Cindy Yepez-Block Email & Phone Number

San Francisco, California, Us

Menlo Park, California, Us

Contributed as a fully remote (WFH) Program Manager on the Product Strategy & Operations team; partnered with a team of 40+ researchers and research managers as well as cross-functional partners in legal, compliance, procurement and customer experience (CX).♦ Collaborated on pre-launch development and piloting of a new participant recruitment program, intended to support researchers engaged in qualitative research for their product areas. ♦ Scoped end-to-end research workflows to provide primary stakeholders with a holistic view of current-state, identify process gaps, bottlenecks, and prioritize most critical tasks to improve operational efficiency.♦ Spearheaded ongoing consultation and negotiation with internal, cross-org partners on research matters touching compliance (FINRA rules/regulations) and GDPR (data storage and data handling assessment).

San Francisco, California, Us

Contributed as a fully remote (WFH) Program Manager on the Research & Insights team; supporting a team of 50+ researchers and research managers; assessed and prioritized opportunities to address sourcing gaps for difficult-to-reach user personas (in commerce and service roles); facilitated and socialized legal/compliance guidance critical to research initiatives; collaborated as a thought partner on scaling research operations aligned with wider team growth, priorities and enablement.♦ Proactively engaged with M&A legal partners to enable and operationalize critical, secure and compliant research activities in advance of large acquisition completion.♦ Partnered with researchers to create a cohesive story and surface user insights across the organization, ensuring the team's work was highlighted while advocating for the voice of our users.♦ Managed content development, redesign and launch of the internal Research & Insights website.♦ Advanced efforts to better support more inclusive research, aligned with business priorities.

Provided full-time care for a family member diagnosed with an aggressive cancer; fulfilled all responsibilities as estate executor.

Mountain View, Ca, Us

Served as Team Lead; consulted with 200+ client research teams, defined success metrics, escalated / addressed issues, co-managed resource allocation, and participated in operational strategic planning; trained and mentored incoming recruiters and interns; collaborated with technical teams on participant database design and deployment; supervised 10 contract workers; mentored 40+ participant recruiters (N. Amer., Europe).♦ Recruited 3,000+ participants for ~500 UX studies over 6-years, supporting various research methodologies.♦ Successfully grew the team during periods of organizational change; helmed technical recruiting and scaling.♦ Evangelized the importance of ethics in participant recruiting and research; helped formalize and scale UX ethics training company-wide; addressed documentation, compliance, privacy, outreach, video handling rights, and media storage time; served as team liaison to legal.♦ Led electronic signature implementation for global UX NDA library to enable faster study execution and decrease risk; automated user document receipt process.♦ Accelerated user feedback turnaround from 3-weeks to 3-days; led Mobile User Panel development pilot and framework creation; enabled more agile mobile UX research and speed of insights back to product teams. ♦ Identified, vetted, and onboarded external recruitment vendors, with related process / tool alignment.♦ Co-led a pre-implementation usability study to address future database needs; interviewed and understood researcher and participant recruiter wants and likes across database, documents, and workflows.

Palo Alto, Ca, Us

Managed all UX study support logistics in a state-of-the-art facility, including project scoping, participant coordination, outsourcing, and lab set-up; served as face of the lab; recruited diverse internal and external usability study participants; supervised vendors and outside agencies for participant recruitment.♦ Achieved a 95% show rate as a result of developing and implementing successful recruiting techniques. ♦ Served as sole in-house resource for study support across more than a dozen internal client teams.♦ Established and cultivated vendor relationships; onboarded and trained 15 contractors and consultants.♦ Scoped study requirements, objectives, and participant criteria, as well as addressed potential issues pre-study launch, identifying flex points and contingencies♦ Produced first official documentation that addressed and formalized study processes and lab use.