Cintia Mendes Pereira

Cintia Mendes Pereira Email and Phone Number

Consultora de Marketing @ Quoretech
São Paulo, Brazil
Cintia Mendes Pereira's Location
São Paulo, Brazil, Brazil
Cintia Mendes Pereira's Contact Details

Cintia Mendes Pereira work email

Cintia Mendes Pereira personal email

n/a
About Cintia Mendes Pereira

Welcome visitor,What motivates me? To answer this question, it was necessary to experience successes and failures, until I discovered my motivation: do new things, every day! And it's not to make inconsistent and inconsequential changes, but to have a curious look at people, cultures, situations and evidence, in order to look at the next day in a new way, allowing to learn and teach with what has been experienced. It’s what made me evolve and become who I am today: an innovative and creative person, entrepreneurial, results-driven and capable of overcoming challenges, optimizing paths and leading people and processes, transforming data into insights, bringing pragmatism to communication and execution.Over my career, I have held a number of managerial positions in Business Development and Commercial (Marketing and Sales) areas over distinct therapeutic areas, managing mature portfolios and also launching new products in Primary Care and Specialty Care, always aligning scientific and commercial knowledge to offer the best for patients, healthcare professionals and healthcare system.My passion is to contribute with companies in the healthcare market, adding my technical and commercial expertise, to explore new paths, respecting their culture, size and ambition, connecting with key partners to make their businesses evolve. Proof of this were the businesses developed in segments of Specialty Care (non-retail), Medical Devices (B2D), Prescription Drugs and OTx Products (retail), in addition to the development of dozens of strategic projects for companies in the healthcare segment as an advisor.I am always looking for new opportunities to talk about strategy, innovation and communication in the healthcare market. If these topics are also of interest to you, let's connect!e.mail: farmareg@uol.com.brWhatsApp: +5511 991 723 786

Cintia Mendes Pereira's Current Company Details
Quoretech

Quoretech

View
Consultora de Marketing
São Paulo, Brazil
Website:
quore.tech
Employees:
45
Cintia Mendes Pereira Work Experience Details
  • Quoretech
    Consultora De Marketing
    Quoretech
    São Paulo, Brazil
  • Quoretech
    Marketing Advisor
    Quoretech Apr 2021 - Present
    São Paulo, Brazil
    Through market data analysis, customer insights and ROI metrics, I develop and execute marketing strategies that align with the company's objectives and market needs. I convey complex medical and technical information in a clear and attractive way to diverse audiences, including doctors, patients, investors and regulatory bodies, to communicate the value proposition of the solution.I observe market changes, adapting strategies and driving innovation, focusing on understanding the needs and challenges of healthcare providers, patients and other stakeholders.I participate in industry conferences, contribute to publications and seek to stay ahead of market trends.Highlights:• strategic and marketing planning• go-to-market strategy• health technology assessment
  • Artegist Healthcare Consulting
    Healthcare Advisor
    Artegist Healthcare Consulting Aug 2018 - Present
    Lisbon Area, Portugal
    Artegist Healthcare Consulting develops highly personalized projects for clients in the healthcare market, offering a practical and objective vision of marketing, innovation and branding strategy. In this company I develop activities as a consultant and entrepreneur in the healthcare market, which brought me the opportunity to create a health communication startup abroad, through the construction of a digital community in Alzheimer's Disease, improving the literacy in the disease, besides having the participation of this community in the collection of real world data (RWD), which brought me satisfaction in being able to contribute with more than 3,000 participants in the community, who live and live with the disease. It was also possible to assist a European company to implement an operation for medicine in Brazil, as well as to assist Brazilian pharmaceutical companies to improve performance and even implement an operation in Europe in medicine, cosmetic and medical device.Highlights:• patient journey• digital health communication• healthcare business strategy
  • Acessa
    Communication Advisor
    Acessa Jan 2022 - Dec 2023
    São Paulo, Brazil
    Supporting in strategic and tatic communication plan for healthcare market, considering brand awareness, communication and educational activities for internal and external stakeholders.
  • Aché Laboratórios Farmacêuticos
    Specialty Care Product Manager
    Aché Laboratórios Farmacêuticos Jan 2016 - Jul 2018
    São Paulo, Brazil
    I kicked off the marketing area of ​​the Specialty Care Franchise, managing a portfolio of mature products in decline and an exclusive product in evolution, in addition to implementing a pipeline in new therapeutic classes with the launch of 2 products. The accumulated results showed a reduction in the fall in mature products, greater evolution in the exclusive product and success in launches, with an overall result of the Franchise with 27% evolution in gross revenue.I've also worked in the pipeline of the ophthalmology portfolio, including eye lubricant and non-hormonal anti-inflammatory, indicated after surgical procedures.Highlights:• business plan development and management for hospital products and oncology support• development of a market access strategy in partnership with sales managers• leadership of people and processes
  • Aché Laboratórios
    Product Manager - Dermatology Prescription & B2D
    Aché Laboratórios Jan 2011 - Dec 2015
    São Paulo, Brazil
    I performed the kick off of a B2D business model, innovative in dermatology within the company, with 4 facial aesthetic procedures, where we had 2 of them discontinued. I led more than 20 medical training sessions annually. I also managed dermatology products under medical prescription with a double-digit growth rate in net sales and was recognized with second place in the Lupa de Ouro award for delivering excellent performance results.Highlights:• innovation in communication• crisis management• financial management
  • Aché Laboratórios
    Product Manager - Dermocosmetics Otx
    Aché Laboratórios Jul 2007 - Dec 2010
    São Paulo, Brazil
    I carried out the Dermocosmetic's business startup, innovative within the company, with contract management, medical promotion, trade marketing, press relations, in addition to performing the simplified communication processes with Beiersorf AG -Hamburg to define the product pipeline.Highlights:• go-to-market strategy• sales management, planning and budget control• relationship development with k.o.l. and sales force
  • Ache Lab Farm S/A
    Business Development Manager
    Ache Lab Farm S/A Oct 2003 - Jun 2007
    São Paulo, Brazil
    Responsible for mapping the market and opportunities for local development and license in healthcare products, using various prospection's tools. Establishing internal and external partnerships, effectively and collaboratively, to facilitate the flow of product development. Participation in the company's strategic planning and development of a 5-year pipeline, with more than 15 products.Highlights:• presentation of Business Cases to the board• work with multifunctional teams• implementation of robust financial analysis, PMO processes and k.p.i.s for metrics to achieve milestones of the project (for example, writing of the commitment term, negotiation and execution of contract, projections of post-closing value, market potential, margin, NPV, etc.)
  • Asta Medica Gmbh
    Business Development Manager
    Asta Medica Gmbh May 2001 - Oct 2003
    São Paulo, Brazil
    Responsible for mapping the market and opportunities for local development and license in health products, using various prospecting methods. Establishing internal and external partnerships, effectively and collaboratively, to facilitate the flow of product development. Participation in the company's strategic planning and development of a 3-year pipeline, with about 8 products.In Oct / 2003 the company was sold Ache Laboratorios Farmaceuticos.Highlights:• presentation of product designs for the board• work with multifunctional teams• implementation of robust financial analysis and k.p.i.s for metric of milestones of project
  • Asta Medica Gmbh
    Regulatory Affairs Coordinator
    Asta Medica Gmbh Feb 1999 - May 2001
    São Paulo, Brazil
    Planning and conducting registration procedures in Brazil, as well as life cycle management procedures (variations, renewals, transfers, etc.). Also responsible for supporting the health professional in oncology products, providing them with information on the technical profile of the products (dilution, compatibility, storage, etc.), clinical studies and other information relevant to the execution of a safe and effective chemotherapy.Highlights• Review of labeling documents• Professional interaction with regulatory bodies in direct contact with ANVISA, CVS-SP• Responsible for the implementation and coordination of pharmacovigilance
  • Schering-Plough Research Institute
    Crm Analyst
    Schering-Plough Research Institute Jul 1998 - Jan 1999
    São Paulo, Brazil
    Technical support for physicians, patients and sales force.
  • Zodiac Produtos Farmacêuticos
    Regulatory Affairs Analist
    Zodiac Produtos Farmacêuticos Apr 1998 - Jul 1998
    São Paulo, Brazil
    Planning and conducting registration procedures in Brazil, as well as life cycle management procedures (variations, renewals, transfers, etc.).Highlights• Review of labeling documents• Professional interaction with regulatory bodies in direct contact with ANVISA, CVS-SP
  • Pfizer
    Intern
    Pfizer 1995 - 1997
    São Paulo, Brazil
    Planning and conducting registration procedures in Brazil, as well as life cycle management procedures (variations, renewals, transfers, etc.)Highlights• Review of labeling documents• Professional interaction with regulatory bodies in direct contact with ANVISA, CVS-SP• Execution of CRM support activities

Cintia Mendes Pereira Skills

Pharmaceutical Industry Regulatory Affairs Pharmacovigilance Dermatology Pharmaceutical Sales Market Access Sales Effectiveness Pharmaceutics Competitive Intelligence Market Analysis Market Planning Generic Programming

Cintia Mendes Pereira Education Details

Frequently Asked Questions about Cintia Mendes Pereira

What company does Cintia Mendes Pereira work for?

Cintia Mendes Pereira works for Quoretech

What is Cintia Mendes Pereira's role at the current company?

Cintia Mendes Pereira's current role is Consultora de Marketing.

What is Cintia Mendes Pereira's email address?

Cintia Mendes Pereira's email address is ci****@****.com.br

What schools did Cintia Mendes Pereira attend?

Cintia Mendes Pereira attended Escola Superior De Tecnologia Da Saúde De Lisboa, Fia - Fundação Instituto De Administração, Universidade Paulista.

What are some of Cintia Mendes Pereira's interests?

Cintia Mendes Pereira has interest in Children, Environment, Education, Science And Technology, Disaster And Humanitarian Relief, Health.

What skills is Cintia Mendes Pereira known for?

Cintia Mendes Pereira has skills like Pharmaceutical Industry, Regulatory Affairs, Pharmacovigilance, Dermatology, Pharmaceutical Sales, Market Access, Sales Effectiveness, Pharmaceutics, Competitive Intelligence, Market Analysis, Market Planning, Generic Programming.

Who are Cintia Mendes Pereira's colleagues?

Cintia Mendes Pereira's colleagues are Matheus Freire, André Molina, Erica Kimie, Samuel Mesquita, Suellen Melissa Gonçalves Afonso, Felipe Matheus De Oliveira, Marcos Vinicius Pinto E Silva.

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