I specialize in storytelling coaching that helps clients drive effective change. I work with a range of roles, especially data analytics professionals, both those who sit in a business / operations area or in a technology area. I focus my coaching on key elements of the disconnect between insights from data (including knowledge and evidence) and decisions that matter. My coaching blends aspects of both communications and consulting skills.

FocusFirst is a boutique consulting firm for transformation & strategic change projects. The firm specializes in the industry that combines former top executives and an award-winning method to accelerate transformations. This unique "double helix" of capabilities equips the firm to help customers deliver results faster against demanding business goals. Executives work with FocusFirst to develop organizations, structure & to accelerate transformations. FocusFirst works with leading Fortune 500 companies such as Merck, Novartis, E.ON, BASF, as well as established mid-sized companies.

Focus on optimizing processes and human skills that help companies drive more value from data, knowledge, and insights for the business, customers, and employees. Worked with individuals and teams including CX, marketing, digital/ecommerce, consumer and customer insights, market research, competitive intelligence, service, people management, and IT. Research and coaching included organization development and change management; innovation and best practices; leadership development; specific skills such as data storytelling and using OKRs effectively, balancing global and local approaches; technology vendor evaluation.

Strategy, program, and change management lead for multiple enterprise-wide digital projects over 5 years to re-platform and launch a new, single global B2B eCommerce website from 2 separate sites with non-harmonized ERPs, PIMs, CRM, etc. Global stakeholders included multiple separate P&Ls with divergent needs. Project team was global. Following launch, metrics and KPIs were ahead of forecast. Responsible for data analytics and insights team (web, eProcurement, eCommerce, VoC, UX). Key Contributions:Following launch, the new website showed, globally• Increased growth in eBusiness sales, conversions (orders, leads), and average order size• Increase in average customer satisfaction with the site• More qualified traffic

Directed the global eProduct Center of Excellence across all business units. Introduced and managed shared platforms including 30+ B2B/B2C websites globally (plus localization and translation), a digital sales enablement platform, email marketing, SEO/SEM, mobile, and digital analytics/customer research and insights.Key Contributions:• Equal focus on approaches to helping Boston Scientific colleagues change the way they work while we optimized customer digital experiences we built• Rebuilt an underutilized email platform for Sales rep multichannel marketing. Generated uptake across 80% of the company, resulting in increased clinical discussion with MDs and other HCPs• Business lead on project to drive field sales effectiveness and efficiency through mobile technology and content; rolled out iPads (then new to market) to 2,500 US field sales and marketing colleagues in 10 weeks. The US launch was successful and was followed by global launch

P&L accountability for 20% of the company’s revenue (training and events). Accountable for company’s offline and online marketing strategy and execution across all channels, including corporate communications, inbound marketing (print and digital/email, webinars), sales communication materials, SEO/SEM, eCommerce, customer service, and online advertising. Key Contributions:• Introduced eCommerce for event and training program purchase • Transformed email marketing from blast approach to campaign approach integrated with CRM. Provided delivery of sales leads direct to sales rep desktop; one campaign produced 15% of one conference’s budgeted revenue.• Met or exceeded revenue growth and contribution margin goals for all conferences; two of the four conferences exceeded previous year’s margin by 41% and 22%, respectively.• Accountable for strategy and design for new brand / new website introducing eCommerce and content management.

Accountable for strategy and management of the digital educational product portfolio with a budget shared across multiple Pearson companies. Accountable for complex web system integration projects – from strategy and inception to launch - with globally dispersed teams. Led digital accessibility strategy - a completely new concept at the time - for the products.Key Contributions:• Supported the generation of $1 billion in annual revenue and market leadership in basal textbook markets by revamping hallmark online product and 400+ content and assessment products• Led an 18-month, $12 million project to redesign a high-transaction, data-rich (tests and assessment) web application serving K-12 teachers, students, administrators, and parents; was the business lead managing up to 70 software engineers in the U.S. and India. Project was delivered on-time, on-budget, and on-scope and quality• Saved $500K over two years by instituting a project management methodology that enabled more timely and predictable delivery of digital products

As Regional President, was accountable for P&L, delivering up to $28M in annual revenues. Oversaw staff of up to 165 strategy consultants, creatives, content and marketing experts, sales people, and software engineers and architects. Served top-brand clients, developed innovative key client strategies, and introduced innovative internal processes.

Created strategy for and oversaw the execution of websites that matched marketing and business needs, achieving measurable results for clients and meeting agency revenue targets. Clients included LL Bean, IBM, Kraft, and many more. Evolved and delivered across clients what was a then-new and innovative service offering that today is called digital content marketing.

Originally hired as manager of Harvard Business School's case study sales to other institutions, I quickly shifted to an enterpreneurial venture for HBP: introduce, create, and publish multimedia corporate training. With a colleague and a small budget provided by the President along with partnership with HBS Professor Linda Hill, we created the first product and also acted, initially, as the sales and marketing team, thanks to leads from HBS professors. I was the instructional designer, writer, production team member, and overall editor. The product was immediately successful and laid the groundwork for HBP's Corporate Learning division. In 1995, I was named a "top 100 outstanding multimedia producer" in Multimedia Producer magazine (now Digital Producer).