Pentru organizatiile din piata farmaceutica din Romania care inca mai folosesc modelul de promovare clasic, bazat pe comunicarea persuasiva a beneficiilor produselor promovate, pot fi de ajutor prin sustinerea lor in tranzitia spre modelul de comunicare actualizat, utilizat cu succes de marile corporatii pharma.Acest nou model pune in prim planul comunicarii cu personalul medical un anumit pacient specific, focalizand mai usor si cu mai mult succes comunicarea spre adoptarea produsului promovat.Astfel, pacientii primesc o solutie terapeutica adaptata situatiei lor specifice, medicul are claritate in utilizarea tratamentului propus iar organizatia client isi atinge obiectivele stabilite.Daca reprezentantii medicali nu mai reusesc sa intre usor la medici, se plang ca nu mai biruie sa acopere toate activitatile zilnice si daca obiectivele stabilite sunt tot mai greu de atins, probabil aveti nevoie de o schimbare a modului de abordare.Va stau cu placere la dispozitie cu o sesiune gratuita pentru evaluarea situatiei si pentru identificarea unor posibile cai de urmat. I am helping pharmaceutical organizations to reach out to their targeted patients in a fast and focused way, maximizing the perceived value of their therapeutic solutions.I strongly believe that the patient centred approach in sales and marketing of pharmaceuticals can make the difference now and in the years to come. Missing the trend now, your access and engagement with HCP's will deeply suffer. So will business. Your targeted patients will get a lower therapeutic outcome (provided by your competitors) and you will miss your target.Why not clarifying your opportunities right now? Let's have a free discovery consultation!I love to go for new challenges and work on projects based on ultimate sales, marketing and management processes to help people and organizations progress and achieve their goals and potential.Let's do that together!