Cindy Morgan Email & Phone Number

Auckland, New Zealand

Operational Leadership: Provide strategic direction and leadership for the North American operations team to achieve business results.

New Zealand

• Drive revenue growth through direct sales ownership of medium and large multi-site enterprise Accounts, from identification to outreach and networking with key decision makers. Collaborate with sales leadership to.
• Serve as an advisor and contributor working to build a robust sales strategy and playbook to promote and advance team objectives, expand the pipeline, and drive revenue growth. Enhance sales operations by maintaining.
• Support marketing operations by offering insights into marketing talking points, with a core focus on key strategic considerations. Collaborate with the marketing team to identify customer pain points, ensuring product.
• Contribute to the 1Place Free Trial/Lite Version strategy. Analyze client utilization patterns and product functionality to suggest enhancements and improvements.
• Lead market development on social media channels, with a primary focus on LinkedIn and Facebook, with an objective of expanding reach to multi-site accounts.
• Represent the company at industry events, conferences, shows, and demos to nurture relationships, boost 1Place Childcare’s brand presence, and elevate the profile of the organization.

Dallas, Texas, United States

• Led Government Sales, with responsibility for pipeline development, sales forecasting, the negotiation of agreements,and closing contracts. Direct the complete sales process, from opportunity identification to.
• Built and maintained strong relationships with state prospects and customers, including the Louisiana Dept. ofEducation, the North Dakota Dept. of Public Instruction, and the Montana Dept. of Health and Human Services..
• Sold the company’s first-ever state-wide contract for the use of KidKare software as the exclusive and mandatedrecordkeeping process for all Child and Adult Care Food Program and Summer Food Service Program.

Richardson, Texas, United States

• The leading technology provider for childhood Pre-K providers, KidKare serves over 75,000 childcare homes and centers. An easy-to-use software solution for the child and adult care food program (CACFP), KidKare’s.
• Built, developed, and lead a high-performance customer acquisition team, transformed sales processes and tools, and established a clear sales and marketing strategy in collaboration with the Director of Marketing to.
• Drove annual recurring revenue (ARR) growth of +6% YoY to +12.5% YoY and improved sales and marketing efficiency by 30%+. Closed the company’s first-ever statewide contract in 2020.
• Played a major role in successfully re-contracting customers during KidKare’s first price increase in over a decade which resulted in less than 5% churn.
• Built and expanded client relationships with state education, health and social service agencies, large private for-profit early childhood education brands, and non-profit organizations who sponsor early childhood.

Richardson, Texas, United States

• Developed and executed sales and marketing strategies, established new processes and KPIs, identified opportunities to expand market share, and reduced the enterprise sales process from years to just months. Cultivated.
• Maintained sole responsibility for all sales and new revenue achieved, delivering +6% YoY from 2014-2018, +10% YoY in 2019, and +4% YoY in 2020 during a pandemic resulting in widespread childcare closures.
• Developed trade show and conference strategies, served as subject matter expert on all outbound marketing efforts, and developed content for the marketing and training websites, blog, and social media campaigns.
• Expanded the total addressable market by selling into food bank afterschool programs and summer feeding programs. Coached customers to expand into sponsoring centers, which enabled new upsell opportunities.
• Maintained CRM data tracking for all prospecting, sales qualification, proposal presentation, and contract negotiation activities. Following the 2015 transition to Zoho CRM, re-developed lead stages, defined sales.
• Created and presented 9 classes for the annual 3-day customer bootcamp training conference. Covered topics on product functionality, industry best practices, growth strategies, efficiency compliance, and customer.

Richardson, Texas, United States

• Created and developed the formal sales process for Minute Menu Systems, defined critical KPI metrics, served as SME for the product development team, and assisted with the development of the annual sales plan. Served.
• Consistently surpassed sales objectives by +6% - +12.5% YoY in the role with a sales closing rate of 30%.
• Represented the company at industry trade shows and created and delivered 80 sales webinars, 12 childcare industry workshops, and 7 classes for bootcamp training conferences each year to drive marketing efforts.
• Headed all pre-conference marketing email campaigns and post-marketing lead development, from initial contact to deal closing and on through implementation.

Modesto, California, United States

Turlock, California, United States