Cindy Wakefield Email and Phone Number
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Award-winning communications executive with extensive experience in crisis management, brand strategy, media relations, executive communications, M&A communications, digital strategy, internal communications, marketing communications, financial communications, communications strategy and team management.
Blue Cross And Blue Shield Of Louisiana
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Vice President, Strategic CommunicationsBlue Cross And Blue Shield Of Louisiana Jun 2018 - PresentBaton Rouge, La, UsCorporate officer responsible for the communications and brand strategy for $4 billion healthcare company. Manages award-winning creative team consisting of almost 40 communications and marketing professionals responsible for corporate advertising, public and media relations, visual and graphic design, internal communications, marketing communications, crisis management, thought leadership, executive communications, M&A communications, social media, document management and language services. Serves as company spokesperson.Developed executive communications and thought-leadership strategy for CEO and executive leadership team.Assisted in launch of company’s Employee Resource Groups (ERG), and served as the inaugural chair of the WOMEN of Blue ERG.Member of company’s Incident Management Team, responsible for directing the response to natural disasters, including the COVID-19 pandemic and the devastating hurricanes that directly hit Louisiana in 2020 and 2021. -
Vice President, Corporate CommunicationsTivity Health (Formerly Healthways) Jan 2016 - Sep 2017Franklin, Tn, UsResponsible for the external communications and brand strategy of a publicly-traded health services company that is a leading provider of fitness and well-being improvement programs. Provided strategic communications counsel and support for the CEO and executive leadership team. Responsible for proactive and reactive media relations, crisis communications and served as media spokesperson. Led the external communications strategy and execution for the July 2016 divestiture of the company's total population health unit and the go-forward strategy. Responsible for corporate brand, including a large-scale, multi-million dollar re-branding project that included a new corporate name and brand strategy. -
Staff Vice President, Corporate CommunicationsAnthem, Inc. Sep 2005 - Jan 2016Indianapolis, Indiana, UsHeld progressively responsible corporate communications and leadership roles, providing strategic communications counsel and support for various business units and c-level executives within a Fortune 40 company. Served as the corporate communications lead for Anthem's Commercial and Specialty Business Division, including communications counsel and support for the President and CEO of Commercial and Specialty Business, and the external communications lead for Anthem's Government Business Division, including the Medicare and Medicaid Business Segments. Managed crisis communications for internal clients, as well as for privacy and security and natural disasters. Consulted with Anthem’s leadership teams and legal counsel to strategically communicate messages to key constituents that include media, group customers and members; and mitigate negative news when possible. Member of the lead communications team responsible for the strategy and execution for responding to the January 2015 cyber-attack against Anthem, which impacted approximately 80 million individuals. Responsible for developing key messages, responding to media inquiries and B2B communications to Anthem's Commercial and Specialty Business customers, including consultants, brokers, employers and members. Responsible for required communications under HIPAA and state breach laws, including media notices, advertisements and HITECH notices. Launched and directed external communications for Anthem's collaboration with IBM utilizing the Watson technology. Early roles at Anthem include Regional Director of Communications and Director of Public relations for Blue Cross and Blue Shield of Georgia. -
Media Relations Manager - Emory HealthcareEmory University Jun 2002 - Aug 2005Atlanta, Ga, UsResponsible for promoting the patient-care areas of Emory's Health Sciences Center, including Emory Healthcare. Interacted with local, national and international media on a daily basis promoting the health sciences at Emory, including features in Newsweek, The New York Times, the Wall Street Journal, CNN, ABC World News Tonight, NBC Nightly News, MSNBC and the Discovery Health Channel. -
Director Of Public RelationsHealthsouth Dec 2000 - Jun 2002UsDirected Public Relations for a HealthSouth-owned hospital. -
Public Relations DirectorLa Rabida Children'S Hospital Aug 1999 - Dec 2000
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Director Of Marketing And CommunicationsCarraway Northwest Medical Center Aug 1997 - May 1999
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Staff ReporterThe Journal Record Aug 1994 - Aug 1997
Cindy Wakefield Skills
Cindy Wakefield Education Details
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The University Of AlabamaCommunications
Frequently Asked Questions about Cindy Wakefield
What company does Cindy Wakefield work for?
Cindy Wakefield works for Blue Cross And Blue Shield Of Louisiana
What is Cindy Wakefield's role at the current company?
Cindy Wakefield's current role is Vice President, Strategic Communications at Blue Cross and Blue Shield of Louisiana.
What is Cindy Wakefield's email address?
Cindy Wakefield's email address is ci****@****ail.com
What is Cindy Wakefield's direct phone number?
Cindy Wakefield's direct phone number is +161545*****
What schools did Cindy Wakefield attend?
Cindy Wakefield attended The University Of Alabama.
What skills is Cindy Wakefield known for?
Cindy Wakefield has skills like Strategic Communications, Corporate Communications, Media Relations, Internal Communications, Public Relations, Crisis Communications, Social Media, Leadership, Event Planning, Public Affairs, Communication Training, Crisis Management.
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