Cindy Austin work email
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Passionate about business operations and growth, I bring over a decade of experience in driving marketing and strategy across various consumer goods industries, with a speciality in e-commerce. I’m adaptive, entrepreneurial, and have worn many hats during my career. I’m a strong believer in data-driven channel expansion and A/B testing to drive customer acquisition and retention.Business Operations | E-Commerce | Shopify | Digital Marketing Strategy & Execution | Marketing Funnels | Facebook Ads | Google Ads Strategy | Email Marketing | Growth & Performance Marketing | Budgeting & ROI | Social Media Marketing | Project Management | Consumer Product Distribution | Amazon Seller Central | User Acquisition & Retention
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Vp Of MarketingNira By Dermal Photonics Corp. Mar 2022 - PresentDanvers, Massachusetts, Us -
FounderUpstart Marketing Apr 2018 - Mar 2022Boston, Ma, UsUpstart Marketing is a performance based marketing consultancy with client-first values.• Provide clients with increased brand exposure through driving targeted online traffic to their websites using Facebook/Instagram and LinkedIn Ads, increasing sales and retention• Attained new customers, educated existing customers, and retargeted any lost opportunities using various funnel strategies for clients• Implemented successful Amazon advertising campaigns for clients• Audited and optimized client websites and email drip campaigns to increase conversions -
Co-Founder & CooRevela Feb 2021 - Jan 2022Cambridge, Ma, UsRevela was founded on the belief that new and truly effective ingredients are out there - you just have to know where to look. With biotech innovation and brand new ingredients, we are bringing beauty & wellness into the 21st century. We are proud to provide you with products that give you real, targeted results. -
Director Of MarketingNira By Dermal Photonics Corp. Oct 2019 - Mar 2021Danvers, Massachusetts, UsNIRA is a beauty and wellness company committed to bringing professional devices to the home market by using the latest science to create proven, effective skincare and health products.• Built and managed strategies, timelines, and budgets starting at ground zero for all direct marketing channels, including but not limited to paid advertising, email, social media, and affiliates• Increased direct online sales by 457% with paid advertising consisting of ~60% of revenues in one year• Built a lean, effective marketing team to support all sales and marketing activities• Performed market research and analysis to create foundation for marketing plans, product positioning, and messaging. Utilized consumer-driven insights and analytics to drive growth marketing decisions• Took over responsibility from the President in managing, negotiating, and expanding both distribution and home shopping channels for all geographies• Acquired certification as QVC USA Guest Host to represent the brand on live television
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Marketing AdvisorRageon! Feb 2019 - Jan 2021Cleveland, Ohio, Us -
Director Of Digital MarketingRageon! May 2017 - Feb 2019Cleveland, Ohio, UsRageOn offers a variety of software and services to help launch artists, expand the reach of brands, diversify eCommerce catalogs and monetize the rights of IP owners.• Developed overall brand strategy while overseeing all aspects of digital marketing including paid advertising, social, email, marketplace, SEM, and mobile.• Helped increase revenue by 10x throughout tenure and grew users from 0 to 730k+ with CPI’s as low as $0.10• Overhauled Facebook campaign structure and introduced new ad types to increase revenue by 4x - managing and running all accounts for 2 years• Implemented a product feed that enabled a 400% increase in Google Shopping performance• Vetted and managed outsourced vendors including marketing agencies delivering SEM, SEO, affiliate, display ads, and PR services• Established RageOn as a seller on Amazon and implemented successful advertising campaigns
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Executive Assistant And Interim Director Of Digital MarketingRageon! Dec 2014 - May 2017Cleveland, Ohio, Us• Led day-to-day marketing and overall business operations in close collaboration with CEO• Improved systems and processes including operations, staff training, and marketing strategy and branding• Recruited, managed, and led multi-disciplinary team
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Fulfillment ManagerRageon! May 2014 - Dec 2014Cleveland, Ohio, Us• Managed Inventory and customer order control• Coordinated purchase orders with international manufacturers
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Marketing InternRageon! May 2013 - May 2014Cleveland, Ohio, Us• Developed social media strategies to support branding• Built and grew the RageOn Sponsored Brand Reps program – now rebranded as the RageOn Affiliate Program
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Director Of MarketingProvia Laboratories Feb 2019 - Jul 2019Littleton, Ma, UsProvia Labs is a stem cell company with expertise in the collection, transport, cGMP processing / manufacturing, testing, cryopreservation, and distribution of stem cells for personalized use.• Reported directly to CEO; Built and executed a full funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips• Decreased the average cost per lead by 26%, with less spend and an increased number of qualified sales leads that converted to opportunities at a higher rate• Increased email open and click rates by ~200%• Recruited and collaborated with a contractor to begin development of a new website for Store-A-Tooth using Wordpress with a focus on SEO, landing pages, Salesforce/Pardot integrations, and adding the company’s first e-commerce aspect via WooCommerce• Set up integrations between Facebook, Salesforce, and Pardot using Zapier to automate actions -
Director Of MarketingStore-A-Tooth Feb 2019 - Jul 2019Littleton, Ma, UsStore-A-Tooth provides parents with the ability to preserve stem cells from their children's teeth for future use in personalized medicine. Similar to cord blood stem cell banks like Viacord (acquired by PerkinElmer for $300M) and Cord Blood Registry (acquired by AMAG for $700M), but for stem cells found in teeth (MSC's).• Reported directly to CEO; Built and executed a full funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips• Decreased the average cost per lead by 26%, with less spend and an increased number of qualified sales leads that converted to opportunities at a higher rate• Increased email open and click rates by ~200%• Recruited and collaborated with a contractor to begin development of a new website for Store-A-Tooth using Wordpress with a focus on SEO, landing pages, Salesforce/Pardot integrations, and adding the company’s first e-commerce aspect via WooCommerce• Set up integrations between Facebook, Salesforce, and Pardot using Zapier to automate actions -
InternJohn Hancock Financial Services Jun 2010 - Aug 2010Boston, Ma, Us -
InternJohn Hancock Financial Services Jun 2009 - Aug 2009Boston, Ma, Us
Cindy Austin Skills
Cindy Austin Education Details
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Boston UniversityGeneral -
Thayer AcademyHigh School
Frequently Asked Questions about Cindy Austin
What company does Cindy Austin work for?
Cindy Austin works for Nira By Dermal Photonics Corp.
What is Cindy Austin's role at the current company?
Cindy Austin's current role is VP of Marketing at NIRA.
What is Cindy Austin's email address?
Cindy Austin's email address is ci****@****eon.com
What is Cindy Austin's direct phone number?
Cindy Austin's direct phone number is +170790*****
What schools did Cindy Austin attend?
Cindy Austin attended Boston University, Thayer Academy.
What are some of Cindy Austin's interests?
Cindy Austin has interest in Start Ups, Management, Children, Economic Empowerment, Civil Rights And Social Action, Snowboarding, Education, Dancing, Environment, New Technologies.
What skills is Cindy Austin known for?
Cindy Austin has skills like Marketing, Management, Social Media, Social Media Marketing, Microsoft Office, Marketing Strategy, Facebook Marketing, Entrepreneurship, Customer Service, Leadership, Microsoft Excel, Time Management.
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