Cindy Day Email & Phone Number

Menlo Park, Ca, Us

Digital media professional with extensive experience managing large brands, including Glamour.com, VanityFair.com, and the arts and business sections of The New York Times. I assist clients with product definition and execution, marketing, growth, social media acquisition, and technical platform strategy. Client projects have included: Growth hacking for ParentsTogether, program launch for Management Leadership for Tomorrow, social media marketing for NYC schools diversity initiative, and social media marketing for a whitneyawhite.com.

ParentsTogether is a national nonprofit that reaches a large membership of parents. Using innovative messaging and acquisition strategies, we support users with parenting advice and advocate for issues that matter to families * Launched one of the first large-scale Facebook Messenger bots with core startup team. * As product lead, supported founders in every aspect of the business, including monetization, strategy, technology, content development, audience, design, and hiring. * Implemented and managed all technology platforms: Chatfuel, Twilio and TextIt for SMS, Web sites, user databases, and email assets. * Led marketing efforts, including A/B testing value props, landing pages, ad creative, and targeting on Facebook, Instagram, Messenger, reducing CPA by 75%* Demand-tested new products and features, incorporating user feedback loops and running experiments to optimize user experience, retention, monetization, and virality.* Established and managed all technical processes; evaluated platforms, managed Trello boards and Slack channels to make sure the team is moving forward on key tasks* As part of using an emerging technology, continually tested and implemented new features* Managed a team of full-time staff and consultants

New York, Ny, Us

* Developed aggressive product roadmaps and managed full site redesigns and replatforms for Glamour and Vanity Fair; drove significant growth in revenue, unique visitors, and engagement for each brand and worked to overhaul user experience with innovative, responsive designs * Managed the design, development and launch of beauty spinoff Lipstick.com, focusing on mobile-specific features, high performance, and quick growth * Responsible for developing strategic roadmap and handling all aspects of digital product development for Vogue’s Style.com and the Style.com iOS app* Managed replatform and migration of Style.com content to Vogue Runway; sourced and and managed vendors for launch of Vogue Runway mobile app * Implemented agile processes and worked closely with sales, development, design, and editorial teams to prioritize work, introduce new product ideas, and increase revenue * Led multiple multimedia efforts to generate incremental revenue and incorporate new digital storytelling methods, including Glamour’s “Beauty Diaries”, Vanity Fair’s “International Best Dressed List” and the interactive “New Establishment” list, and the “Instant” red carpet feature for Style.com * Constantly evaluated success using A/B testing, user testing, competitive research, and site data * As senior member of the Condé Nast product team, focused on company-wide product strategy, recruiting and hiring, mentoring, and other corporate initiatives * Helped design and implement several high-priority Condé Nast initiatives including native advertising, recirculation, social and search optimization, and responsive email offerings * Cultivated relationships with partners including Facebook, Outbrain, Yahoo!, Gravity, Parse.ly, Chartbeat, RewardStyle, Disqus, Bottle Rocket, Swrve and others to introduce new features and partnerships

New York, Ny, Us

* Led the team that launched The New Yorker’s digital edition on the iPhone* Responsible for managing relationship with Adobe’s Digital Publishing Suite team* Managed all aspects of the digital edition roadmap * Used agile methods, spearheaded and ran usability testing, and introduced responsive design to implement a scalable purchasing solution for mobile and tablet devices

New York, Ny, Us

* Managed digital product roadmaps and all product responsibilities for the Arts and Business sections* Working with editorial, technical, and sales teams, led Theater section overhaul and Movies upgrade; Conducted user research, negotiated agreements with multiple vendors, and introduced new tools and ad units; Launched the Arts & Entertainment Guide, an interactive cultural listings tool

New York, Ny, Us

Managed many large, complex digital projects including the opinion section redesign, business section expansion, DealBook blog relaunch, crosswords upgrade, recipe database launch, and community platform overhaul.

New York, Ny, Us

Marketing and new product development for SAT preparation resources.

New York, Ny, Us

Web development and project management. Developed and maintained coding standards, incorporated new web technologies, supervised a team of eight developers. Initiated peer review system, training programs. Managed several redesign projects.

Web development and project managment.

Project management and editorial work.

B.A., English

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Education record