Cristian Ciocani Email & Phone Number

Bucharest, Romania

• Analysed & interpreted product, market, trend & competitor data for 500k+ monthly website visitors using Google Analytics & Adthena in order to provide data driven, innovative ideas and recommendations• Segmented communication messages in each campaign to connect to relevant customer personas – advertising channels used: Google Ads Search & Display, Bing, Facebook and remarketing either direct or through platforms such as AdRoll and Perfect Audience • Developed advanced Google Analytics and Google Tag Manager implementations to connect the dots between marketing spend & profits; forecasted ROI with a very low margin of error• Participated in and coordinated website redesigns and platform migrations • Managed to maintain the same level of organic visitors (no drops in organic traffic) to the website while upgrading the ecommerce CMS • Led and contributed to web development projects that included creating, theming, and maintaining content management systems (Magento, Drupal, WordPress) • Developed and executed new customer acquisition strategies including preparation of proposals and agreements.

Toronto, Canada Area

• Evaluated web traffic and user behaviour so that I can provide recommendations to improve the website conversions, sales funnels and the overall customer experience• Provided consultancy for website development, maintenance and digital marketing strategy • Designed, managed and delivered client campaigns across all digital channels including SEO, social & PPC (native, display and re-marketing)• Designed and developed Email marketing strategies, campaigns and optimisations for clients• Managed multiple projects while utilizing contractors (designers and developers) and conducted client meetings to explore new projects as well as discuss project progress and options• Configured domains and web servers using either WHM/cPanel or cloud based solutions such as ServerPilot

Toronto, Canada Area

• Managed the webstore and its operations including store inventory, shipping and transportation of goods, checkout process, email success series, abandon cart series, A/B testing store experience and product images • Managed the merchandising supplier and vendor relationships• Created and managed product timelines in relation to key financial and sales goals• Weekly reporting on all activities including lead generation, revenue and units sold

Liberal Arts And Sciences, General Studies And Humanities

Bachelor Of Arts - Ba, Classics And Classical Languages, Literatures, And Linguistics