Cindy Wakefield

Cindy Wakefield Email and Phone Number

Vice President, Strategic Communications at Blue Cross and Blue Shield of Louisiana @ Blue Cross and Blue Shield of Louisiana
Cindy Wakefield's Location
Baton Rouge, Louisiana, United States, United States
Cindy Wakefield's Contact Details
About Cindy Wakefield

Award-winning communications executive with extensive experience in crisis management, brand strategy, media relations, executive communications, M&A communications, digital strategy, internal communications, marketing communications, financial communications, communications strategy and team management.

Cindy Wakefield's Current Company Details
Blue Cross and Blue Shield of Louisiana

Blue Cross And Blue Shield Of Louisiana

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Vice President, Strategic Communications at Blue Cross and Blue Shield of Louisiana
Cindy Wakefield Work Experience Details
  • Blue Cross And Blue Shield Of Louisiana
    Vice President, Strategic Communications
    Blue Cross And Blue Shield Of Louisiana Jun 2018 - Present
    Baton Rouge, La, Us
    Corporate officer responsible for the communications and brand strategy for $4 billion healthcare company. Manages award-winning creative team consisting of almost 40 communications and marketing professionals responsible for corporate advertising, public and media relations, visual and graphic design, internal communications, marketing communications, crisis management, thought leadership, executive communications, M&A communications, social media, document management and language services. Serves as company spokesperson.Developed executive communications and thought-leadership strategy for CEO and executive leadership team.Assisted in launch of company’s Employee Resource Groups (ERG), and served as the inaugural chair of the WOMEN of Blue ERG.Member of company’s Incident Management Team, responsible for directing the response to natural disasters, including the COVID-19 pandemic and the devastating hurricanes that directly hit Louisiana in 2020 and 2021.
  • Tivity Health (Formerly Healthways)
    Vice President, Corporate Communications
    Tivity Health (Formerly Healthways) Jan 2016 - Sep 2017
    Franklin, Tn, Us
    Responsible for the external communications and brand strategy of a publicly-traded health services company that is a leading provider of fitness and well-being improvement programs. Provided strategic communications counsel and support for the CEO and executive leadership team. Responsible for proactive and reactive media relations, crisis communications and served as media spokesperson. Led the external communications strategy and execution for the July 2016 divestiture of the company's total population health unit and the go-forward strategy. Responsible for corporate brand, including a large-scale, multi-million dollar re-branding project that included a new corporate name and brand strategy.
  • Anthem, Inc.
    Staff Vice President, Corporate Communications
    Anthem, Inc. Sep 2005 - Jan 2016
    Indianapolis, Indiana, Us
    Held progressively responsible corporate communications and leadership roles, providing strategic communications counsel and support for various business units and c-level executives within a Fortune 40 company. Served as the corporate communications lead for Anthem's Commercial and Specialty Business Division, including communications counsel and support for the President and CEO of Commercial and Specialty Business, and the external communications lead for Anthem's Government Business Division, including the Medicare and Medicaid Business Segments. Managed crisis communications for internal clients, as well as for privacy and security and natural disasters. Consulted with Anthem’s leadership teams and legal counsel to strategically communicate messages to key constituents that include media, group customers and members; and mitigate negative news when possible. Member of the lead communications team responsible for the strategy and execution for responding to the January 2015 cyber-attack against Anthem, which impacted approximately 80 million individuals. Responsible for developing key messages, responding to media inquiries and B2B communications to Anthem's Commercial and Specialty Business customers, including consultants, brokers, employers and members. Responsible for required communications under HIPAA and state breach laws, including media notices, advertisements and HITECH notices. Launched and directed external communications for Anthem's collaboration with IBM utilizing the Watson technology. Early roles at Anthem include Regional Director of Communications and Director of Public relations for Blue Cross and Blue Shield of Georgia.
  • Emory University
    Media Relations Manager - Emory Healthcare
    Emory University Jun 2002 - Aug 2005
    Atlanta, Ga, Us
    Responsible for promoting the patient-care areas of Emory's Health Sciences Center, including Emory Healthcare. Interacted with local, national and international media on a daily basis promoting the health sciences at Emory, including features in Newsweek, The New York Times, the Wall Street Journal, CNN, ABC World News Tonight, NBC Nightly News, MSNBC and the Discovery Health Channel.
  • Healthsouth
    Director Of Public Relations
    Healthsouth Dec 2000 - Jun 2002
    Us
    Directed Public Relations for a HealthSouth-owned hospital.
  • La Rabida Children'S Hospital
    Public Relations Director
    La Rabida Children'S Hospital Aug 1999 - Dec 2000
  • Carraway Northwest Medical Center
    Director Of Marketing And Communications
    Carraway Northwest Medical Center Aug 1997 - May 1999
  • The Journal Record
    Staff Reporter
    The Journal Record Aug 1994 - Aug 1997

Cindy Wakefield Skills

Strategic Communications Corporate Communications Media Relations Internal Communications Public Relations Crisis Communications Social Media Leadership Event Planning Public Affairs Communication Training Crisis Management Strategy Newsletters News Writing Content Strategy Team Management Copywriting Writing Marketing Communications Strategic Planning Business Communications Community Engagement Teamwork Creative Problem Solving Management Healthcare Public Speaking Marketing Communications Strategy Press Releases Corporate Branding Branding Digital Strategy

Cindy Wakefield Education Details

  • The University Of Alabama
    The University Of Alabama
    Communications

Frequently Asked Questions about Cindy Wakefield

What company does Cindy Wakefield work for?

Cindy Wakefield works for Blue Cross And Blue Shield Of Louisiana

What is Cindy Wakefield's role at the current company?

Cindy Wakefield's current role is Vice President, Strategic Communications at Blue Cross and Blue Shield of Louisiana.

What is Cindy Wakefield's email address?

Cindy Wakefield's email address is ci****@****ail.com

What is Cindy Wakefield's direct phone number?

Cindy Wakefield's direct phone number is +161545*****

What schools did Cindy Wakefield attend?

Cindy Wakefield attended The University Of Alabama.

What skills is Cindy Wakefield known for?

Cindy Wakefield has skills like Strategic Communications, Corporate Communications, Media Relations, Internal Communications, Public Relations, Crisis Communications, Social Media, Leadership, Event Planning, Public Affairs, Communication Training, Crisis Management.

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