Cindy Tran Email & Phone Number

San Jose, Ca, Us

Muchmade is a startup, work-in-progress digital platform that aims to empower local businesses to turn the potential losses from surplus foods into profits while offering consumers discounted options tailored to their budget, dietary restrictions, and preferences.Develop compelling digital marketing assets and business content to increase brand awareness, seller and customer acquisition, and retention.Conduct in-depth market research to identify food industry trends, customer needs, and competitive landscape. Use insights to inform marketing strategies and product development.Collaborate with design, development, and sales teams on a weekly basis to ensure marketing efforts are aligned with product features and business objectives.

San Jose, California, United States

Work collaboratively with the marketing communications team at SJSU College of Professional and Global Education (now the University Marketing and Communications (UMC) team as of 9/2024) to produce, edit, and strategically distribute compelling graphics and videos in alignment with the college’s marketing objectives.Spearhead the design and editing of marketing materials, tailored for both print and digital platforms, effectively promoting the college’s informational events, as well as international and graduate programs.Skillfully navigate the dynamic landscape of multiple concurrent graphic and video projects, demonstrating adaptability in response to changing priorities and evolving event logistics.

San Jose, California, United States

Ideate and formulate a marketing plan, strategizing tactics on how to shape the program and carry out initiatives capturing at least 250 student leads, 20 clubs, and 5 professors interested in learning more about Adobe.Plan and execute 4+ Adobe workshops teaching students how to best utilize Adobe applications. Assist with on-campus tabling to distribute swag and highlight resources from Adobe.Promote Adobe through content creation and advertising through personal social media channels, driving students’ awareness and interest, leading to increased activations of free Adobe Creative Cloud at SJSU and grow brand awareness.

San Jose, California, United States

Develop over 100 pieces of engaging social media content (23+ reels) and execute over 35 in-person events to provide a worthwhile member experience to improve retention, satisfaction, and a sense of community. Grew the team's Instagram following by 242% within two years. Raised over $1,500 for the team of 50-60 active SJSU student paddlers through on- and off-campus fundraisers and helped secure a $3,000 team sponsorship.

San Jose, California, United States

Spearheaded the creation and delivery of compelling social assets for a portfolio exceeding a dozen renowned cosmetic brands and agencies. Notable collaborations include Caudalie, Then I Met You, ZitSticka, and Allies of Skin, where I played a pivotal role in crafting engaging content to effectively showcase and promote their products across Instagram.Started out as a passion project, successfully built and nurtured a vibrant community, amassing 1.4k Instagram followers. Achieved through a strategic approach involving meticulous identification, analysis, and integration of relevant trends and hashtags.Conceptualized and implemented a diverse range of content formats, including in-feed static and carousel posts, reels, and stories. This encompassed a sophisticated approach to social listening, ensuring that content was not only visually appealing but also aligned with prevailing trends. Moreover, genuine brand interactions were prioritized, contributing to an authentic and engaging social presence.

San Jose, California, United States

Developed impactful digital and social media content to increase event awareness and participation for two clients—Milagro Marketing for Dia San Jose, and the College of Humanities and Arts (H&A) at SJSU.Engaged in dynamic collaboration with a diverse team, including account leads, photographers, videographers, graphic designers, and copywriters. Worked synergistically to promote clients' events, ensuring a comprehensive approach to reaching and resonating with the target audience.Played a pivotal role in executing multifaceted promotional strategies, emphasizing effective communication and coordination across various roles. Contributed to the success of client events through a holistic and integrated approach to marketing and engagement.

Identified, evaluated, and gathered crucial information on prospective video content creators, strategically matching them with Thematic's vision. Developed and executed targeted outreach to convert creators into valuable paid customers to drive platform growth.Conducted thorough research to assess and compile essential information on music artists compatible with the platform's objectives to enrich their musical content landscape.Synthesized a comprehensive presentation summarizing pertinent business development trends and opportunities for Thematic.

San Jose, California, United States

Collaborated within a dynamic team of five under the guidance of a professor and manager, consistently producing engaging social media content for SJSU's College of Humanities and Arts to elevate student engagement.Successfully contributed to the creation and publication of two collegiate newsletters, showcasing our commitment to effective communication within the academic community.Played a vital role in enhancing the digital presence of SJSU's College of Humanities and Arts, contributing to increased online visibility and connectivity through strategic social media initiatives.

Santa Clara, California, United States

Orchestrated the curation of diverse company blogs focused on recruiters, hiring managers, interns, and Employee Resource Groups (ERGs), showcasing a comprehensive understanding of various organizational facets.Spearheaded the revitalization of Veritas's LinkedIn Life and Glassdoor Benefits pages, strategically enhancing the company's online presence and employer branding.Collaborated seamlessly across departments, engaging with employment brand, university relations, marketing, and talent acquisition teams to ensure a cohesive and impactful approach to content creation and online representation.

Remote

Formerly known as Special X, autonomously performed feature competitive analyses on 30 potential competitor companies and applications to inform strategic product development decisions.Translated conceptual ideas into user flows, wireframes, and mockups to achieve seamless, intuitive and user-centric interactions.Cooperated closely with a senior product designer, actively participating in the design and delivery of impactful user journeys and wireframes on Figma, gaining valuable mentorship and refining design skills.

Remote

Conducted in-depth research on graphic design trends and translated findings into compelling weekly individual and carousel posts tailored to resonate with BBU's target audience.Collaborated closely with the founder and a team of three interns on a weekly basis, contributing to brainstorming sessions focused on content creation and growth strategies. Emphasized highlighting female creatives and addressing relevant topics such as mental health and the creator economy.Fostered community engagement through various channels to effectively expand BBU's Instagram following by 17% from April to July 2021 (9,000 total).

San Jose, California, United States

Crafted visually engaging content for weekly email newsletters and various social platforms, including Instagram, LinkedIn, and Discord, enhancing the organizations' presence and communication.Organized weekly creative and community-building events for Digital Media Art students throughout Spring 2021, fostering a sense of connection and collaboration within the academic community.Contributed to the successful launch of the CADRE Mentorship pilot program by curating and producing a virtual art showcase on New Art City, showcasing the talent and creativity of emerging student artists.

Bachelor Of Science - Bs, Advertising

Activities and Societies: Educational Opportunity Program (EOP), CADRE Student Organization, CADRE Mentorship Program, UX/UI Association.

Education record

Activities and Societies: Asian Pacific Islander Association, Yearbook Club, Gender Spectrum Alliance, Interact Club, Basketball.