Cindy Roseland Email & Phone Number

As Senior Vice President of Loyalty & CRM at Phaedon (formally ICF Next), I lead loyalty and customer marketing accounts, to help clients solve their biggest problems. Our team of loyalty experts help companies and brands connect with their customers — cultivating loyalty and unleashing advocacy. Our approach is to uncover the subtle insights while striking the right mix of science + art to amplify impact.• WE BRING YOU CLOSER TO YOUR CUSTOMERSAt Phaedon, we tailor our solutions and services to client needs and deliver core capabilities around strategy, technology, creative, analytics, and marketing operations to our clients.• WE CREATE MEANINGFUL INTERACTIONSI believe in the power of loyalty. With a passion for designing innovative strategies that create meaningful customer interactions, I lead CRM, loyalty, and customer experience initiatives. For more than 25 years I have worked to better connect brands and customers with award-winning technology, creativity, and strategy that has made us a leader in loyalty.• LOYALTY IS SCIENCE + ARTConnecting customers to brands and cultivating loyalty, guided by the vision that the next frontier is more interesting than the last. My passion is to place the customer at the forefront of design and execution, activating the insights that deliver value to the customer and cultivate their loyalty.• LEADERSHIP THAT EMPOWERS PEOPLEI love the pursuit of making something better, innate drive for results and working to achieve a goal. I love working with people, leading teams, managing a P&L, blending accountability with empowerment.• FUN FACTS ABOUT MEI knew I wanted to work in loyalty marketing at the age of 14, after hearing Curt Carlson, a pioneer in loyalty marketing, speak at my school. I drove to Carlson Marketing 13 days after graduating high school and handed in my application and was hired on the spot. And I never looked back.

Listed skills include Database Marketing, Direct Marketing, Loyalty Programs, Loyalty Marketing, and 32 others.