• Led team of 50 media strategists and targeting analysts in providing strategic audience recommendations and proposals for diverse clients from SMBs to Fortune 500 companies across all major industries. • Directed media and product selection across a multichannel product suite (display, video, CTV, acquisition email, DOOH, paid social, direct mail, analytics and measurement), contributing to $2B+ annual revenue partnering with a sales team of over 400. • Partnered with a cross-functional team in evaluation of and securing channel partnerships to expand revenue generation by building out solution offering, pricing, and support models. • Spearheaded the unification of print and digital teams, maximizing efficiency and resource alignment by implementing segmented media offerings and service. • Served as stakeholder in Salesforce project to unify two separate instances and improve business processes that included writing requirements, feature prioritization, and change management.

• Directed a team of product managers specializing in programmatic digital solutions, order management system and campaign reporting. Managed the product roadmap including the prioritization of features and functions while meeting margin targets. • Led the integration of two digital teams post-MaxPoint acquisition and implemented product and process improvements reducing campaign lead times by 50%. • Drove 20% YoY growth in display and mobile media revenue through revamped go-to-market frameworks, new audience segmentation strategy and expanded measurement offerings. • Led replacement of legacy order management system with complete redesign of workflow and systems infrastructure that enabled greater productivity, reduced errors, and enabled automated reporting for display campaigns.

• Forged a strategic partnership introducing a geo-fenced, expandable mobile offering, driving a 50% year-over-year revenue growth. • Executed a store-level sales measurement solution for Shopper Marketing campaigns, encompassing capability assessment, product positioning, training initiatives, and collateral development. • Managed digital pricing strategies to surpass target gross margins. Orchestrated quarterly rate card updates, oversaw exception reviews, client rate cards, and conducted comprehensive assessments of campaign and client profitability.

• Directed the seamless business and operations integration of Brand.net, facilitating a six-fold increase in business volume. Restructured the operations team and infrastructure following the acquisition. Managed a team of 22 account managers, media planners and ad operations. • Developed, updated and educated sales and operations teams on advertising policies, pricing, product offerings and campaign set-up. • Collaborated with product and engineering teams to synchronize internal and third-party ad-serving systems for the successful launch of new products. Implemented dynamic creative solutions and mobile rich media units to enhance client campaign ROI. • Provided weekly revenue reports to finance, conducted in-depth analyses of discrepancies, margin and provided operational insights for QBRs. • Oversaw the implementation and maintenance of publisher-direct supply-side platforms and exchange inventory sources, ensuring that campaigns fully met client objectives while maintaining margin goals. • Managed the trafficking of campaigns to guarantee punctual and error-free launches across various platforms.

• Developed and managed product portfolio, applications, and processes at brand-focused digital advertising network specializing in privacy-friendly contextual targeting tacross display, video, and mobile media. • Collaborated closely with sales and account managers to actively promote and facilitate the adoption and engagement of new advertising products.

• Led the development and enhancement of Salesforce.com and the proprietary quoting, order, and inventory management systems utilized by account management and media buying teams. Developed and wrote requirements, UI mockups, user guides and provided training. Managed ongoing feature prioritization and roadmap for these systems. • Created a suite of research and analytic solutions tailored for brand-focused clients, forging partnerships with leading research companies. Developed associated collateral and collaborated with sales and clients to align campaign objectives with the most suitable research solutions. Produced research case studies, conducted client pitches and kick-off calls, and delivered results to clients.

• Led a cross-functional team across North America, Europe, and Asia-Pacific responsible for refining processes, policies, partner operations, business requirements for ad/finance systems, and providing comprehensive training for sales and operations personnel. • Acted as a global stakeholder and subject matter expert for the next generation of CRM systems, cross-business unit integration, and the evolution of advertising platforms. • Collaborated within a cross-functional team to seamlessly integrate acquired companies and technologies into existing sales and operations processes.

• Undertook a two-year global assignment in London focused on harmonizing and optimizing policies, processes, and procedures across Europe. • Delivered comprehensive operational and project updates to the European leadership team, fostering clear communication and collaboration. • Orchestrated the sales and operations initiatives for the successful launch of mobile advertising with a major Telecom company, demonstrating an in-depth understanding of the market and industry trends. • Led the implementation and external audit of IAB ad campaign measurement guidelines for both U.S. and European sites, leading to Yahoo! being the inaugural portal certified in both regions. • Managed the initiation of a new inside sales channel in Europe, orchestrating collaboration across legal, tax, HR, finance, sales training, facilities, and executive management, ensuring a seamless and efficient setup.

• Successfully led and oversaw CRM implementations in 11 countries, ensuring seamless integration and functionality. • Collaborated closely with local country teams to reengineer processes and disseminate best practices, promoting efficiency and alignment across multiple regions. • Acted as the primary contact for sales operations during the Sarbanes-Oxley compliance project, actively closing control gaps, providing management feedback, and authoring order-to-cash policies. • Conducted comprehensive training sessions for the sales force on new policies, ensuring adherence to regulatory standards and serving as a continual contact point for ongoing changes.

• Spearheaded the seamless integration between Siebel CRM and the Yahoo! inventory management system, ensuring a cohesive and efficient operation. • Conducted thorough business analysis to identify the needs of potential CRM users, subsequently crafting an implementation plan to expand the system's usage. • Developed and established CRM sales standards, setting a benchmark for operational excellence and consistency in sales processes.

• Liaison between Telesales, Field Sales and Marketing for provider of B2B e-commerce marketing procurement.

• Analyzed and booked business for five hotels based on hotels’ selling strategies to achieve personal revenue goals while focusing on customer satisfaction.