As an expert in in-store retail media, I specialize in leveraging cutting-edge strategies to enhance in-store customer experiences and drive sales growth for retailers.With a strong background in business strategy, marketing, and project management, I excel in creating and managing effective retail media initiatives that align with key business objectives.Experience and Skills:* Retail Media Network Setup: Proven track record in developing and implementing comprehensive in-store media strategies.* Business Strategy: Strong ability to develop strategies and business goals to ensure growth and success.* Project Management: Skilled in overseeing large-scale projects, from concept to completion, ensuring timely and within-budget delivery.Achievements:* Pioneering ZaPOP: Successfully established ZaPOP 20 years ago, leading the market in in-store printed media, radio, and digital screens in South Africa, servicing Shoprite, Checkers and Spar.* Rainmaker Media Setup: Played a key role as a consultant in the team that developed and executed the in-store aspects of Rainmaker Media, the retail media agency for South Africa's largest retailer, Shoprite.* Founder @ Hyphen Creatives an award winning full marketing and media agency.Professional Development:I hold a B.Com in Business Management and Computer Science. I have certifications in Marketing, Digital Marketing, and Brand Management. Let's Connect:To discuss how I can help enhance your retail media strategies, feel free to connect with me on LinkedIn or reach out via email at cindy@zapop.com