Cindy T. Email & Phone Number

Lymington, Gb

Lyndhurst, England, United Kingdom

Fareham, England, United Kingdom

Cambridge, England, United Kingdom

Singapore

- Extract critical information from web analytics tools to inform marketing decisions and build customer journeys- Plan and implement digital marketing activity, including SEO/SEM and advertising campaigns- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimise spend and performance based on the insights- Execute email marketing campaigns- Maintain marketing prospect data and build successful segmentation for digital campaigns- Create visuals and photo editing in line with brand guidelines and ToV

Singapore, Singapore

London, United Kingdom

- Was responsible for national and regional PR to support the organisations strategic requirements,leading on regional and local media work to assist service teams across the UK- Worked internally to collect case studies across the organisation to illustrate the charity’s impactand pitch stories to relevant media outlets- Created and delivered bespoke literature including leaflets, flyers, posters, presentations for serviceteams- Monitored media, handled interview requests and responded to media enquiries- Managed the annual advertising activities and managed advertising database – ensure adverts arecorrect and featured in agreed journals

Bedford, United Kingdom

- Managed social media channels (Facebook, Twitter) through design, creation and distribution of content, increased reach by 296% and engagement by 524% during 2017/2018- Worked with the Mayor, Councillors and senior managers to coordinate and deliver keymessages highlighting the work of the Council, its decisions and Council services.- Monitored, reviewed and responded to relevant comments on both organic and paid social media posts in a quick and timely manner with an aim to build stronger relationships and increaseengagement- Provided regular reporting and analysis of the performance on content and channels againstagreed benchmarks and KPIs- Managed and updated the Council website - Generated income through offline marketing- Created and edited Promotional video for internal and external use- Maximised media coverage and took care of proactive and reactive PR opportunities to promote the Council’s activities- Monitored media, handled interview requests and responded to media enquiries

Birmingham, United Kingdom

London, United Kingdom

Birmingham, United Kingdom

Paris Area, France

-Provided Business English lessons to working Professionals from a variety of fields -Created interesting and commercially minded lessons catered to the needs of corporate clients-Taught classes on modules such as Business, Marketing & Advertising, Accounting and HR-Prepared students for tests such as TOEIC/TOEFL/BULAT/IELTS -Carried out mock interviews and corrected CVs

Paris Area, France

Master Of Science (Msc), Strategic Marketing Management, Distinction

Activities and Societies: Aston Women in Business, Aston Chinese students society, SU Marketing Committee member, Course.

Bachelor'S Degree, French Studies, 2:1