Ciao and welcome to my LinkedIn profile!I am pleased to share some key information about my professional journey, where the world ‘journey’ perfectly matches as well my life experience. Travelling, for me, means being naturally curious, open, flexible, keen to explore, always on the look-out for creative solutions, genuinely interested in people (any people) and capable to intercat ‘with’ and adapt ‘to’ different environments. These are in a nutshell my main personal traits that also describe my attitude at work, during over 20 years of career. I am passioned about people and growth, and I always strive for excellence. I developed a solid background as Executive manager, including General Management, thanks to multiple experiences at national and international level. I have been driving businesses, countries, divisions towards growth, structural improvements and important turnarounds. I love - and I am very good - in understanding the company needs and quickly assessing what is required by a specific organization to develop fast, modernize and transform processes. I have extensive knowledge of the B2C market dynamics, with a great focus in Direct sales and management of important sales structures. Customer centricity and results' driven are for me highly related.A strong strategic vision is paired with a sharp execution approach and a highly focused P&L management.As a team leader I care.- I care that the team performs as deserved. - I care that each member develops their talents, feels empowered and enjoys being part of a common purpose.Energy and enthusiasm are essential drivers in my professional (and personal) life: any challenge can be faced with courage, a good plan and a big smile.
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Commercial DirectorRobomagisterMilan, It
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Sales Director Bimby (Thermomix) And Board Member Vorwerk ItalyIl Gruppo Vorwerk Sep 2022 - PresentMilano, Lombardia, ItaliaVorwerk is a worldwide market leader in the direct sale of high quality household appliances: the well established brands Kobold/Folletto vacuum cleaner and the Thermomix/Bimby food processor.Vorwerk Italy is one of the biggest market within the Group, with about 600 direct FTE and 20.000 independent Sales Agents.Main responsibilities in the role:- Participate to the definition of the yearly strategic plans of Vorwerk Italy and the execution roadmap of cross-division projects. - Develop sales plans, drive and support the Sales team (Area Managers, Branch Managers and Agents) in order to achieve sales and structure growth targets for the Bimby division. - Implement Sales strategy, PR & Communication plans & quarterly marketing activities by aligning with the key Business Partners (GM, Marketing, Controlling, Operations, HR) and other key stakeholders, assuring the achievement of all business objectives (Net Sales, Business Results, Structure Growth).- Share and cascade sales & marketing initiatives via monthly and weekly meetings with the Sales, to onboard them & transform plans into actions and results. - Support and empower Area and Branch Managers through coaching, talent development and dedicated training & leadership programs. -
Managing DirectorAmc Spain Sep 2019 - Aug 2022BarcelonaAMC is an International direct sales leader of high-quality stainless steel cooking systems. Familiy owned, founded in Germany in 1963, AMC delivers a whole all-in-one cooking experience, including interconnected, digital cooking.As Managing Director, I was responsible for all commercial operations of the Spanish subsidiary including Sales, Marketing, Finance, HR, Logistics & Customer service as well as for the top-line growth and bottom-line profitability of the organization, with full accountability for the strategic set-up, aligned with the Corporate guidelines.I lead the company throughout the 2020-2021 pandemic crisis with solid management of financial stability, generating a substantial turnaround in sales and BR, by taking advantage of the external crisis to drive a positive business transformation towards agile management and digitalization of sales processes: CRM system – Omnichannel sales – Digital payments systems.
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Chief Marketing Officer, Head Of Training & Board MemberAmc International Dec 2014 - Oct 2019Rotkreuz, ZurigoTarget oriented management of the International Marketing, Communication & Training departments and, as member of the Board of Director, responsible for the 5 Years Group Strategy set-up and rollout.I managed the New Products Development Process and product portfolio profitability, being accountable for two major innovation releases & GOtoMarket strategy, with proven impact on Group sales and profitability. One of them being the development & launch of the fully interconnected cooking APP.Additional responsibilities and achievements:- Plan and implementation of international campaigns’ launches across Group Subsidiaries, with frequent visits to local markets for strategic onboarding and operational support.- Branding strategy and Customer Journey optimization.- Build-up & leverage the International Social Media channels, PR and Communication strategy. - Design and implementation of the Group CRM strategy.- Set-up of training & leadership formats to be implemented within the AMC Group’s subsidiaries.
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Training And Business Development ManagerAmc Italia S.P.A. 2011 - Dec 2014Milano, ItaliaResponsible for the planning, coordination and implementation of national training and business development activities related to the Sales structure (Area Managers, Branch Managers, sales agents).In close alignment with key stakeholders, I was in charge to develop and implement strategies to improve market penetration of the company.Additional responsabilities: Definition of career and talent development programs (bottom-up). Planning and execution of leadership training formats & Coaching programs to Top Area Managers, with the set-up of follow-up measures / KPI’s and success evaluation processes. Plan, organize and hold training and national events.
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Training ManagerTupperware Brands Jan 2010 - Jul 2011Milano, Lombardia, ItaliaTupperware is a very well known American multinational company that produces & sells home product ranges and it is worldwide known for its line of plastic containers for food storage and preparation.In my role as Training manager for the Italian subsidiary I lead the training department through planning, coordination and implementation of national training programs, by defining strategic direction and requirements for the sales force development.I was in charge to provide training programs and coaching to the Regional Sales Managers and set up a strong and sharp follow up program on all trainings : KPI’s measures, success evaluation. -
Marketing And Sales ManagerTitan Bagno May 2008 - Dec 2009Repubblica Di San MarinoBtoB company in the bathroom industry, family owned, producing and selling design and lifestyle for the bathroom experience. - Develop and execute the marketing plan by managing the marketing area in terms of:o Competitor and market analysis. Market and price positioning for all lines’ products.o Brands’ marketing through the coordination and development of PR and advertising strategies to drive brand awareness towards the trade and consumers channels.o Development of promotional plans in alignment with targets on margins.o Definition of the strategic plans and actions to improve products placement in store/show rooms.- Support to the Sales Managers in setting their monthly budgets and the sales department in achieving their goals by providing statistical reconfiguration of the sales figures and market coverage.- Preparation and organization of all the activities related to the main field exhibitions: International design Exhibition (Salone Internazionale del Mobile), Milano – Cersaie, Bologna.- Additionally to the above responsibilities, direct coordination of Sales Agents as Sales Area Manager of Lombardia, Veneto, Campania, East Lazio and Romagna.
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Marketing Project Leader At Tupperware Brands CorporationTupperware Brands May 2006 - May 2008BelgioLead New Product development projects by coordinating designers and engineers in the Tupperware Product Development TEAM in Aalst (Bruxelles). Assigned categories: Serving, Cookware, Storage and special line products (Licensing and cooperation). Overall ownership from sales forecasting to GOtoMarket strategy, based on a three years’ product release plan.Additional tasks and responsibilities:- Assess product strategy needs with the subsidiaries’ senior Management and locally promote the projects. - Tracking and making recommendations for category profitability optimization and sales growth at EU Area level by analyzing individual category performance and trends, carrying out customers’ market research & competitor surveys. - Proposing corrective actions on product development pipeline/implementation strategy.
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Product ManagerTupperware Brands Jan 2004 - May 2006Milan Area, Italy- Competitor analysis - both products and channel oriented. Market researches.- Responsible for new products launches, sales force training, forecast analysis of items included in the line catalogue, spare parts management and brochures’ updating.- Responsible for all the advertising/promotional materials released by the company: in charge of briefing and coordinating graphic designers, photographers, printing companies and other involved suppliers.- Responsible for products trainings at main products’ launches events & ongoing local products’ training.
Cinzia Di Michele Education Details
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Università Commerciale Luigi Bocconi, Milano -
Business Administration, Marketing
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U2Coach AcademyMaster In Corporate And Business Coaching -
Istituto Tecnico Commerciale Indirizzo Programmatori - B. PascalDiploma Di Ragioneria
Frequently Asked Questions about Cinzia Di Michele
What company does Cinzia Di Michele work for?
Cinzia Di Michele works for Robomagister
What is Cinzia Di Michele's role at the current company?
Cinzia Di Michele's current role is Commercial Director.
What schools did Cinzia Di Michele attend?
Cinzia Di Michele attended Università Bocconi, Università Bocconi, U2coach Academy, Istituto Tecnico Commerciale Indirizzo Programmatori - B. Pascal.
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