Cindy Russell

Cindy Russell Email and Phone Number

Senior Product Marketing Manager at Red Hat @ Red Hat
Cindy Russell's Location
Harvard, Massachusetts, United States, United States
Cindy Russell's Contact Details
About Cindy Russell

Senior Product Marketing Manager turning prospects into customers and advocates to ensure revenue growth. Deep experience in enterprise marketing, shaping, supporting and accelerating a buyer’s journey. • Define, position and guide product marketing strategy that blends customer, competitive and product knowledge. • Develop and execute integrated go-to-market programs that deliver on revenue objectives and build product success. • Broad programs expertise in data and analytic software including SaaS / cloud; hybrid private cloud; and databases / data warehousing and related open source development technologies.• Craft stories that resonate with customers and prospects across the buyer’s journey.• Create content for sales and partner teams to accelerate their success.• Strengths: Planning, pragmatic execution, critical thinking, adaptable, organized, analytical, team leadership, building a team’s sense of purpose, driving deadlines and strong metrics. On the technical side, a deep understanding of enterprise buyers for data, analytics, and open source technologies, as well as recent experience with line of business buyers.• SME in: Integrated campaign and product launch planning, content development, digital journeys, social media, and marketing to enterprise buyers. Skills & Expertise Portfolio Strategy, Planning & ExecutionIntegrated Marketing, Product Launch Enterprise & Solution MarketingStorytelling, Content DevelopmentProgram & Project ManagementKey Partner DevelopmentNew Market PenetrationDigital Marketing & CampaignsDatabase, Data Analytics, Big DataCloud, SaaS, Data Management Campaigns, Collateral, Sales ToolsDemand Generation, MessagingGTM Readiness, Branding Websites/Online Marketing Sales Training / Education

Cindy Russell's Current Company Details
Red Hat

Red Hat

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Senior Product Marketing Manager at Red Hat
Cindy Russell Work Experience Details
  • Red Hat
    Senior Product Marketing Manager
    Red Hat Jun 2019 - Present
    Raleigh, Nc, Us
    Present: Drive marketing and launches for Red Hat Ansible Automation platform's event-driven automation / self-healing solution, including full solution launch, developing partner GTM marketing motions, and adoption of event-driven automation.Previous: Drive marketing planning and launches for SaaS IT management analytics solution to deliver a series of KPIs around adoption and Red Hat Enterprise Linux subscription uptake, achieving dramatic adoption growth. Work with with multiple marketing roles and product management to deliver ongoing awareness and adoption programs across enterprise accounts. Develop and enhance digital journey for faster adoption.
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  • Ibm
    Marketing Manager & Team Leader, Watson Commerce
    Ibm Nov 2017 - Jun 2019
    Armonk, New York, Ny, Us
    Driving strategy, planning, execution and KPIs for Watson Commerce in support of the pipeline, and revenue goals. Partner cross-functionally with multiple marketing, management, enablement and sales roles, industry teams, partner and analyst relations, and global campaign teams to deliver integrated programs. Lead the team to develop the buyer’s journey, define offers and determine go-to-market strategies, plans and programs that ultimately create customers who are brand advocates.
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  • Ibm Analytics
    Developer Relations
    Ibm Analytics Feb 2017 - Nov 2017
    Responsible for developer outreach strategy for database and data warehouse products. Work with marketing, product management, ISV relations and sales to deliver aspects of the program.
  • Ibm
    Marketing Manager, Data Warehouse, Ibm Analytics
    Ibm Jul 2014 - Feb 2017
    Armonk, New York, Ny, Us
    Managed the messaging, market planning and content for data warehousing products across hybrid deployments including SaaS, private cloud, software and integrated appliance and Hadoop. Worked with demand generation team to meet marketing contribution to revenue goals. Tactics for these launches and pipeline development included web and digital journey, nurture streams, webcasts and podcasts, videos and blogs, social media content, sales training and tools and more.
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  • Russell Marketing Services
    Principal Consultant, Ibm Information Management
    Russell Marketing Services Mar 1998 - Jul 2014
    Marketed data warehousing and data management solutions to technical practitioners to increase awareness of new product capabilities, foster competitive wins and develop client skills on IBM products. Delivered integrated marketing programs for data and analytic software including SaaS / cloud solutions, on-premises solutions and Docker-based private cloud solutions. Worked on product launches and other revenue-driving marketing for software development tooling and packaged and outsourcing IT services. Projects include product collateral copy writing, marketing program management and channels communications consulting.
  • Early Career
    Director, Channel Marketing Manager
    Early Career 1987 - 1998
    Principal Consultant, IBM Rational Software Development Tools, Russell MarketingDirector, Business Development & Channel Marketing, Future TenseBusiness Development & Channel Marketing Manager, Digital Equipment CorporationChannel Marketing Manager, Sun MicrosystemsDirect Marketing Manager, Legent CorporationMarketing Communications, Liant Software Corporation

Cindy Russell Skills

Multi Channel Marketing Marketing Communications Business Development Direct Marketing Start Ups Strategy Marketing Management Enterprise Software

Cindy Russell Education Details

  • Bentley University - Mccallum Graduate School Of Business
    Bentley University - Mccallum Graduate School Of Business
    Marketing Concentration
  • Framingham State University
    Framingham State University
    Bachelor Of Science - Bs

Frequently Asked Questions about Cindy Russell

What company does Cindy Russell work for?

Cindy Russell works for Red Hat

What is Cindy Russell's role at the current company?

Cindy Russell's current role is Senior Product Marketing Manager at Red Hat.

What is Cindy Russell's email address?

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What is Cindy Russell's direct phone number?

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What schools did Cindy Russell attend?

Cindy Russell attended Bentley University - Mccallum Graduate School Of Business, Framingham State University.

What skills is Cindy Russell known for?

Cindy Russell has skills like Multi Channel Marketing, Marketing Communications, Business Development, Direct Marketing, Start Ups, Strategy, Marketing Management, Enterprise Software.

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