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Results and data-driven global executive with a passion for B2B marketing and sales transformation. Successful track record helping companies from start-up to exit (4 times), and integration to expansion. Over 18 years of experience building high-impact marketing organizations that generate qualified leads, strong sales pipeline, industry awareness and customer loyalty. Experienced in product marketing, product management, corporate marketing and sales operations combined with analytical and P&L mindset. Specialties: Lead Generation, Product Marketing, Marketing Automation and Process, Sales Operations, Sales Enablement, Product Management, Event Management, SEO/SEM, International Marketing, Social Media Marketing, M&A, Integration, Analyst Relations, Branding, Public Relations.Twitter: @cindy_zhou
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Chief Marketing OfficerImprivataWashington, Dc, Us -
Chief Marketing OfficerKnowbe4 Aug 2023 - PresentClearwater, Fl, UsKnowBe4, is the provider of the world’s largest security awareness training and simulated phishing platform, and is used by more than 60,000 organizations around the globe. Founded by IT and data security specialist Stu Sjouwerman, KnowBe4 helps organizations address the human element of security by raising awareness about ransomware, CEO fraud and other social engineering tactics through a new-school approach to awareness training on security. -
Founding MemberChief Mar 2021 - PresentNew York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.Invited to join as a Founding Member for DC.Learn more and apply for membership at https://www.chief.com/ -
Founding MemberCmo Huddles Nov 2020 - PresentNew York, New York, UsBringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness. -
Founding MemberBusiness Journals Leadership Trust Apr 2020 - PresentUnited States, Us -
AdvisorSendoso Feb 2020 - PresentSan Francisco, California, UsSendoso provides a Sending Platform that helps sales, marketing, HR, and CX teams connect and drive results with personalized gifts, branded swag, eGifts, Cameos, virtual experiences & more. They have tech stack integrations, ROI reporting, team management, and do all global fulfillment. -
Board MemberTechnology Marketing Alliance (Tma) Oct 2019 - PresentThe Technology Marketing Alliance (TMA) is an invitation-only group of over 250 CMO and VP of Marketing members who are shaping the Washington, DC area's technology brands. For more information, visit tmadc.org or follow us on Twitter @TMA_DC.
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Founding MemberSales Enablement Society Jan 2016 - PresentWorldwide , UsThe Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area (I am one of the original sixteen). The society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations. The SES's mission is based on an Albert Einstein quote: "The definition of insanity is doing the same thing over and over again and expecting different results." This quote applies to most organizations tasked with driving sales and marketing productivity today. The Society now has chapters across the US and internationally. To learn more about us and for information on how to join, visit: sesociety.org -
Chief Marketing OfficerSecurityscorecard May 2022 - Jul 2023New York, New York, UsFunded by world-class investors including Evolution Equity Partners, Silver Lake Waterman, Sequoia Capital, GV, Riverwood Capital, and others, SecurityScorecard is the global leader in cybersecurity ratings with more than 12 million companies continuously rated. Founded in 2013 by security and risk experts Dr. Aleksandr Yampolskiy and Sam Kassoumeh, SecurityScorecard's patented rating technology is used by over 25,000 organizations for enterprise risk management, third-party risk management, board reporting, due diligence, cyber insurance underwriting, and regulatory oversight. SecurityScorecard is the first cybersecurity ratings company to offer digital forensics and incident response services, providing a 360-degree approach to security prevention and response for its worldwide customer and partner base. SecurityScorecard continues to make the world a safer place by transforming the way organizations understand, improve and communicate cybersecurity risk to their boards, employees, and vendors. Every organization has the universal right to its trusted and transparent Instant SecurityScorecard rating. Learn more at securityscorecard.com -
Chief Marketing OfficerLogrhythm Nov 2019 - May 2022Foster City, California, UsLogRhythm’s award-winning NextGen SIEM Platform makes the world safer by protecting organizations, employees, and customers from the latest cyberthreats. It does this by providing a comprehensive platform with the latest security functionality, including security analytics; network detection and response (NDR); user and entity behavior analytics (UEBA); and security orchestration, automation, and response (SOAR). Learn how LogRhythm empowers companies to be security first at logrhythm.com or follow us on Twitter: https://twitter.com/LogRhythmResponsible for global marketing, product marketing, revenue operations, and sales development. -
Chief Marketing OfficerLevel Access Jun 2018 - Oct 2019Vienna, Virginia, UsAs Chief Marketing Officer, I am responsible for driving Level Access's marketing, product marketing, sales enablement, and high-velocity sales initiatives. Level Access provides industry-leading and award-winning digital accessibility solutions to over 1000 corporations, government agencies, and educational institutions. The company’s mission is to achieve digital equality for all users by ensuring technology is accessible to people with disabilities and the growing aging population. Founded in 1997, Level Access has an unparalleled history in helping customers achieve and maintain compliance with the full scope of accessible technology regulations and standards including the ADA, WCAG, CVAA, AODA, Mandate 376, and Section 508. Delivered through a comprehensive suite of software, consulting services, and training solutions, the company’s solutions ensure customer’s web, desktop, mobile, and electronic document systems are accessible to everyone. Level Access is endorsed by the American Banking Association, named a White House “Champion of Change” in 2014, and multi-year repeat winners on the Inc.5000 list of fast-growing companies. To learn more, please visit http://www.levelaccess.com. Follow us on Twitter: @LevelAccessA11y -
Advisory Board MemberDeliverycircle May 2016 - Oct 2018Claymont, Delaware, UsDeliveryCircle provides both businesses and consumers access to a pool of pre-screened local drivers for same day, on-time deliveries at an affordable price. Founded by an ex-Google and Motorola product executive, DeliveryCircle disrupts traditional last-mile delivery options by right-sizing deliveries to the appropriate vehicles via an intuitive mobile app. Currently operating in Washington D.C., Northern Virginia, Delaware, Philadelphia, Southern New Jersey, Atlanta with additional markets to come. The company closed their series A round of funding in June 2018 led by Cambridge Capital, NFI, and other strategic investors.Advised on marketing strategy and startup direction for this fast growing business. Learn more at deliverycircle.com -
Vice President & Principal Analyst - Digital Marketing And Sales EffectivenessConstellation Research Jun 2016 - Jun 2018Monte Vista, California, UsLed the research and advisory practice for Constellation's #CMO and #CRO clients specializing in marketing, sales effectiveness, and customer experience technology, best practices, and trends. Consistently ranked as a top analyst on ARInsight's ARchitect Analyst Power 100, and contributed to over 100 media articles including bylines and quotes in Fortune, TechCrunch, CRM Magazine, ZDNet, eCommerce Times, CMSWire, TechTarget, among others. Frequent speaker at conferences, C-Level roundtables, live streams, and webinars for companies such as Microsoft, Adobe, Salesforce, Oracle, Marketo, SAP, PROS, and more.Constellation is an award-winning Silicon Valley-based research firm passionate about how business models can be transformed by disruptive technology. Our goal is to help our clients realize the Art of the Possible. -
Global Svp Of Marketing & Sales OperationsSyniti Nov 2014 - May 2016Needham, Massachusetts, UsPromoted to Senior Vice President in 14 months with expanded responsibilities over both global marketing and sales operations.Highlights:❖ Strategic Partner Go-to-Market: Led global marketing and sales enablement activities in support of SAP Solution Extension (SolEx) reseller program. Solution Extension is SAP's top-tier partner program.❖ Sales Acceleration: More than quadrupled pipeline coverage for multiple geographies and proved marketing revenue contribution through ROI-driven campaigns. Served as executive sponsor to key sales deals.❖ Customer Engagement: Created customer conference, BackOffice Data Summit, led reference and Net Promoter Score (NPS) program to measure customer success. Happy, reference-able customers led to marketing's ability to generate a library full of customer videos/case studies.❖ Market, Brand and Product Awareness: Facilitated BackOffice's inclusion in Gartner's Magic Quadrant, Market Guide and 2 Forrester Waves for the first time in the company's 19 year history. ❖ Digital strategy: Early adopter of website personalization for better user experiences and led the design of the content marketing hub. ❖ Company honored with 5 award wins in 2015 including SIIA's coveted CODiE for software excellence.❖ Sales Operations: Created sales on-boarding program, instituted monthly sales training, automated RFP/RFI process, advised on territory management and designed compensation plans to drive sales excellence. Led program agenda of annual sales kickoff (SKO). -
Global Vice President Of MarketingSyniti Sep 2013 - Nov 2014Needham, Massachusetts, UsLed the Global Marketing organization at BackOffice Associates. Drove demand generation, product marketing, go-to-market strategy, messaging and positioning, partner marketing, analyst relations, public relations, branding, digital marketing, marketing automation and CRM integration. Highlights:❖ Managed go-to-market, sales enablement and demand generation plan for BackOffice's SAP Global Reseller agreement (SAP Solution Extension).❖ Achieved 1678% growth in digital, content and SEO market presence in 4 months (Dec 2013 - March 2014) with comprehensive digital marketing strategy. ❖ Launched new website optimized for demand generation, created thought-leadership content marketing strategy, increased social media visibility, lit up influencer (analyst and media) relations program, and grew the company's visibility by tripling media coverage.❖ Led messaging, communications and marketing integration of BackOffice's acquisition of UK company ENTOTA.❖ Transformed BackOffice's marketing automation and CRM systems, re-defined lead-to-close process, establish pipeline conversion metrics and executive reporting/analytics. System transformation led to ability to measure marketing contribution to pipeline and deals won.❖ Drove new messaging and positioning of company brand and solutions.❖ Increased awareness and company profile: BackOffice named to DBTA's List of Top Companies that Matter Most in Data - June 2014❖ Created first customer conference - BackOffice Data Summit. -
Marketing Executive, Worldwide Smarter Commerce Demand ProgramsIbm Jan 2012 - Aug 2013Armonk, New York, Ny, Us❖ Drove worldwide demand creation for the Procurement, Commerce, Supply Chain and Merchandising/Trade Planning lines of business in the Smarter Commerce Buy, Market and Sell quadrants.❖ Managed Go-to-Market strategy for IBM’s Chief Procurement Officer (CPO) Initiative with events and programs featuring IBM’s corporate CPO, John Paterson. Campaigns generated global demand for IBM Smarter Commerce Procurement Solutions.❖ Launched the largest CPO study ever conducted with participation from over 1100 procurement executives globally. Worked closely with IBM Institute for Business Value (IBV) on research launch.❖ Tapped to assist in special projects with IBM Software Group (SWG) Marketing such as the internal marketing system and CRM transformation project. IBM moved from Siebel to SugarCRM. ❖ A member of IBM's executive succession (top talent) program. -
Senior Director Of Corporate Marketing And Global Demand ProgramsEmptoris, An Ibm Company Dec 2010 - Aug 2013*Acquired by IBM in December 2011 - http://ibm.co/13DmkiaManaged all Emptoris corporate marketing functions including CRM, marketing automation, analyst and media relations, internal and external communications, lead generation process and measurement, pipeline management, branding, collateral and website. Highlights:❖ Drove Emptoris's global demand creation and pipeline development across the Americas, EMEA, and APAC, working closely with the inside sales and field sales teams. ❖ Co-developed lead waterfall model with finance and sales operations to consistently measure marketing performance and contribution against company sales targets. ❖ Increased Emptoris’ media presence by 3x through targeted PR campaigns and media outreach. Efforts resulted in numerous company awards including Inc.5000, Red Herring, Supply & Demand Chain Top 100, and many more. ❖ Managed analyst relations program ensuring Emptoris "Leaders" placement in the Gartner Magic Quadrant and Forrester Wave. ❖ Successfully led and completed 7 marketing integration workstreams for the IBM acquisition including collateral "bluewash", CRM, marketing automation, lead database, web marketing, vendor transition, analyst relations and public relations. Results led to achieving IBM's first-year acquisition business case.❖ Post acquisition integration, role expanded and tapped to lead WW demand generation for IBM Smarter Commerce.
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Senior Director Of MarketingRivermine (Acquired By Emptoris) Mar 2004 - Feb 2011Fairfax, Virginia, Us*Acquired by Emptoris December 2010 - http://www.prweb.com/releases/2011/0106/prweb4946434.htmHelped grow Rivermine from a 25-employee startup (then called Telco Exchange) to the leading provider in the Telecom Expense Management (TEM) market with sales bookings increase of over 12,000%. Rivermine was funded by top-tier Venture Capital firms including SoftBank Capital, Columbia Capital, Valhalla Partners and Longworth Venture Partners. ❖ Responsible for all Lead Generation, Marketing Communications and Product Marketing initiatives including branding, public relations, event management, webinars, content marketing, analyst relations, search engine marketing, partner marketing. ❖ Rivermine was recognized as an industry leader by all the major analyst firms including Gartner’s Magic Quadrant. ❖ Ghost-wrote several byline articles published in eWeek, Network World, and Network Magazine. ❖ Part of the strategic team that managed Rivermine’s acquisition of BBR Wireless Management and MBG Expense Management. ❖ Company was successfully acquired by Emptoris in December 2010 (then IBM) and named one of the "Exits of the Year" by Washington Business Journal's Venture Capital Awards. -
Senior Manager, Marketing And Product DevelopmentChina Telecom Usa Feb 2003 - Mar 2004Managed marketing communications and branding for the US division of China’s largest telecom company. Responsible for the corporate PR strategy and media outreach plan, including media tours, press releases, and events. Functioned as project sponsor and oversaw the development of value-added products suite such as videoconferencing, audio conferencing, web collaboration, and calling cards. Developed product package including business case, 3-year revenue forecast, and all related product collateral. Supported US sales team to cross-sell/up-sell to China Telecom’s Global 1000 customers
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Director Of Product ManagementSentori, Inc. Jun 2001 - Jan 2003Us -
Product Marketing Manager IiiMci (Now Verizon Enterprise Solutions) Jun 1994 - Jun 2001eSales Solutions, EDI Implementation, Interact (Service Inquiry, OrderPro and StatusPro)
Cindy Zhou Skills
Cindy Zhou Education Details
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Louisiana State UniversityInternational Business -
University Of MarylandB.A.
Frequently Asked Questions about Cindy Zhou
What company does Cindy Zhou work for?
Cindy Zhou works for Imprivata
What is Cindy Zhou's role at the current company?
Cindy Zhou's current role is Chief Marketing Officer.
What is Cindy Zhou's email address?
Cindy Zhou's email address is ci****@****web.com
What is Cindy Zhou's direct phone number?
Cindy Zhou's direct phone number is +177440*****
What schools did Cindy Zhou attend?
Cindy Zhou attended Louisiana State University, University Of Maryland.
What skills is Cindy Zhou known for?
Cindy Zhou has skills like Product Marketing, Lead Generation, Saas, Strategy, Crm, Salesforce.com, Product Management, Marketing Automation, Go To Market Strategy, Marketing Strategy, Enterprise Software, Management.
Who are Cindy Zhou's colleagues?
Cindy Zhou's colleagues are Robert Miller, Lily Garvin, Francisco Guardado, Laura Vargas Calderón, Abby Watt, Jakob Voss-Eliasson, Alona Boshonek.
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