Event Planning & Execution Expertise-Specializing in end-to-end event management, from strategic planning to seamless on-site execution, with a strong focus on creating exceptional experiences for both corporate meetings and large-scale conferences.Corporate Meetings-Lead comprehensive event logistics, including venue sourcing, budgeting, food and beverage coordination, AV setup, décor, and event design.-Manage all aspects of speaker and talent coordination, registration, event timelines, staffing, and onsite operations.-Ensure flawless execution with a focus on enhancing attendee experience and maximizing operational efficiency.Conferences & Trade Shows-Expert in sponsor management, tradeshow execution, and vendor sourcing, ensuring a high ROI and brand alignment across all event touchpoints.-Oversee AV/stage production, event design, marketing collateral, and on-site branding to create a cohesive, impactful experience.-Manage event registration, speaker coordination, and social/offsite events to drive engagement and networking opportunities.-Lead cross-functional teams to deliver a seamless event experience, from pre-event strategy and budget planning to post-event analysis.Tell us about your upcoming project! Let’s get to work!cindy@zane-events.com

-Drives in-person and online event programs (strategy, planning, execution and measurement) within the open source community, including conferences, meetups, workshops, webinars, livestreams+.-Creates full-cycle event programs for scalable and streamlined execution in accordance with Sysdig field teams. -Alignment and partnership with Sysdig's OSS DevRel team-Manages online program logistics (speakers, content+)-Drives content and varied media strategy for application across multiple channels -Support and advocacy for the OSS community!

As the head of marketing for PACE Supply, an employee-owned wholesale distributor of plumbing supplies with over 25 locations across Northern/Central California and Hawaii, I managed all marketing initiatives for three distinct brands: Premier Bath and Kitchen, Premier Pump and Supply, and PACE Supply. Focused on driving growth and meeting the needs of our diverse customer base, I led a wide range of marketing activities, including campaign strategy, budget oversight, and event coordination.-Marketing Strategy & Campaign Development: Led the creation and execution of multi-channel marketing campaigns across digital, social, print, retail, and event-based strategies.-Brand Leadership & Creative Direction: Acted as the art director and brand ambassador, designing and producing marketing materials that resonated with target audiences and aligned with company goals.-Event Management: Spearheaded large-scale marketing events, from initial concept to execution, including contract negotiations, event sourcing, travel logistics, attendee registration, and on-site execution.-Vendor & Sponsorship Management: Managed relationships with vendors, co-op partners, and sponsors, ensuring the fulfillment of sponsorship commitments and tracking ROI to maximize value.-Content Creation & Editing: Developed compelling content for various marketing channels, including print, digital, and promotional materials, while overseeing the creation of event collateral and planning documents.-Process & Budget Management: Led the planning and budgeting of marketing initiatives, ensuring efficient allocation of resources and successful project execution both onsite and offsite.-Client & Stakeholder Engagement: Built and maintained strong relationships with clients, partners, and customers, ensuring marketing strategies aligned with their needs and drove business growth.

Managed a series of marketing events and campaigns for a leading plumbing supplies distributor, serving Northern and Central California, and Hawaii. Responsible for overseeing all aspects of event execution, from initial planning to post-event analysis.-Project & Budget Planning: Led comprehensive planning for marketing events, managing budgets and timelines to ensure successful delivery of both onsite and offsite executions.-Contract Management & Negotiation: Negotiated contracts for venues, networking, catering, vendors, and other event-related services, ensuring cost-effectiveness and alignment with event goals.-Art Direction & Design: Directed the design and production of print, digital, and onsite/offsite signage and collateral, maintaining brand consistency across all materials.-Travel Management: Coordinated national and international travel logistics for event attendees, speakers, and staff.-Incentive & Customer Appreciation Events: Planned and executed incentive programs and customer appreciation events, ensuring a positive and engaging experience for all participants.Planning & Documentation: Created and managed detailed event planning documents, ensuring smooth communication and alignment across teams.-Sponsorship Management: Developed sponsorship prospectuses, coordinated sponsor relationships, and tracked fulfillment to maximize ROI.-Content Creation & Editing: Produced and edited content for event materials, promotional campaigns, and digital platforms.-Process Development & Implementation: Established and implemented efficient processes for event planning, coordination, and post-event reporting.

Managed event program operations, ensuring successful outcomes for clients. Excelled in building relationships and communicating with diverse personalities to deliver high-quality events.-Program Oversight & Execution: Managed all aspects of event programs from planning to on-site execution, ensuring seamless operations and exceptional client experiences.Event Logistics & Operations: Planned, developed, and coordinated event logistics, including site inspections, vendor management, and food & beverage coordination.-Budget & Financial Management: Oversaw program budgets, including cost adjustments, invoicing, payments, and final billing, ensuring projects stayed on track financially.-Promotional Campaigns: Collaborated with Creative Services to create and implement promotional campaigns that aligned with event objectives and client goals.-Vendor & Contract Management: Managed hotel contracts, venue negotiations, and vendor relationships to ensure quality services within budget constraints.-Pre-Event Coordination: Led all pre-event planning, including developing itineraries, room gift selection, and other logistics to ensure smooth event execution.-On-Site Event Management: Directed on-site operations, supervising event setup, managing teams, and troubleshooting issues to ensure smooth event execution.-Client & Vendor Liaison: Served as the primary point of contact for clients, managing communications and ensuring their needs were met throughout the event lifecycle.-Cross-Functional Collaboration: Coordinated with internal teams (Registration, Web, and Accounting) and external partners to ensure all event components aligned and were executed flawlessly.-Staffing & Team Leadership: Worked with Travel Staff Supervisors and senior leads to assess staffing needs and ensure proper resourcing for each event.-Web Development & Reporting: Worked with Web Development teams and clients on event website structure, registration, reporting, and evaluations.

Planned and executed national technology conferences, meetings, and social events, ensuring seamless operations and exceeding attendee and stakeholder expectations.Pre-Event Planning:-Conducted contract reviews and led RFP processes for AV, networking, entertainment, venues, and F&B services.-Managed third-party vendors (AV, show decorators, venues, entertainment) to ensure alignment with event objectives.-Performed site inspections to optimize space allocation, room setups, and event flow.-Designed custom lounge spaces and managed show freight logistics.-Directed food and beverage planning and oversaw signage development, from concept to print, including registration displays and directional signage.-Maintained budget oversight to align expenses with goals.Onsite Event Management:-Managed event timelines for keynote sessions, exhibit halls, and ancillary spaces, ensuring flawless execution.-Supervised vendor performance and coordinated with event staff, including temporary personnel and security.-Resolved real-time challenges, including overflow accommodations, technical issues, and attendee concerns.-Directed signage setup and maintained branding consistency.Social Event Planning:-Collaborated with sponsors and stakeholders to design and execute impactful social events aligned with objectives and budgets.-Coordinated vendors (venues, caterers, AV, entertainment) to deliver memorable experiences.

The Sales Associate at O’Reilly Media is assigned to large-scale (800-3,000 person) technology conferences as a support to conference sales staff, sponsors, and exhibitors (up to 95 exhibitors total – excluding sponsorships without exhibit presence.) Each sponsor has 7 – 12 sponsorship deliverables including advertisement and logo placement, special event notation, exhibition space, online conference sponsorship, web acknowledgment, eBook sponsorship, meal sponsorship, keynote and session times, etc.; the sales associate is to ensure each of these deliverables are met and that the sponsor and exhibitors had a memorable experience. Additional duties assigned include signage management for the sales side of the house (exhibit hall entrance unit, tent cards, meter boards, 2x3 foam core signage, online presence, etc.) and onsite support (check in of all sponsor/exhibitor staff, attendance and supervision of sponsored events, responding to and troubleshooting sponsor/exhibitor concerns as they arise.)

Ran and executed Redwood Credit Union's presence at over 40 non-profit and community events within Northern California. Position included fundraising, volunteer management, budget creation and execution, project management, and more.

The Marketing side of this position managed components of marketing campaigns, including design, ROI, and implementation of radio, web, print, and on-location elements. This included self-run, full scale, campaigns over 15 locations reaching Sonoma/Marin/Mendocino/Lake/San Francisco/and Napa counties. This position also allowed for me to hone in on my skills as a writer with web/print/radio copy - A skill I take great pride in.The community relations’ side consisted of planning and implementation of over 40 events annually. Managing company sponsorships (logo/advertisement design and placement, accompanied by booth location and deliverables) and presence onsite (acquiring and organizing volunteers, staff personnel, booth presence, displays, and marketing material included.)

Much of what is listed under the Marketing components above was included within this position. The business development sector relied on the assistant to make and follow up on sales leads for the company. This included going to networking functions, assessing and addressing needs with services; cold calling companies that may have a need; working with local businesses to create a presence to their employees and offer services this way.

Support, lead and coach a team of 7-10 employees. It was the Operations Supervisor’s responsibility for their staff to meet or exceed sales goals, for equipment and cash flow to balance each and every night, and for customer service (a #1 priority within this business) to be carried out without flaw; all of which were met and earned great applause by myself. This included but was not limited to two Employee of the Month Awards (out of 350 employees,) and nomination of the United Way of Wine Country’s Campaign Leader Award.