Cindy Trotto

Cindy Trotto Email and Phone Number

Brand Marketing Communications and PR @ ROOSTER® Asset Tracking
Phoenix, AZ, US
Cindy Trotto's Location
Phoenix, Arizona, United States, United States
Cindy Trotto's Contact Details
About Cindy Trotto

I am a corporate brand marketing communications leader and contributor with vast experience in global, integrated campaigns for industrial companies with B2B2C go-to-market strategies. From pre-IPO “hands-on” work to supporting public-company launch and multinational growth, I am capable of all aspects of corporate brand management, communications, thought leadership and marketing activation.With Noraxon, I was responsible for the rebrand and launch of new biomechanics assessment products to healthcare and research customers around the world.At Nationwide, I was responsible for the brand and reputation marketing activities of its high-net-worth personal lines offering, Crestbrook Insurance, which is now known as Nationwide Private Client. In this highly matrixed and complex position, I aligned multiple stakeholders and juggled change throughout an 11-state expansion which surpassed initial revenue targets by 30%. I am a key member of the team that brought Peregrine Semiconductor's UltraCMOS® RFIC technology and products to market across multiple industries.Throughout its first decade as a public company, I assembled the global MarCom capability of semiconductor giant Microchip Technology, supporting competitive initiatives and marketing campaigns that helped drive the company from #17 in MCU marketshare to #1.My career began in agency-side account management, where I established an affinity for high-tech clientele such as Microchip, Intel, ST Microelectronics and others, and earned industry accolades for several campaigns.I hold a B.S. in Journalism with emphasis in Marketing, Advertising and Graphic Design, with additional coursework in electrical engineering.

Cindy Trotto's Current Company Details
ROOSTER® Asset Tracking

Rooster® Asset Tracking

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Brand Marketing Communications and PR
Phoenix, AZ, US
Website:
rooster.com
Employees:
11
Cindy Trotto Work Experience Details
  • Rooster® Asset Tracking
    Brand Marketing Communications And Pr
    Rooster® Asset Tracking
    Phoenix, Az, Us
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  • Rooster® Asset Tracking
    Brand Marketing Communications & Pr
    Rooster® Asset Tracking May 2022 - Present
    Topeka, Kansas, United States
    Construction Technology
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  • Ctmco
    Brand Marketing & Communications Consultant
    Ctmco Nov 2021 - May 2022
    Phoenix, Arizona, United States
  • The Russell Family
    Caretaker Of Aging Parents
    The Russell Family Oct 2018 - Nov 2021
    Hot Springs Village, Arkansas, United States
  • Noraxon Usa
    Marketing Director
    Noraxon Usa Feb 2017 - Oct 2018
    Scottsdale, Arizona
    Transitioned from agency-side account management to company's leadership team. Tasked to support a multi-year strategy to bring the company's biomechanics data capture and analysis products to new healthcare and clinical audiences.
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  • Impress Labs
    Account Director, Brand Marketing
    Impress Labs Feb 2016 - Feb 2017
    Phoenix, Arizona Area
    Account team leadership in developing creative, inspirational and effective brand position, marketing strategies and project execution for a growth-stage client in the biomechanics research industry.
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  • Nationwide
    Sr. Brand/Reputation Manager
    Nationwide Nov 2013 - Oct 2015
    Scottsdale, Arizona
    Brand and marketing leader for Crestbrook Insurance, Nationwide's personal lines offering for the affluent market, today known as Nationwide Private Client.
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  • Peregrine Semiconductor
    Director, Corporate Marketing Communications
    Peregrine Semiconductor Nov 2012 - Oct 2013
    Responsible for all areas of global corporate/product marketing communications and budgets, reporting to the CMO. Recruited to build MarCom capability given proven success at Microchip. Led executive management in a company brand evaluation during early stages of positioning. Rebranded company ID, developed “UltraCMOS®” master brand for Si-on-sapphire process, and migrated the company image from R&D start-up to formidable competitor in RF/wireless industry. Crafted nearly a decade of integrated MarCom campaigns in support of a variety of product and technology introductions.
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  • Peregrine Semiconductor Corporation
    Marketing Communications Manager
    Peregrine Semiconductor Corporation Mar 2004 - Oct 2012
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  • Microchip Technology
    Director, Corporate & Marketing Communications
    Microchip Technology 1999 - 2002
    Responsible for all areas of global corporate/product marketing communications, reporting to the CFO/VP of Finance. Hired to build capability for rapidly growing semiconductor manufacturer Grew team in three sales geographies, and successfully led them through six significant reorganizations and acquisitions. Responsible for successful product marketing campaigns throughout the direct and distribution sales channels.Developed and managed master-brand and sub-brands. Planned and managed fiscal budget and lead cross division marketing council.
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  • Microchip Technology
    Marketing Communications Manager
    Microchip Technology 1992 - 1999
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  • Martz Agency
    Account Supervisor
    Martz Agency 1989 - 1992
    Supervised agency PR/Marketing services team for high-technology account base, including Microchip Technology Inc., SGS-THOMSON Microelectronics (now ST Microelectronics), Intel Corporation – (Training/Chandler, AZ), SAFE Power Systems, Go-Video, Inc., NKK Switches.
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Cindy Trotto Skills

Leadership Product Marketing Rf B2b Account Management Start Ups Advertising Integrated Marketing Strategic Planning Strategy Program Management Marketing Semiconductor Industry Technical Marketing Cross Functional Team Leadership Product Management Budgets Management Semiconductors Public Relations Marketing Communications Marketing Strategy Ic

Cindy Trotto Education Details

Frequently Asked Questions about Cindy Trotto

What company does Cindy Trotto work for?

Cindy Trotto works for Rooster® Asset Tracking

What is Cindy Trotto's role at the current company?

Cindy Trotto's current role is Brand Marketing Communications and PR.

What is Cindy Trotto's email address?

Cindy Trotto's email address is ci****@****xon.com

What is Cindy Trotto's direct phone number?

Cindy Trotto's direct phone number is +160275*****

What schools did Cindy Trotto attend?

Cindy Trotto attended University Of Kansas.

What skills is Cindy Trotto known for?

Cindy Trotto has skills like Leadership, Product Marketing, Rf, B2b, Account Management, Start Ups, Advertising, Integrated Marketing, Strategic Planning, Strategy, Program Management, Marketing.

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