• Managed marketing efforts across software and global consulting business to support $1.6B in annual sales for the Smarter Commerce Growth Initiative.• Designed and executed marketing campaigns to support Smarter Commerce business with annual revenues of $1.2B.

• Responsible for creating and executing the strategic marketing plan for the retail industry go-to-market team.• Created an annual retail leadership consortium for senior level retail executives. The success of the event led to developing a working partnership with a leading industry organization.• Developed co-marketing initiatives with partners such as IBM, Deloitte, Cognos, and Demandware.• Documented large client implementations for future knowledge sharing.• Led major research initiatives that garnered major media attention and increased brand awareness. • Led the integration of digital into the marketing mix for the retail vertical which became a best practice within Sterling Commerce. As a result, two of three retail segment leaders were ranked in the top three Retail Influencers within IBM.

Senior communications consultant for B2B clients in the Corporate Reputation Group. Clients included AT&T (SBC Communications), EPCglobal Inc, Ross & Baruzzini, and Hospira. • Managed industry analyst relations for both the enterprise and consumer businesses for SBC. • Developed outreach programs for specific SBC initiatives such as the AT&T acquisition, IPTV/U-Verse and major initiatives such as the Consumer Electronics Show (CES).• Developed EPCglobal Inc’s communication program for its global member organizations located in 103 countries. Branding efforts for this client resulted in Silver Anvil and Silver SABRE awards in 2005.• Created customer leverage programs for clients as a communication and business development tool.

• Led marketing and demand generation for start-up technology units in North America and Asia Pacific. • Developed strategy for both regional and global technology campaigns with specific emphasis on portals, business intelligence and application and hardware integration.• Increased sales pipeline for “net new” business by 50 percent.• Created co-sponsored marketing programs with major alliances such as Microsoft, SAP, HP, BEA, Business Objects, WebMethods and Informatica.• Managed regional marketing directors for Canada, U.S. and Asia Pacific.

Marketing Director – Global Consumer Products • Increased awareness and created business for EY’s global consumer products, retail and distribution consulting group, resulting in a 30 percent increase in unaided awareness within the industry. • Involved in developing the global strategy and marketing plan with a global marketing budget of $4.6 million and implementation responsibilities for North America.• Led a global, new product launch with Intel, Cisco and Microsoft. Marketing Director – U.S. Consumer Products and Retail Practice • Directed proposal, presentation and marketing activities which resulted in the firm’s single largest sale of $300 million plus. This is the world’s number one brand and is now the largest CPRD account at EY.• Supported a combined FY99 revenue goal of $320 million for above industry groups with an annual marketing budget of $1.2 million.• Created and implemented a unique marketing approach for major pursuits throughout the firm. This approach has an outstanding success rate and has resulted in over $750 million in sales.• Led marketing efforts for target account programs resulting in increased revenues of $20 million.• Formulated and implemented marketing plans and strategies designed to effectively position the U.S. consumer products and retail industry management consulting groups. • Clients included: The Coca-Cola Company, CompUSA, Fleming, Energizer, Ralston Purina, Farmland, Kimberly Clark, Toys-R-Us, Staples, and Wal-Mart.