We offer a range of consulting services from scaled, repeatable educational offerings to custom designed engagements on a wide array of business strategy, branding and innovation topics.These can include the following: ● An ongoing retainer to provide real-time consulting, engagement and coaching on how to leverage design in business.● Custom Design Engagements to kick off changes in how you integrate design into your business. ● Ad Hoc Custom Design Thinking Workshops to solve a specific challenge.● Ad Hoc Educational Experience to create a base awareness of DT in your business.For more information contact me today at cindy@cindytripp.com. “Cindy Tripp is a rare figure in our world. There are very few, if any, people on the planet who have been able to engineer the transformation of a 100,000--person global corporation from design-agnostic (or downright design-unfriendly) to design-intensive. Cindy didn't do it alone – but make no mistake about it: it was her job. When CEO AG Lafley and VP Design and Innovation Claudia Kotchka decided that Procter & Gamble needed to embrace design, they knew they needed someone who could determine what it would take to actually make the transformation actually happen. That was Cindy. I know because I worked with Cindy from the start. She engineered from the beginning the work that led to P&G having a worldwide capability to deliver design thinking capability to any part of P&G that needed an innovation and design boost. As a consequence, she has learned more about large-scale design transformations than anyone I know. I view Cindy as a wonderful colleague and friend and would be delighted to work with Cindy on any challenging problem, any time.” – Roger Martin, Author, Strategist and Professor at The Rotman School of Management. Recognized as one of the top management thinkers (Thinkers 50, 2011) and most influential designers, in the world (Business Week, 2010).

LPA is a pioneering brand strategy consultancy focused on delivering measurable impact on clients’ business and organizational results. With constant marketplace disruption, brand strategy is critical in driving relevance and results short-term and long-term. LPA is agile, pragmatic and employs leading-edge brand-building approaches, informed by a proprietary Modern Brand Strategy Playbook and Activation Accelerator, to tackle unsolved challenges at every point on the path-to-purchase journey. LPA strategies drive higher brand awareness, omnichannel purchase consideration and consumer and shopper purchase decisions, all focused on accelerating profitable growth. LPA’s A-PLAYERS, NO LAYERS® model offers an unprecedented depth of experience in B2B / B2C, products / services, for profit / not-for-profit, Fortune 25 clients / start-ups and everything in between. Clients include Cardinal Health, Arby’s, The Weather Channel, Align Technology, GE Appliances, Brown Forman, Johnson & Johnson, United Way, and the Mobile Marketing Association.The LPA team is objective-based, passionate and committed to speed, agility and practical, winning solutions that drive results.

Created curriculum for a graduate business class in "design thinking for business"​. Provide a hands on design thinking experience in the context of real challenges. Students advance their ability to frame problems/opportunities, build empathy that unlocks ideas and prototype business approaches that can drive the business forward.

● Led development of P&G Design Thinking application for P&G business strategy, organizational design, commercial and product innovation to generate previously unimagined solutions.● Created a global network of voluntary practitioners (300+) to serve as Design Thinking facilitators throughout the worldwide organization. Hundreds of workshops have been conducted in the past 3 years. This voluntary effort requires a fraction of the budget spent on outside facilitators resulting in a dramatic savings to the company while delivering new breakthrough ideas with stronger management buy in. P&G is now recognized as a leader in the strategic use of design thinking in business.

● Devised new research approach focused on Receptivity Insights to drive media, impact and ROI. ● Envisioned, created, and delivered the first ever holistic communication planning for North America setting the model for global replication. Moved from mass media to media meaning.Roles also included:Marketing Leader; North American Gillette Integration Team, 2005

● Envisioned and created the foundation for prime prospect targeting, a departure from the traditional mass marketing model. Once initiative proven, created Top Prospect Targeting process for Direct Marketing, Print, and TV.● Created unique and innovative marketing techniques to gain consumer knowledge and increase targeting capability. Both Word-of-Mouth and Teen strategies became established methodologies upon which corporate marketing has continued to evolve. In addition, worked to improve and evolve best practices for Entry Point Marketing.

Brand Manager/Management: Olay, Puffs, Pampers, Charmin, Hispanic Marketing● Reinvigorated Puffs brand by redirecting the marketing to a broader “care” positioning from its historical strategy of “sore nose” care.● Preemptively curtailed the threat to Olay from 2 competitors with product launches in advance of a major Olay launch for which the schedule was fixed. Conducted an in-depth assessment on consumer insights and positive brand attributes during a 2-day war room strategy session. The resulting advertising and promotional campaign was a fast-track marketing tool to secure Olay’s position and build anticipation for the upcoming launch of line extensions.