Francesca Cipolla Email & Phone Number

Roma

In charge for the Digital Communiction strategy for all the telco brands in Tiscali Italia portfolio.My main activities: • definition, implementation and development of the Digital Communication plans for both the telco brands: Tiscali and Linkem• Development od the Tiscali social media channels (Facebook, Instagram, Tiktok, the Corporate website)• Social management, editorial planning and budget allocation• Studying and realizing web adv campaigns aligned with selling strategy preposition• Creative tools for online engagement and lead generation (ie contest online)• Leading and coordination multiple creatives and consulting web agencies• Content marketing strategy (coordinating external agencies and creators and Influencer)• Supporting (from the digital side) all the events in which Tiscali and Linkem are involved (commercial events, launches of partnership, corporate events)

Roma

• Planning the overall digital content strategy, setting goals and assessing KPIs• Designing social media strategies (organic and paid) to achieve marketing targets• Launcing new digital activities, contest online and events• Managing influencer marketing activities• Monitoring metrics and insights• Menaging and improving all the digital communication channel (website, App, blog, social, selfcare touchpoin, blog, loyalty platform) through the analysis of needs, the design of the UI/UX and the definition of technical specifications for development up to the go-live• Menaging relationship with external agencies and partners, including negotiation and contract definition

Roma, Italia

• Organic and Paid social media: editorial calendar, content management, analysis e reporting, budgeting• Administration of all company social media accounts to ensure up-to-date content• Periodic updating and analyisis of data driven reports and documents • Reserching and managing media partnership• Digital marketing projects (contest online, influencer marketing, corporate and employer branding campaigns)• Involment in several activities with creative teams (shooting for seasonal adv campaign, tradeshows and events, press and media conferences)• External digital agencies coordination

Roma, Italia

Londra, Regno Unito

Milano, Italia

• Building a better undertanding of key audience and perceptions and awareness of the different brands and products through focus group, in-depth interviews and other qualitative research to drive marketing campaigns• Managing and supervising and executing all phases of market research studies carried out both with the support of external agencies and completely in house• Managing Market researches on trend forecasting, customer segmentation and competitors benchmarking

Roma, Italia

#InnovActionLab is a non-profit organisation, founded in 2011, whose sole mission is to create talent-preneurs. It achieves this through an emotionally high impact, no-nonsense course made up of seminars and trial pitches. The course is offered for free to students between 18 and 38 years of age. The seminars are held by entrepreneurs and startuppers and the student teams are all assigned mentors. Of about 50 teams, up to 8 finalists are selected for the finals, usually held end of June. The finals are in front of about 800 people with about 100 investors! That's high impact! It is all financed through the generous donations from our sponsors and supporters. Why do they donate? Because the unintended end-product are startups. Since 2011, InnovActionLab alumni have created or become part of a total of 25 startups to date (March 2013), raising over €4,000,000 from VCs and angels.During the competition I formed my startup, FanPoke, and learnt how to run it, with classes on marketing, business planning and development.

Master Of Science (Msc), Major In Management Of Innovation

Activities and Societies: Thesis: Equity Crowdfunding: an alternative solution to finance startups in ItalyDouble Degree in International.

Master In Digital Marketing

• Digital strategy • Social Media Marketing: strategia e piano editoriale • Media planning • Campaign adv management • Video strategy •.

Master Of Science (Msc), International Management

Activities and Societies: Exams taken: Corporate strategy Quantitative methods International accounting International economics Corporate.

Bachelor'S Degree, Economics And Management

Thesis: "Il segreto del successo aziendale: il caso Luxottica Group”