— Strategize & manage online and offline marketing campaigns— Plan, produce, shoot, & direct content creation across social media, print, & e-commerce platforms— Lead public relations, paid media, and social media teams to exceed benchmark KPIs

Spearhead and lead content marketing across key brands such as FOX Network Group, Disney Channel Asia, Tim Hortons, and NYX Professional Makeup.

Develop and deliver robust content for Disney Channel’s digital tentpoles: National Geographic, FOX Life, FOX Movies, FOX Sports, and Club Mickey Mouse

— Spearheaded end-to-end content creation, from ideation, scripting, production, optimization, and analytics— Led and mentored in-house creatives to deliver innovative, creative communications, campaigns, and content— Created and managed the social media calendar, consisting of 90 pieces of digital content per month — Actively monitored the performance and progress of the brand’s social media platforms and campaigns— Leveraged data analytics tools to interpret content performance into digestible insights to be shared with brand stakeholders

— Populated the content calendar with relevant UGC posts in-line with global brand guidelines— Conceptualized, shot, and produced, static and video content to support monthly campaigns

— Photographing digital assets for the online magazine, Bloom, and the Facebook and Instagram pages — including, but not limited to product photos, cosmetic arm swatches, swatch portraits— Creating and sourcing assets, writing interactive copies, and managing the Instagram account— Producing effective Facebook ads, site banners, article graphics, and newsletter layouts— Producing sponsored video content that caters to the client's needs