Liu Xi(Cinko) Email & Phone Number

Shenzhen, Guangdong Province, Cn

Shenzhen, Guangdong, China

Hong Kong

Hong Kong

Hong Kong

- Client categories include beauty, travel, fashion, luxury, hotel, mobile (3 clients, 15+ new pitches)- Did researches and interviews to uncover clients' digital transformation opportunities in their own industries.- Designed digital strategies and actionable plans, covering social media, web/app development, and e-commerce. - Worked closely with creative, account serving teams and clients to execute, monitor and optimize digital campaigns. - Provided digital trends and conducted workshops with clients to design future digital marketing plans.

Hong Kong

- Supported 3 new project pitches (Vivo, Hangzhou Tourism Administration, and Tank of Glory) by providing landscape research, digital marketing strategy planning, and potential business partnership negotiation.- Liaised with clients (Vivo, Jiangsu Tourism Administration, and LAVA) to formulate and execute digital marketing plan, content, and ad placement on digital medias in SEA, Middle East and Europe.- Outperformed 30% of Vivo's KPIs on fan growth, and interaction rate. (no. of social media: 5+ millions) - Arranged creative production forVivo & ZTE, including website, product shooting, cinemagraphic and video. - Created training decks on digital strategy, branding, and execution toVivo.

Hong Kong

Hong Kong

- Developed a joint venture channel (Ch.now Jelli) with Jiangsu Broadcasting Corporation, and successfully met KPIs on channel revenue, and branding. - Controlled channel cost by proposing content of different grades, and providing market data support during contract negotiations. - Supported SEA team to distribute the channel in Malaysia successfully by creating channel decks, organizing media trips to mainland China, and customized channel content. - Managed the channel operation in HK, including programming, marketing, and advertising sales.- Coordinated the project of VOICE OF CHINA S4 with Star of China Media, including the audition campaign in Hong Kong, program promotion, and simulcasting on TV.

Hong Kong

- Analyzed the advertising market trend and competitive landscape for sales performance management optimization and sales kit development, which had contributed to 22% overall revenue growth.- Monitored channel (financial news & entertainment) performance to optimize sales strategy and develop new advertising products, which had achieved 4% channel revenue growth.- Customized advertising schemes for clients that had generated HK$11+million revenue.- Prepared commitment plan decks, and logistics coordination for media agency visiting.

Hong Kong

- Supported the editing work of yearly corporate performance report. - Invited 700 shareholders to attend the annual meeting through more than 170 financial institutions

Master Of Arts (Ma), Global Communication

Activities and Societies: Director of Graduate School Singing Competition

The Certificate Of The Second Major, Sociology, 3.9/4.0

Bachelor Of Arts (B.A.), Journalism, 3.8/4.0

Activities and Societies: - National Scholarship (TOP 1%) - Research Scholarship (TOP 1%)

Exchange Studies, Film/Cinema/Video Studies, 3.9/4.0

Activities and Societies: Volunteer-Chinese culture tutoring in government