members of a 12 design team

Southlake, Texas, Us

As a User Experience and Interface Designer, I worked with various stakeholders to define the product strategy and provided prototypes for validation that helped defined the roadmap for development.- Developed personas for the product- Created prototypes for quarterly roadmap validation- Collaborated with development for implementation providing guidance and best practices- Aligned products with the quality standards of our Design System

Plano, Tx, Us

As a design contractor for the Airline Solutions business unit, I contributed with different stakeholders to drive a re-design initiative for a legacy integrated solution. - Created guidelines for Java FX and Java Swing interfaces- Helped with a transition to HTML / CSS design system for enhanced web experiences- Contributed with business to define product strategy

- Contributed to new and improved experience of the app for the Latin American market- Content writing for various versions of guides for different user features- Analyze data from customer sentiment in order to provide new and improved experiences for the app

Houston, Texas, Us

• Developed and launched an employee engagement strategy during November resulting in substantially greater awareness and a more than 500 interactions within a month • Directed a series of interviews with HP female quality professionals highlighting women in quality and launched in internal website of the organization• Analyzed and interpreted information from conversations on the One HP page to continue increasing awareness and engagement to the community

Us

• Managed social media brand identity. Evaluated social and as a result, redesigned the company’s Facebook, Twitter, LinkedIn and YouTube profiles, resulting in a 30% user increase• Organized internal events for credit union members such as seminars and discussion panels. Coordinated with vendors, staff and partners to ensure the various events success.• Analyzed customer advocacy survey and presented results to heads of various departments.

Worked on different projects as a consultant and contractor in the field of audiovisual production and design.-Creation of flyers, banners, business cards and other graphic elements.-Editing video for business presentations and for use on web-related platforms (YouTube and website)

Specialization, Human Computer Interaction

Master Of Science (M.S.), New Media & Design

Bachelor Of Arts (B.A.), Audiovisual Communication/Media Studies