Serving our small- and-medium-sized business customers in Central and NorthCentral PA and the SouthernTier of NY, I work to identify your marketing needs, target your best potenials clients, and present creative and efficient marketing and advertising campaigns using the most up-to-date products to meet your goals.

In additional to providing traditional radio campaigns for my clients, I also managed the digital display advertising product line our company offers. I provided my clients ways to their increase profitability by identifying and analyzing local trends, monitoring competitor activities, resolving problems and responding to customer needs for targeted advertising campaigns.

My responsibilities included new client acquisition and the planning and development of marketing strategies for these new clients. I planned, executed and managed strategic marketing activities to deliver marketing plans that ensured consistent messaging and a strong presence within a market. I used a integrated marketing mix involving both traditional (print, radio, billboard, direct mail) and inbound (digital marketing, social media) advertising.

I worked for two organizations in a freelance situation. I was salaried at Williamsport Moving Company/Keystone Relocation Company and as a volunteer for the Harry Rogers campaign for State Representative. In both capacities, I created all social media postings on Facebook, LinkedIn and Twitter accounts.

In a freelance capacity, I coordinated the bi-annual 6th International Industry Summit on Mining Performance for better process improvement in the mining industry. The conference was held in Pittsburgh, PA in May of 2013. In this capacity, I;* Collaborated with groups of business leaders and research faculty who served on the core committee* Was responsible for all operational functions and logistics* Developed and administered the conference budget* Negotiated all facilities and support contracts

* Responsible for the planning and execution of all marketing and public relations initiatives through both traditional and inbound marketing channels* Create and implement engagement strategy with customers and prospective customers across all social media platforms* Create, coordinate and evaluate all media planning and placement* Developed marketing and design policies and procedure

* Collaborated with diverse groups of business leaders and research faculty* Created and managed a broad spectrum of events and projects* Responsible for all operational functions, logistics and profitability of each program and special events * Directed internal and external event marketing campaigns, sponsorship/exhibitor solicitation, and development of promotional products* Negotiated all facility and support contract* Developed and administered budgets up to $750,000* Supervised support staff and volunteers* Recognized by University Continuing Education Association award for Best Regional Conference in 2009* Note: Position was eliminated as part of University budget cutbacks and reorganization

* Upon the closing of the Barash Advertising Agency, I continued responsiblities as defined previously for clients that followed us to this new agency* Responsible for the creation and implementation of marketing plans, media schedules, promotional opportunities and special fundraising events to maximize the clients marketing exposure to the public

* Managed a portfolio of over 40 clients and served as the client's main point of contact for the agency* Responsible for the creation and implementation of marketing plans, media schedules, promotional opportunities and special fundraising events to maximize the clients marketing exposure to the public* Work cooperatively with the client to create, negotiate and implement campaigns with budgets up to $80,000 * Develop promotional activities to give added value to the client* Develop press releases and publicity assignments* Research, recruit and secure new clients* Recruitment and supervision of student interns

*Responsible for ensuring profitability for company stockholders and presenting a welcoming, safe environment for tenants and shoppers*Oversaw 600,0000 square foot facility’s daily operation; including the Marketing, Maintenance, Housekeeping, Security, Customer Service Booth, and Antique Co-op Departments* Develop and administer an operating budget almost $1,500,000* Create and implement all marketing and community relations campaigns* Recruit and secure temporary and promotional lease tenants* Work with the tenants and shoppers to ensure customer satisfaction

* Direct facility’s daily operation* Design, direct and implement all marketing campaigns* Design, direct and implement all public and community relations campaigns* Responsible for all financial expenditures* Develop annual business plans and implement Advisory Board plans* Initiate and implement all development efforts* Act as liaison to area tourism council * Supervise all staff and volunteers

Supervised the marketing campaigns of over 100 dates in the United States and Canada* Developed marketing campaigns with budgets ranging between $15,000 and $80,000* Hired advertising agencies where needed * Supervised national sponsorship packages* Developed local sponsorships opportunities* Served as liaison between the facilities, local sponsors and/or agencies and the team * Supervised two marketing staff members

* Negotiated media campaigns with budgets up to $100,000* Executed corporate sponsorship programs * Developed local sponsorships averaging $5,000 per event* Developed press releases and publicity assignments* Negotiated fiscal settlement with facility at event's close

* Created and executed publicity, promotional campaigns and trade advertisements* Assisted the Director of Marketing with all advertising purchased through the in-house advertising agency and development of local sponsorships* Assisted in facility management during all events* Acted as liaison for area tourism promotion board* Supervised management intern * Directed all group sales campaigns for family shows* Coordinated sales for facility internal and external message centers

The position gave me hand on experience in all areas of facility management and operations.