Cinnamon Potts Email & Phone Number

• Developed training initiatives and sales goals for SmartStrand Triexta Carpet growth for a four state territory and increase sales by $1 million.
• Strategized sales plans and promotions to drive business, resulting in a 9% sales increase.
• Analyzed displays not generating sales, reviewed with retailers, and made recommendations to achieve a 75% re-activation rate.
• Coach and develop territory managers to give effective presentations, created training and reference materials, resulting in 100% participation.
• Serve as a liaison to implement corporate and regional goals, promotions, information, and benefits to sales team resulting in 98% execution. Works cross-functionally with sales, brand and product teams to implement.
• Conduct professional training presentations and product demonstrations for retailers resulting in a 12% increase.

• Manage 447+ accounts in a 19 state territory working with 100+ retailers generating $92M in sales.
• Developed new business resulting in 40% increase in new accounts.
• Manage onboarding training of new hires for marketing and account management. Educate and coach current personnel, and conduct frequent face-to-face trainings.
• Drafted and instituted easy-to-use training and reference materials, and facilitated on-going regional trainings that incorporated philosophy, standards, and benefits to the programs utilized by 180 field personnel.
• Executed a store incentive program for resellers that netted 30% sales growth.
• Created sales strategy to expand market share and grow in underperforming accounts, resulting in a 7% increase.

• Maintained 160 program accounts in a 12 state territory for the Mid-Atlantic and Northeast Regions.
• Aided Territory Managers and District Managers and addressed/resolved any issues for continuous alignment with program standards.
• Sourced and prospected for new aligned accounts; made presentations, negotiated contracts, and closed deals.
• Implemented initiatives, promotions, and information, to both sales team and retailers, to grow their sales and margins, to maximize retail sales and profitability to maintain a 100% goal alignment.
• Tracked and reviewed aligned regional sales monthly with regional management and identified under-performing accounts that led to a growth of $2M.
• Created and executed a recruitment initiative that placed new accounts based on available geographic areas, program standards, and sales volume.

• Serviced and maintained 85 accounts in 5 states.
• Assisted the Marketing Specialist to recruit prospects and make presentations.

Bachelor Of Applied Science (Basc), Interior Design, Magna Cum Laude

Wset, Wine And Spirits L2

Wset Spirits L2