Cindy Randazzo

Cindy Randazzo Email and Phone Number

Retired Chief Strategy Officer
Cindy Randazzo's Location
Lafayette, Louisiana, United States, United States
Cindy Randazzo's Contact Details
About Cindy Randazzo

Accomplished Marketing Executive – combining business intelligence, marketing savvy, technology aptitude and collaborative skills – to lead successful domestic and international marketing. Proven marketer focused on value creation: increased brand loyalty, enhanced customer experience and improved employee engagement. Persuasive communicator. Passion for intelligence-driven marketing.AREAS OF EXPERTISE • Marketing Strategy • CRM• Loyalty • Branding•

Cindy Randazzo's Current Company Details

Retired Chief Strategy Officer
Cindy Randazzo Work Experience Details
  • Sourcelink
    Retired Chief Strategy Officer
    Sourcelink Feb 2014 - Feb 2021
    I develop and lead strategic marketing engagements reflective of the convergence of marketing and IT/technology. I emphasize the imperative to recognize the expanded role of technology to enable a single version of th e customer truth (composed of both traditional and big data); coordinated, branded messaging and offers in real time interactions; and access to customer data in a cross-functional environment. Additionally, I advocate putting the customer at the center of the marketing strategy being developed. Therefore, a foundational component of my consulting engagements is the mapping of the customer journey. This exercise illuminates successful, seamless dialogues and the conversation gaps. I then facilitate additional client cross-functional sessions on available and desired customer data, marketing technologies, customer engagement, and marketing accountability. Ultimately, my focus continues to be to help clients more effectively develop and implement marketing strategies in support of business growth objectives.
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  • Sourcelink
    Vice President, Strategy & Insight
    Sourcelink Feb 2013 - Feb 2014
    Greater Chicago Area
    Leveraging my previous consulting experiences (database marketing and executive engagement), I began conceiving, selling and leading strategic marketing engagements. I have moderated tightly focused engagements to multi-year roadmaps. What is common to the breadth of my engagements is my emphasis on the customer and the absolute requirement of relevancy and consistency in this age of the customer. I have led the development of strategies for trigger marketing, customer engagement and loyalty. Additionally, I collaborate with analysts to develop performance metrics and reporting (individual campaigns, total marketing spend and marketing accountability) to stakeholders from the C-suite to the field.
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  • Sourcelink
    Vice President, Strategic Client Relationships
    Sourcelink Jan 2010 - Feb 2013
    Greater Chicago Area
    After many years of corporate marketing, I yearned for direct client engagement. I focused my own experiences of leading marketing to assist our clients in monetizing their marketing database into a corporate asset. I provided business and marketing strategy to our clients in support of improved realized Return on Marketing Investment. Within SourceLink, I became a client advocate to insure a scalable and adaptable marketing database architecture to meet the evolving needs of my clients. I promoted the principle that marketing databases are not simply charged to provide customer intelligence for effective marketing, but also the basis of business intelligence in support of market expansion, product development and cross-channel customer/prospect engagement.
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  • Sourcelink
    Vice President, Marketing
    Sourcelink Jan 2006 - Dec 2009
    Greater Chicago Area
    SourceLink was formed through the acquisition of several direct marketing entities. I conceived and executed an enterprise branding strategy with emphasis on alignment of sales and marketing. My responsibilities included branding, marketing, product development strategy, vertical market strategies, and lead generation.
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  • Groupq
    Principal
    Groupq Jan 2003 - Dec 2005
    Greater Chicago Area
    At GroupQ, I led the Executive CentricSM practice focused on creating, planning and implementing executive engagement strategies in support of a client organization's growth strategies. I provided consultative services including targeting criteria and audience analysis; messaging and market positioning; reach and interest tactics (direct mail, emarketing, partner marketing, thought leadership); hosted and sponsored events (event branding, content and speaker strategy, location criteria, funding strategy, communications); and sales support centers of excellence.
  • Acxiom
    Vice President, Marketing
    Acxiom Feb 1996 - Oct 2003
    Greater Chicago Area
    My career with Acxiom began with leading the six-months post-merger transition marketing plan. I then turned my attention to conceiving and leading a multi-faceted CRM strategy to elevate Acxiom's client relationships from mid-level to executive relationships and to increase the number and value of contracted relationships. A core component of the CRM strategy was a global rebranding initiative including advertising, direct marketing, early adopter digital marketing, hosted executive level events, and sales support centers of excellence. Another critical component of the CRM strategy was alignment of marketing and sales to elevate both the acquisition and servicing of client engagements to that of a consultative, trusted partner. The final core component of the CRM strategy was product development, including the creation of Acxiom's CRM solution. Of note during my tenure at Acxiom is my career expansion to managing global marketing teams on three continents and significantly increased participation in cross-functional teams focused on key business growth objectives.
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  • May & Speh
    Vice President, Marketing
    May & Speh Feb 1996 - May 1998
    Greater Chicago Area
    When I joined May & Speh, my charge was to elevate their respect Midwest brand to a national brand. I conceived and executed a national branding strategy and plan to successfully position an IPO, improve market share, launch new products and increase shareholder value. My responsibilities included marketing, advertising, public relations, analyst relations and lead generation. In only two years and four months, we grew revenues by 43%, successfully launched two new products and integrated two acquisitions. The culmination of this rapid growth and market positioning was a merger with Acxiom.
  • Harte-Hanks Direct Marketing
    Director Of Marketing
    Harte-Hanks Direct Marketing 1989 - Jan 1996
    Cincinnati, Ohio Area
    My career at Harte-Hanks began in a unique Sales position to test selling strategies of the Company's first integrated solution, including identifying the target audiences, pricing and value proposition. Based on my primary research insights, I was promoted to Director of Product Development. I proceeded to assess Harte-Hanks assets across 6 lines of business to create a variety of integrated direct marketing services. For each service, I developed a training program for sales. More importantly I became an integral member of new business pursuit for integrated direct marketing services. We successfully elevated sales from project work to profitable multimillion dollar contracts.My marketing savvy, presentation skills and in-depth understanding of integrated services resulted in my transitioning to a strategic marketing consultant to clients and prospects. Given Harte-Hanks' market strength in marketing databases and its proprietary campaign management system, my consultancy focus became the development of short- and long-term database marketing strategies for clients. Short-term strategies focused on data capture to fuel building a database for the client, while long-term strategies focused on monetizing the database, including frequency and loyalty marketing programs. My consultative sales efforts generated substantial profitable new business revenue.Given my combined marketing and sales strengths, I assumed the additional responsibility of corporate marketing for Harte-Hanks. I collaborated with senior leadership to develop the annual national sales and marketing plan with an emphasis on actionable and measurable objectives. An integral component of the plan was a lead generation program instrumental in generating 8-digit profitable new business revenue.
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  • The Disney Channel Of The Walt Disney Company
    Area Marketing Manager
    The Disney Channel Of The Walt Disney Company 1986 - 1989
    Dallas/Fort Worth Area
    During my tenure at the Disney Channel, the Channel was a premium channel. At this time the cable industry model for premium channels was prepackaged premium channels with HBO as the anchor of the most desirable packages. Due to Disney's late arrival to premium channels, it was relegated to the expensive four- and five-premium channel packages. With Channel subscriptions declining, it was imperative to be inventive. I secured the agreement of two cable operators to test my repositioning strategy for the Channel, which addressed the pricing barrier with a more family oriented single pay price and a two-pay package consisting of HBO and the Disney Channel. Further, I worked with the cable operators to eliminate the need for an additional box to subscribe to the Channel by employing a more subscriber friendly signal security technology. The two markets test of my repositioning strategy proved effective to increase and sustain Channel subscriptions by as much as 100%. My repositioning strategy was one of three adopted nationally and recognized as Disney's Excellence in Marketing.In addition, I supervised a team responsible for nearly $10M in annual subscriptions. We sold nationally sponsored subscription campaigns to cable operators and provided cable employee training and sales incentives. Our team was the top Channel team nationally in campaign participation and resulting increased Channel subscriptions.
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Cindy Randazzo Skills

Integrated Marketing Direct Marketing Lead Generation Database Marketing Crm Marketing Strategy Digital Marketing Strategy Product Marketing Analytics Multi Channel Marketing Marketing Direct Mail Email Marketing Interactive Marketing Customer Acquisition Market Planning Strategic Partnerships Marketing Communications Project Management Strategic Planning Campaign Management Advertising B2b Segmentation Leadership B2b Marketing Account Management Relationship Marketing Sem E Commerce Product Development Online Advertising Online Marketing Public Relations Salesforce.com Brand Development Social Media Marketing Mobile Marketing Digital Strategy Marketing Automation Product Launch Marketing Management Sales Pricing Event Management Business Intelligence Marketing Research Corporate Communications Customer Insight

Frequently Asked Questions about Cindy Randazzo

What is Cindy Randazzo's role at the current company?

Cindy Randazzo's current role is Retired Chief Strategy Officer.

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What is Cindy Randazzo's direct phone number?

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What are some of Cindy Randazzo's interests?

Cindy Randazzo has interest in Animal Welfare, Environment, Arts And Culture.

What skills is Cindy Randazzo known for?

Cindy Randazzo has skills like Integrated Marketing, Direct Marketing, Lead Generation, Database Marketing, Crm, Marketing Strategy, Digital Marketing, Strategy, Product Marketing, Analytics, Multi Channel Marketing, Marketing.

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